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GIJOE Retro Line Walmart Computer Listings
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10-29-2020, 11:02 AM
ozzie92
Bald Master
Join Date: Apr 2011
Location: Wolverine Lake, MI
Posts: 15,130
Quote:
Originally Posted by
Steevy Maximus
$9.99 has become the new “base line” for retail toys, much like $5 was 20-30 years ago. Truthfully, Hasbro and retailers, in my view, are charging us a “premium” for collector products. Granted, stuff like the Lightning Collection, or Legends, or Black, or Classified DO cost a little bit more to make than the basic lines...but have you seen what constitutes a “basic” these days from Hasbro?
Avengers Gamerverse 6” Basic figures have ball joint head, shoulders, elbows, hips, and knees. They don’t have as complex a paint job, but generally hit that sweet spot of “good enough”. In many respects, the basic Ms Marvel actually supersedes her more expensive Legends figure in game accuracy and sculpted detail.
https://www.entertainmentearth.com/p...-case/hse8677a
Power Rangers’ basic line hits a LOT of those same areas, offering “good enough”, which is basically pretty standard articulation with detailed accessories. There is an Amazon 3 pack which as a “basic” Mighty Morphin Red Ranger. Short a holster for his blaster, it hits all I need from a Red Ranger at half the price. But he doesn’t come with the alternate head, or effects pieces, and his articulation isn’t AS numerous.
;tldr “Good enough” isn’t good enough for collectors anymore. Hasbro makes FINE basic action figures, but collectors ignore that because they expect ULTRA articulation and numerous accessories.
Also keep in mind “value perception”. The relative manufacturing cost for a 3.75 and 6” “collector quality” figure are pretty close. But with 6” being a larger figure, they can justify a higher price. One of the reasons the Titan “shampoo bottles” works so well is they “upend” that by offering a very large toy for relatively low price. Most consumers don’t factor in things like articulation or painted detail. And by keeping them simple, Hasbro’s built in a pretty healthy margin for themselves and retailers (meaning they make more money per unit than a $10 articulated basic figure)
Okay...but why charge us $12.99 (a brand new roll out price for Joe), then fall back to $9.99? Are you saying we will still get “basic line” quality, similar to DG Joes from a handful of years ago? I’d be okay with that for the most part.
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