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Thread
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Toy Fair 2012: Wasn't it a huge letdown?
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02-16-2012, 03:26 PM
Kolschey
Cobra Viper
Join Date: Jul 2009
Location: RI
Posts: 485
Looking closer at IMDB, they do list some of the Marvel sequel properties as slated for 2013, but that's still tenuous. Michael Bay is in preliminary talks for yet another Transformers film, but I don't see that being ready for next Summer.
If they do decide to launch a new Micronauts line, for example, this is going to require a
lot
of work. They aren't going to be able to just just off the old Diaclone molds from the 70s and early 80s, so this will mean a full redesign and tooling process for
every
figure, vehicle and accessory. With a line like that, the aesthetic and technology is specific enough that they will have a hard time trying to do any sort of Jurassic Park thing where they would cannibalize old GI Joe or Marvel Super hero vehicles and repaint them as "Baron Karza's Battle Truck" or "Pharoid's Attack Chopper" (Though after the repaint-athon of this years Joe vehicle line, I could honestly see a Hasbro MBA bean counter proposing this in a meeting). With all of that investment, they would probably also want to do some sort of either a film property or an animated series to give the line a kick to market. That's a serious marketing campaign, and not one that they'd want buried under a Shield Helicarrier full of Marvel Heroes or an army of Arishikage Ninjas led by the Rock and Bruce Willis...
Obviously, the same paradigm goes for MASK, Centurions, or any other "classic" 80's line that they may have notions of relaunching.
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