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How Hasbro Decides Which Toys They Will Turn Into Movies

hasbro-toys Business Insider has posted an interesting article explaining how Hasbro decides which toys it will turn into movies and the profit they get in return.

With several more brands set to get the movie treatment in the next few years, we spoke with Hasbro Chief Marketing Officer John Frascotti to find out exactly how the company selects which of its toy lines get adapted to the big screen and how you can possibly turn a board game into a movie.

"We look for those brands that have story and character at their foundation because inevitably for any type of storytelling format, whether it's a movie, a television show, a digital comic ... it has to have great story and great characters at it's foundation," says Frascotti.

All together, the "Transformers" franchise has brought in more than $2.5 billion worldwide. The two "G.I. Joe" movies combined have generated more than $600 million at the box office.

According to Reuters, it's low risk strategy for Hasbro. The toy company pays around $1 million to develop script ideas and if a studio wants to go through with a film, Hasbro gets paid back the developing fee. After the film is in theaters, Hasbro reportedly receives 5% of the money a studio makes from theaters.


The article also states that following the success of the Transformers and other Hasbro brand movies, movies based on Jem And The Holograms, Magic the Gathering and Ouija are on their way to the Big Screen. You can read more at the Business Insider.
  Views: 1,089

Jonathan Lemkin Chosen To Write GI Joe 3

image Variety has reported that Jonathan Lemkin has been chosen to write GI Joe 3. Lemkin previously wrote movies such as "Shooter" and "Lethal Weapon 4".

GI Joe 3 is said to revolve around Roadblock with most of the cast expected to return. In addition, Variety reports that Jon Chu, as of now, is not currently attached to the movie.

Do you think Jonathan Lemkin is the right choice to write the movie? Sound off!
Credit: Ford of the Hiss Tank Forums! Views: 758

G. I. Joe 3 To Begin Filming In Early 2015

Licensing_Expo_2014_G-I-Joe-3-Poster-HissTank-Resized_1403032149_1403111779 After the possible confirmation of G. I. Joe 3 release in 2016, producer Lorenzo di Bonaventura states that the film will begin shooting in early 2015.

Speaking to Collider, the producer said:

"G.I. Joe 3 we are trying to get going, starting early next year…I think it’ll be a little later than [January]. I think February or March is probably more realistic. We were originally shooting for January and I think it’s slid a little bit, but you never know. It’s still a little too early to tell yet."

The producer confirmed that they don’t yet have a director, but the search has just begun in earnest:

"We’re just starting [to talk to directors]. We’re negotiating with a writer right now, and once we close that deal—which should be any moment—then we’ll have a story locked down. I’m really excited about it."

Read the rest of the article at Collider.
  Views: 773

Lorenzo di Bonaventura Says A Live Action Transformers/G.I. Joe Crossover May Not Happen

transformers-and-gi-joe_1364698543 Producer Lorenzo di Bonaventura states that there are practical limitations when it comes to do a Live Action Movie based on a Transformers/G. I. Joe Crossover.

During an interview with the producer, a question was asked regarding the possibility of a Transformers/G. I. Joe Live Action Movie Crossover. To which, the producer replied:

"No, we haven't spent a moment on it. I know they did it in the comic books, but I think the reality that we're looking at is...it's hard enough to figure out how to do it alone and [then] trying to figure out how to do it together...I don't think that it's as organic as people think. I know a lot of the fans feel that way and I don't think they're wrong. I find it a harder thing to do, think about trying to combine the schedules of all the different people. So, that alone will probably stop us."
  Views: 874

G. I. Joe 3 Confirmed For 2016

Licensing_Expo_2014_G-I-Joe-3-Poster-HissTank-Resized_1403032149 Paramount Pictures Senior Vice President Edward Ryan confirmed today that G. I. Joe 3 is slated for release in 2016.

Mr. Ryan mentioned this during the CineEurope 2014 Event.

This news is coming barely a day later when we announced the Teaser Poster for the third G. I. Joe Live Action Movie.
  Views: 1,532

G. I. Joe 3 Teaser Poster Revealed

Licensing_Expo_2014_G-I-Joe-3-Poster-HissTank It's always a tradition of Hasbro to reveal Movie Teaser Posters during the Licensing Expo. This year no difference; From Magic: The Gathering to Jem And The Hologram to Ouija to G. I. Joe 3. That’s right… we have our first look at the Placeholder/Teaser Poster for G. I. Joe 3 thanks to ComingSoon.NET.

We've straightened up the angle and resized the image for a closer look. Check it out, after the jump.
  Views: 3,107

GI Joe 3 Update - Jon Chu Out; Search For New Director On

Jon-Chu-Toy-Fair_1395434302 Collider recently talked with The Rock about GI Joe 3, which was delayed due to Jon Chu directing Jem and The Holograms first.

The Rock says:

Johnson: Yeah, yeah. Well, the idea is that we would start shooting G.I. Joe in January, in the first quarter of next year. That’s the idea. Look, I love Jon, and I think he did a great job. I get it. He had to go on and do something else. By the way, maybe…
Collider: He could still be done by then.
Johnson: Could be, right?
Collider: So do you guys have a Joe 3 director yet? Are you still looking?
Johnson: We’re still looking, yeah.


So while there is still a possibility of Chu returning to direct GI Joe 3, the search is on for a new director in the meantime. Do you want Chu to return? If not, who do you think would be a good director for GI Joe 3?
Credit: skinny of the Hiss Tank Forums! Views: 2,582

G.I. Joe 3 On Hold Jon M. Chu Will Direct Jem and the Holograms First

Jon-Chu-Toy-Fair G.I. Joe Retaliation director Jon M. Chu says G.I. Joe 3 is on-hold. The director recently took to Twitter and Facebook to chat about the film. One of the revelations was that Chu will make Jem and the Holograms before G.I. Joe 3 because that Joe script is “taking a little longer” than expected.

If this news does not tell the fan base what the future of G.I. Joe Toys looks like at retail "GRIM" over the next few years I don't know what will. Very sad news, and very deflating for the G.I. Joe Brand name as a whole.

Truly Outrageous!

Sound off on the HISSTANK.com forums and let us know what you think.
  Views: 2,552

G.I.Joe 3 Movie Logo First Look From Toy Fair 2014

GIJoe-3-Logo---Hisstank Our Cobra Data-Vipers in the field at Toy Fair 2014 have just shared what could possibly be the new G.I.Joe 3 Movie Logo with us! Check it out -






The image was part of a larger poster showcasing Hasbro Studios' Film Revenues.

What do you think? Join us after the jump for discussion on this and other G.IJoe News from Toy Fair 2014!
  Views: 3,956

GI.JOE: Retaliation - Snake Eyes Movie Replica Leather Jacket

1014022_10153801614930076_1005006279_n New teaser images have just been posted up via UD Replicas - Universal Designs Ltd Facebook Page featuring the GI.JOE: Retaliation - Snake Eyes Movie Replica Leather Jacket

"Museum Quality, Movie Replica Leather Jacket is just about done!
While David and crew finish up the Pants, Gloves and Boots...here's another really cool teaser to enjoy.
This from the most recent test fitting.
Nearly there folks!"
  Views: 1,472

UD Replicas G.I.Joe Retaliation Snake Eyes Museum Quality Leather Replica Teaser Image

UD-Replicas Our friend DAVIDYR1 from UD Replicas stopped by to share this awesome teaser image of their G.I.Joe Retaliation Snake Eyes - Museum Quality Leather Replica. This image represents the Final Pre Production Prototype in final stages of assembly.


UD Replicas offers many more G.I.Joe inspired products, such as museum quality Cobra Commander and Snake Eyes replica helmets, an Armored Jacket like the one worn by Snake Eyes in G.I.Joe Retaliation and more.

Are you excited to add high quality replica pieces to your collection? You can share your thoughts and see more images after the jump.
Credit: DAVIDYR1 of the Hiss Tank Forums! Views: 1,968

UD Replicas G.I.Joe Retaliation Storm Shadow Museum Quality Leather Replica Teaser Image

UD-Replicas Our friend DAVIDYR1 from UD Replicas stopped by to share this awesome teaser image of their G.I.Joe Retaliation Storm Shadow - Museum Quality Leather Replica. As this is the initial test fitting, there will definitely be more images to come, with Snake Eyes not far behind!


UD Replicas offers many more G.I.Joe inspired products, such as museum quality Cobra Commander and Snake Eyes replica helmets, an Armored Jacket like the one worn by Snake Eyes in G.I.Joe Retaliation and more.

Are you excited to add high quality replica pieces to your collection? You can share your thoughts and see more images after the jump.
Credit: DAVIDYR1 of the Hiss Tank Forums! Views: 2,353

Lee Byung-Hun Returns To G.I.Joe 3!

Lee-Byung-Hun Lee Byung-Hun, better known to some as the deadly Cobra Ninja Storm Shadow has confirmed once again that he will be returning for G.I.Joe 3! In an interview with the Korea Times, Lee shared the following. We've mirrored the conversation here -

Korean actor Lee Byung-hun will soon leave for Hollywood to star in the third installment of the “G.I. Joe” movie series. Lee’s agency, BH Entertainment, said Tuesday that he will go to the U.S. later this month after finishing his latest film “Hyupnyeo,” which ends shooting in early February.

His appearance in the third “G.I. Joe” movie is hardly news, since he was featured in the first two installments of the series. Yet, his part in the upcoming movie is expected to be bigger than his previous appearances, the agency said.

Despite a production cost of $175 million production, the first installment released in 2009 didn’t enjoy the commercial success expected in North America, taking in a disappointing $152 million in ticket sales. Yet, ticket sales in Asia were relatively strong, prompting some to credit Lee for its success in the region.


Are you excited to see Storm Shadow return for G.I.Joe 3? Sound off on the Hisstank.com Forums!
Credit: Korea Times Views: 2,063

G.I. Joe: Retaliation Cobra Commander Leather Trench Coat Replica

GI-Joe-Cobra-Commander-Leather-Trench-Coat-Replica Entertainment Earth has posted a new listing titled G.I. Joe Cobra Commander Leather Trench Coat Replica. This licensed trench coat is based on the outfit worn by the Cobra Commander for G. I. Joe: Retaliation. Priced at $829.99, the coat would be ideal for anyone dressing up for Halloween.

Product Description:

  • Officially licensed screen-accurate leather replica of the Cobra Commander's Trench Coat!
  • Straight out of the G.I. Joe: Retaliation film and made from Grade A cow hide.
  • Incredibly-accurate prop replica doubles as a fully-functional motorcycle riding jacket with CE-approved body armor!

The G.I. Joe Retaliation Movie Cobra Commander Leather Trench Coat Replica is the ultimate in officially licensed leather prop replicas from the G.I. Joe Retaliation movie! Recreated from the actual studio patterns used to make the original screen used Cobra Commander Trench coat, as seen in G.I. Joe: Retaliation movie, this museum quality movie replica trench coat is not only a museum-quality prop replica, but it can also act as a fully-functional motorcycle riding jacket. With removeable CE-approved body armor in the forearms and elbows along with in the shoulders and back spine protector, you'll be able to go for a motorcycle ride while looking your absolute best as the Cobra Commander. Featuring strong edge seaming for all visible and hidden stitch work along with injection molded-semi rigid ‘visible' shoulder and forearm armor and even custom machined buckles, mesh overlay construction and garment assembly were used to create this amazing trench coat, and it even has a custom printed silicone sleeve design. With a deep red colored interior lining and adjustable forearm sections allowing for custom sleeve length, there is no more accurate leather version of the Cobra Commander's Trench Coat. Made from Grade A cow hide.
  Views: 3,164

G. I. Joe 3 Filming To Begin Next Year

220px-Jon_M_Chu_2013 Merry Christmas Everyone! Here's a little Christmas Present for the Joe fans, especially the fans of G. I. Joe Live Action Movie Franchise.

Director Jon M Chu sat down with Coming Soon for a bit of a chat regarding G. I. Joe 3. Mr. Chu says that not only is the world building still coming together, but they have many surprises in store for the fans.

"I love being active in world-building, so we're working on "G.I. Joe 3" right now. We're designing tons of stuff, which takes a little bit, but to me, that's obviously where I like to push myself and where I want to be for a long time and get to know better...I'm excited to bring in new characters and fun things beyond Bruce and Dwayne that we're working on and some great villains, but we're forming those ideas now. I'm really excited - it's going to be a whole ‘nother level."

Regarding Channing Tatum's (Duke's) death, the director said:

"It all gets carried away again. They asked me about Channing and I don't know. You never know in these movies, and that's all I said, and suddenly it became "Channing Tatum might be back." To me, every possibility is open and we're writing the script right now and we're figuring everything out. It's an extremely low possibility when you kill somebody like that, it's pretty much it, but you never know with "G.I. Joe." We did that with Storm Shadow, too."

Though no release date is set for the movie, Mr. Chu says they're hoping to move into production next year.

"I think we're going to be shooting next year. We're pretty motivated to get that up."
  Views: 2,146


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