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Thread
:
New GIJOE Classified Cobra Island Special Mission Sets
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10-19-2020, 07:42 PM
Joebros
Cobra Viper
Join Date: Jan 2012
Location: Real World, USA
Posts: 468
Quote:
Originally Posted by
books
The solution to this is so simple: let Target decide how many it wants to offer casual fans in-store. Then, do an open pre-order for fans on the Target site, but a longer-lead one where they will be made in the quantity ordered, plus however many Target wants in-store. It’s the same philosophy they used for Oopsie Cobra Commander, but on the retailer’s site so that the retailer gets the full value it wants from its exclusive.
That way, Target makes bank from all the army builders’ pre-orders, everybody else gets what they want, and Target doesn’t even have to add a captcha to the site, because the factory will just make to order. All you have to do is say “no cancellations” due to the fact that yours will literally be made for you, so bots can’t order thousands and then dump them back on the store or manufacturer when they realize most people already got what they want, while anyone who wasn’t paying attention will have a shot in-store.
It’s bad for Hasbro (and Neca, etc) to have their awesome figures so hard to find at Target. I realize Target likes the foot traffic that hard-to-find figures bring in, and that Hasbro wants to please a large and powerful client, but at a certain point Hasbro (and Neca, etc) is really harming their brand by making such great stuff so impossible and stressful to find. Target is effectively damaging the Joe brand in order to drive foot traffic, which is not a fair deal for Hasbro.
In the long run, Hasbro needs easy access to product and low customer stress if it wants to thrive.
Are they damaging the line? Yes. Are Target and Hasbro hurting themselves in the long run? No doubt. But....THEY DON'T CARE!!
They don't care not everyone that wants one got one.
They don't care slime-ball scalpers or bots got most of them.
They don't care their employees are being hounded all day long.
They don't care some employees bought or stole entire shipments.
All they see is that their website and stores sold out, some people are complaining about it, and they made a lot of money.
They could absolutely develop ways, like to one you mentioned, to fix some of the biggest problems, but as I might have said;
They. Don't. Care.
Quote:
Originally Posted by
jscott991
...........As for Hasbro, they generally give their Target exclusives to other retailers (usually EE or BBTS types) about a year after they were exclusive to Target.
Is it possible that Target, realizing the demand for these, would/could get whatever stock Hasbro held back?
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