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Thread
:
I love Hasbro but I'm impressed with Mattel.
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12-08-2012, 10:58 AM
coreystinson
Iron Grenadier
Join Date: Mar 2008
Location: Missouri
Posts: 789
Quote:
Originally Posted by
samantha
Here is your not so simple answer. Mattel has a brand manager who is also a fan.
While I am sure that is nice, we know that this does not guarantee that nice things get done. There are many fans of GI JOE within Hasbro's design and marketing department too but neat/cool ideas still get nixed regularly for business reasons. Even DePriest, who is a long-time collector and fan of GI JOE, will have no problem whatsoever taking the axe to any idea which does not fit within a current budget or current marketing paradigm. He has people to answer to.
In any case I think the problem lies more with the fans, the "I'll wait for Ross'ers" as I like to call them. Also, the fan gets tapped pretty hard by the GI JOE Collector's Club every year. I'd personally like to see the club drop the vehicle exclusives at the convention and leave that money to put toward a yearly Hasbro exclusive GI JOE vehicle or playset of some quality and size.
Still, will GI JOE fans be forward-thinking enough to save money toward something like this? I see Joe fans talking about buying product from all kinds of other toy lines. Maybe the problem is that by the time something cool GI JOE-related get releases that there is no more discretionary income left to buy it, hence the dallying around hoping it'll go on clearance, which is obviously a shoot-oneself-in-the-foot approach the hobby over the long term.
Everyone is pre-ordering a He-Man Castle Greyskull. Maybe instead that money should be going in the bank and we should all be waving it at Hasbro saying "GI JOE playset, please!"
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