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HISSTANK Coverage Of Hasbro Presentation At Barclays Conference
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05-01-2013, 10:18 PM
Steevy Maximus
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Join Date: Oct 2003
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Quote:
Originally Posted by
Saboteur
It hasn't just been Renegades Ken. It's been Resolute, 25th, POC, 30th, to now they're forced to do whatever Paramount's film dictates.
I have to raise a bit of fuss here:
25th was wrapped in favor of Resolute. Had the film not been released that year, the product likely would have continued the transition to Resolute product anyway (And again, the 25th "branding" was pretty much done by mid-2008, from a retailer perspective).
PoC ran its course, and was replaced by 30th, as what tends to happen with EVERY SINGLE TOYLINE OF THE PAST DECADE.
Might as well complain that Hasbro "cancelled" The Legacy Collection for Vintage Collection 2010, or Transformers Energon was cancelled for the Cybertron line.
It's one of those things I can "read the doublespeak" going on here, and see where it's relevant (despite having cartoons for years, both Transformers and Marvel have benefitted ENORMOUSLY to the films, and the followup material produced) but can also see that a lot of it is "investor speak" which doesn't have any bearing on us.
In the case of Joe, I think Hasbro is still "waiting and seeing" what Retaliation will do for the brand. I do believe that they have ample time to get stuff together for some sort of fall 2014 push, including some sort of new media (be it a full fledged series or movie thing).
Again, I think Joecon hit so early this year, that pretty much everything Hasbro is doing long term with the brand is largely reflective of what the movie and its product line do, information that just wasn't available right after the film's release.
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