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Thread
:
What does GI Joe need?
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06-02-2012, 09:12 AM
Ruin
Crimson Guard
Join Date: Feb 2012
Location: Minnesota
Posts: 1,617
Quote:
Originally Posted by
Cobra Terrorist
I think G.I.Joe somehow needs to "get with the times" and modernize the brand. Somehow latch onto new technology, recent trends, things that kids will like, understand, and get into. A plain ol' action figure isn't gonna cut it with today's kids. It just isn't, IMO.
Exactly what do you mean, CT?
Well...off the top of my head...things like that Facebook (is it Facebook?) game. That's a good start. Beyond that? I'm not sure.
Maybe some type of badge on the figure that you could scan with your phone that links to the Joe website and plays some type of action scene with the figure you just scanned. I dunno...I'm just thinking out loud.
Here's the product that got me thinking about this. I think this is a good example of how an old brand can stay current. Maybe this will convey what I mean a little better.
I think that these are very good points.
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