TFW2005
Hisstank
Thundercats
TokuNation
Toyark
Home
News
G.I. Joe Movie
G.I. Joe Classified
G.I. Joe Vintage
Compatible Military Toys
G.I. Joe Comics
G.I. Joe Conventions
All News Categories
Photo Shoots
Database
G.I. Joe Database Index
G.I. Joe Classified
G.I. Joe 25th Anniversary
G.I. Joe Resolute
G.I. Joe Movie
G.I. Joe Pursuit of Cobra
G.I. Joe Renegades
G.I. Joe 30th Anniversary
G.I. Joe Retaliation
G.I. Joe Basic
G.I. Joe 50th Anniversary
G.I. Joe Con & Club
G.I. Joe FSS
Forum
Recent Posts Page
Characters
Snake Eyes
Cobra Commander
Destro
Baroness
Storm Shadow
Roadblock
Companies
Fun Pub
IDW
DeNA
Sideshow
Gentle Giant
Boss Fight
Ori Toy
Marauder
HissTank.com
>
HissTank.com - G.I. Joe
Integration
User Name
Remember Me?
Password
Rules
Register
Community
Today's Posts
Search
Community Links
Social Groups
Pictures & Albums
Members List
Search Forums
Show Threads
Show Posts
Advanced Search
Go to Page...
Thread
:
G.I. Joe: A failure of the brand, or Hasbro?
View Single Post
07-12-2014, 11:24 AM
Jmacq1
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
Never fails...the same folks assuming Hasbro is a bunch of complete incompetents who don't care about G.I. Joe while completely ignoring the multitude of attempts to revitalize the brand that Hasbro has attempted over the last 10 years, to varying degrees of success, but ultimately not enough in the long term.
It's the brand coupled with the waning prominence of 3 3/4" action figures as a whole. Even Star Wars and Marvel are starting to languish now. At this rate I'm not going to be at all surprised if the toys from Star Wars Episodes VII - IX become the last gasp of the 3 3/4" action figure market before it shifts entirely to "niche product" status.
Where the brand is concerned, it simply doesn't seem to click with kids, for whatever reason. As others have posited, a ground-up reboot probably has more likelihood of catching on big-time than yet another retread of 80's ARAH, no matter how well-done it is.
Folks also like to forget that for the most part G.I. Joe has consistently been on shelves for the better part of 30 years. That is EXTREMELY rare for a toyline. The brand as a whole has been a success, but I've reached the point where I firmly believe that it's time for Hasbro to cut the cord and move entirely into the next phase of G.I. Joe...that may be a phase that we old timers don't like anymore than the old 12" crowd liked the switch to 3.75" (and many of them didn't), but it may ultimately be what brings the brand full-circle into prominence again.
It's just that we'll likely be sitting on the sidelines for it.
If anything, what Hasbro can be blamed for is not pulling the plug on ARAH sooner, I love ARAH and I'm glad for the product we've gotten, but in all honesty when I finally got my hands on Kwinn many months ago, it really felt like a fitting end to the era for me personally. The 50th stuff looks pretty good in a lot of cases, but I've realized I can probably live without most or all of it (at this point the only thing I have left on preorder is the Destro/Hawk/Leatherneck pack). I may be pretty close to "done" with ARAH Joe.
__________________
My B/S/T List
My Feedback
Last edited by Jmacq1; 07-12-2014 at
11:28 AM
..
Jmacq1
View Public Profile
Send a private message to Jmacq1
Find More Posts by Jmacq1
Sponsors
Recent Threads
Super7 Ultimates (Could-be the Official) Thread
G.I. Joe Classified Series Official Thread 2024!
I WANT TO ARGUE! Part XXI, About the 2024 HasLab
Classified boxes and Classified retro cards
NON-G.I. Joe Play Sets That Rock!
G.I.Joe Classified Picture thread
Delta-17 o-ring line
Pick the next VAMP-level vehicle
Top 5 LEAST liked characters or figures from GI Joe
Modern G.I.Joe Haul thread
Classifeid sized OV-10 Bronco Variant
THE INITIATIVE Dio-Story
Customizer's Water Cooler
Classified Recondo (Retro)
Classified Duke (Retro)
Classified Scarlett (Retro)
O-Ring Returns to G.I. Joe
3D Printing Advice
Battle Action Force Returns!
THEN and NOW
Sparks
Marauder Task Force Super Thread
Classified Night Force Jodie "Shooter"...
Whose waist is this?
Classified Clutch with VAMP (Multi-Purpose Attack...
Recent Off Topic Threads
What song are you listening to?
Hisstank Late Night thread...
2024 Toy Hauls
Last Movie You Watched?
G.I. Joe March Madness 2024 Round 3 Dreadnok...
Recent B/S/T Threads
MagicWazard's B/S/T thread
looking for weapons and assorted pieces 25th Ann -50...
80s GI Joe Vehicles & Aircraft
Hellion42's BST list
Wtb 82-83 file cards or?.
Closet Cleanout...
Vintage Tomahawk for sale, 99% complete
FOR SALE: "Master of Disguise" Zartan, Pulse...