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HISSTANK Coverage Of Hasbro Third Quarter 2014 Earnings Conference Call

Hasbro-2014-Q3-Conference-Call-1 HISSTANK attended the Hasbro Third Quarter 2014 Earnings Conference Call live today.

The last financial quarter was very eventful for Hasbro. Not only the Hasbro-Discovery Hub Network was rebranded, the next Transformers Animated Series; Transformers: Robots In Disguise went to the Cartoon Network. Hasbro also appointed a new Brand President; Mr. John Frascotti. So, we joined the call unsure of what we might hear this time. Will it be good, bad or the usual? But we did not knew, that we were in for a treat as Hasbro made some important statements regarding the future of some of our beloved brands, including G. I. Joe.

More than a year ago, Sister Site TFW2005 revealed for the first time, a curious new Hasbro Trademark at the United States Patent & Trademark Office. The trademark is called AllSpark Pictures and it was only today that Hasbro revealed what it is. AllSpark Pictures is a new initiative by Hasbro where the Toy Company will produce Movies. Hasbro Studios will continue to provide content for the Television while AllSpark Pictures will cater the Live Action/Animated Movies.

Hasbro CEO Brian Goldner:

This new relationship is a terrific complement to the prolific boys’ entertainment slate over the next several years, including film and television entertainment from Marvel and Lucasfilm, as well as the next theatrical installments of Hasbro’ s brands, G.I. JOE and TRANSFORMERS.


We envision Allspark Pictures as a new way to make fresh and compelling movies, based on new and existing Hasbro brands, for audiences globally.


During the Q&A Session, Mr. Goldner mentioned that AllSpark Pictures was formed in order to increase the focus and effort towards Live Action Movies.


CEO also explained why Titan Heroes line exists (it was as if he knew the Fan question). He mentioned that the line is mostly targeted at emerging markets due to their low prices.

You can read more info at TFW2005.
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Hasbro Appoints John Frascotti To President, Hasbro Brands

John_Frascotti If you have been following our Hasbro event coverage news posts, then this name must be familiar to you; John Frascotti, former Chief Marketing Officer of Hasbro. He is the one who brings the official global marketing update for the G. I. Joe brand (well, not anymore) and several other famous Hasbro brands including Transformers, My Little Pony, Nerf and Monopoly.

He's now promoted. An official Press Release by Hasbro states that Mr. John Frascotti is now President, Hasbro Brands.

"Across our organization, we are building a tremendous team that can inspire new ideas through our brands and execute them through our brand blueprint, in brand building and storytelling globally," said Brian D. Goldner, President and Chief Executive Officer. "No one is better suited than John for this new leadership opportunity. His vision and consumer-centric approach will serve Hasbro and all of its stakeholders well as we continue to work side-by-side to deliver compelling brand expressions across generations and geographies."

"I am incredibly honored to be leading this dynamic group of professionals," said John Frascotti, President, Hasbro Brands. "This unified approach will enable us to continue to drive the momentum in our business and develop our brands holistically across platforms to meet the evolving needs of our global consumers."

Congratulations, Mr. Frascotti.

You can read the full Press Release, after the jump.
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G.I.Joe Retaliation Figures Clearance Sale On!

GI-Joe-Retaliation---Hisstank For those of you that are still in the market for G.I.Joe Retaliation figures, then you're in luck! Toys'R'Us has placed their remaining G.I.Joe Retaliation stock on clearance. That's not all though! G.I.Joe Retaliation on DVD and G.I.Joe Retaliation Role Play items are also on clearance! The assortment on sale includes:

G.I.Joe Retaliation Joe Colton - $6.98
G.I.Joe Retaliation Alley Viper - $6.98
G.I.Joe Retaliation Blind Master - $6.98
G.I.Joe Retaliation Cobra Trooper - $6.98
G.I.Joe Retaliation Zartan - $6.98
G.I.Joe Retaliation Firefly - $6.98
G.I.Joe Retaliation Red Ninja - $6.98
G.I.Joe Retaliation Road Retaliator Bike with Flint - $9.98
G.I.Joe Retaliation Cobra Wheel Blaster Bike with Firefly - $9.98
G.I.Joe Retaliation Snake Eyes Blade of Justice Sword - $14.98
G.I.Joe Retaliation Snake Eyes - $6.98
G.I.Joe Retaliation Lady Jaye - $6.98
G.I.Joe Retaliation Cyber Ninja - $6.98
G.I.Joe Retaliation Dark Ninja - $6.98
G.I.Joe Retaliation Storm Shadow- $6.98
G.I.Joe Retaliation Battle Kata Roadblock - $6.98
G.I.Joe Retaliation DVD - $16.99

Are G.I.Joe Retaliation items on clearance at your local Brick & Mortar Toys'R'Us store? Let us know by joining the discussion already in progress after the break!
Credit: CrimsonGuard of the Hiss Tank Forums! Views: 1,845

Josh Feldman Joins Hasbro Studios For G. I. Joe III

Josh-Feldman-Hasbro-Studios-Transformers Hasbro Studios scored a major win today by bringing in Josh Feldman to the team for a new position titled head of development of the company's film and TV division.

This is big news on major entertainment news websites since Mr. Feldman is known throughout the industry for his work on movies such as the current X-Men movies.

He is said to work for the next G. I. Joe Live Action Movie.

"With his tremendous experience in brand-focused film storytelling, Josh is ideally suited for this role as we look to expand our feature business," which includes a third 'G.I. Joe' film, says Stephen Davis; president of Hasbro Studios and global entertainment and licensing for Hasbro. "His focus will be on both our franchise and new brands in live-action and animation, and Josh will work closely with the studio’s TV development, brand, design, digital and licensing teams to deliver full storytelling integration across our brand blueprint."
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How Chris Pratt Almost Became A G. I. Joe

Guardians-of-the-Galaxy-Official-Photo-Chris-Pratt-Quill-Star-Lord-Intro Everybody's talking about Chris Pratt these days. Why? Because he's the great Star-Lord.

Seriously though, critics and fans are phrasing his role in worldwide hit; Marvel's Guardians Of The Galaxy. But he recently revealed a secret; He has auditioned for G. I. Joe: Retaliation.

Speaking to Esquire, the actor said…

"When Guardians of the Galaxy was pitched to me, I said, "I don't think so." I just didn't picture myself getting the role. I didn't want to go and embarrass myself like I did when I auditioned for G.I. Joe a couple of years previously. I went in there, and halfway through I saw the director's eyes just glaze over. It made sense—I was a little heavy and out of shape. I was not gonna play someone from G.I. Joe. I did not look like a G.I. Joe action figure come to life."

We do not know whether he'll return, it's highly unlikely. But who knows? Maybe he will, may be he won't.
Credit: Slaughter's_Marauder of the Hiss Tank Forums! Views: 1,754

How Hasbro Decides Which Toys They Will Turn Into Movies

hasbro-toys Business Insider has posted an interesting article explaining how Hasbro decides which toys it will turn into movies and the profit they get in return.

With several more brands set to get the movie treatment in the next few years, we spoke with Hasbro Chief Marketing Officer John Frascotti to find out exactly how the company selects which of its toy lines get adapted to the big screen and how you can possibly turn a board game into a movie.

"We look for those brands that have story and character at their foundation because inevitably for any type of storytelling format, whether it's a movie, a television show, a digital comic ... it has to have great story and great characters at it's foundation," says Frascotti.

All together, the "Transformers" franchise has brought in more than $2.5 billion worldwide. The two "G.I. Joe" movies combined have generated more than $600 million at the box office.

According to Reuters, it's low risk strategy for Hasbro. The toy company pays around $1 million to develop script ideas and if a studio wants to go through with a film, Hasbro gets paid back the developing fee. After the film is in theaters, Hasbro reportedly receives 5% of the money a studio makes from theaters.

The article also states that following the success of the Transformers and other Hasbro brand movies, movies based on Jem And The Holograms, Magic the Gathering and Ouija are on their way to the Big Screen. You can read more at the Business Insider.
  Views: 1,618

Jonathan Lemkin Chosen To Write GI Joe 3

image Variety has reported that Jonathan Lemkin has been chosen to write GI Joe 3. Lemkin previously wrote movies such as "Shooter" and "Lethal Weapon 4".

GI Joe 3 is said to revolve around Roadblock with most of the cast expected to return. In addition, Variety reports that Jon Chu, as of now, is not currently attached to the movie.

Do you think Jonathan Lemkin is the right choice to write the movie? Sound off!
Credit: Ford of the Hiss Tank Forums! Views: 1,256

G. I. Joe 3 To Begin Filming In Early 2015

Licensing_Expo_2014_G-I-Joe-3-Poster-HissTank-Resized_1403032149_1403111779 After the possible confirmation of G. I. Joe 3 release in 2016, producer Lorenzo di Bonaventura states that the film will begin shooting in early 2015.

Speaking to Collider, the producer said:

"G.I. Joe 3 we are trying to get going, starting early next year…I think it’ll be a little later than [January]. I think February or March is probably more realistic. We were originally shooting for January and I think it’s slid a little bit, but you never know. It’s still a little too early to tell yet."

The producer confirmed that they don’t yet have a director, but the search has just begun in earnest:

"We’re just starting [to talk to directors]. We’re negotiating with a writer right now, and once we close that deal—which should be any moment—then we’ll have a story locked down. I’m really excited about it."

Read the rest of the article at Collider.
  Views: 1,398

Lorenzo di Bonaventura Says A Live Action Transformers/G.I. Joe Crossover May Not Happen

transformers-and-gi-joe_1364698543 Producer Lorenzo di Bonaventura states that there are practical limitations when it comes to do a Live Action Movie based on a Transformers/G. I. Joe Crossover.

During an interview with the producer, a question was asked regarding the possibility of a Transformers/G. I. Joe Live Action Movie Crossover. To which, the producer replied:

"No, we haven't spent a moment on it. I know they did it in the comic books, but I think the reality that we're looking at's hard enough to figure out how to do it alone and [then] trying to figure out how to do it together...I don't think that it's as organic as people think. I know a lot of the fans feel that way and I don't think they're wrong. I find it a harder thing to do, think about trying to combine the schedules of all the different people. So, that alone will probably stop us."
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G. I. Joe 3 Confirmed For 2016

Licensing_Expo_2014_G-I-Joe-3-Poster-HissTank-Resized_1403032149 Paramount Pictures Senior Vice President Edward Ryan confirmed today that G. I. Joe 3 is slated for release in 2016.

Mr. Ryan mentioned this during the CineEurope 2014 Event.

This news is coming barely a day later when we announced the Teaser Poster for the third G. I. Joe Live Action Movie.
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G. I. Joe 3 Teaser Poster Revealed

Licensing_Expo_2014_G-I-Joe-3-Poster-HissTank It's always a tradition of Hasbro to reveal Movie Teaser Posters during the Licensing Expo. This year no difference; From Magic: The Gathering to Jem And The Hologram to Ouija to G. I. Joe 3. That’s right… we have our first look at the Placeholder/Teaser Poster for G. I. Joe 3 thanks to ComingSoon.NET.

We've straightened up the angle and resized the image for a closer look. Check it out, after the jump.
  Views: 4,112

GI Joe 3 Update - Jon Chu Out; Search For New Director On

Jon-Chu-Toy-Fair_1395434302 Collider recently talked with The Rock about GI Joe 3, which was delayed due to Jon Chu directing Jem and The Holograms first.

The Rock says:

Johnson: Yeah, yeah. Well, the idea is that we would start shooting G.I. Joe in January, in the first quarter of next year. That’s the idea. Look, I love Jon, and I think he did a great job. I get it. He had to go on and do something else. By the way, maybe…
Collider: He could still be done by then.
Johnson: Could be, right?
Collider: So do you guys have a Joe 3 director yet? Are you still looking?
Johnson: We’re still looking, yeah.

So while there is still a possibility of Chu returning to direct GI Joe 3, the search is on for a new director in the meantime. Do you want Chu to return? If not, who do you think would be a good director for GI Joe 3?
Credit: skinny of the Hiss Tank Forums! Views: 3,079

G.I. Joe 3 On Hold Jon M. Chu Will Direct Jem and the Holograms First

Jon-Chu-Toy-Fair G.I. Joe Retaliation director Jon M. Chu says G.I. Joe 3 is on-hold. The director recently took to Twitter and Facebook to chat about the film. One of the revelations was that Chu will make Jem and the Holograms before G.I. Joe 3 because that Joe script is “taking a little longer” than expected.

If this news does not tell the fan base what the future of G.I. Joe Toys looks like at retail "GRIM" over the next few years I don't know what will. Very sad news, and very deflating for the G.I. Joe Brand name as a whole.

Truly Outrageous!

Sound off on the forums and let us know what you think.
  Views: 2,921

G.I.Joe 3 Movie Logo First Look From Toy Fair 2014

GIJoe-3-Logo---Hisstank Our Cobra Data-Vipers in the field at Toy Fair 2014 have just shared what could possibly be the new G.I.Joe 3 Movie Logo with us! Check it out -

The image was part of a larger poster showcasing Hasbro Studios' Film Revenues.

What do you think? Join us after the jump for discussion on this and other G.IJoe News from Toy Fair 2014!
  Views: 4,661

GI.JOE: Retaliation - Snake Eyes Movie Replica Leather Jacket

1014022_10153801614930076_1005006279_n New teaser images have just been posted up via UD Replicas - Universal Designs Ltd Facebook Page featuring the GI.JOE: Retaliation - Snake Eyes Movie Replica Leather Jacket

"Museum Quality, Movie Replica Leather Jacket is just about done!
While David and crew finish up the Pants, Gloves and's another really cool teaser to enjoy.
This from the most recent test fitting.
Nearly there folks!"
  Views: 1,843

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