Hasbro is attending this year’s Brand Licensing Europe Expo with Transformers Licensed Merchandise and plans to promote the brand among interested European product manufacturers. Hasbro will also act as a sponsor (Global Partner) for the 19th Brand Licensing Europe Expo.
Hasbro Brand Licensing & Publishing (Booth D020) will be showcasing their upcoming plans for the following brands:
- My Little Pony
- Transformers
- Littlest Pet Shop
- Monopoly
- Play-Doh
- Nerf
- Magic: The Gathering
- Jem
If past expos are taken into consideration, Hasbro will most likely be highlighting Transformers: Robots In Disguise; a Transformers Animated Series planned to go on air in 2015 on the newly rebranded Discovery Family.
Hasbro is not alone when it comes to Transformers. Rovio Mobile will also be participating (Booth D030) with their new Angry Birds: Transformers. Rovio will be showcasing Hasbro’s Angry Birds: Transformers Telepods; interactive toys which unlocks characters on their upcoming game.
Brand Licensing Europe 2014 is happening on 7-9 October at Olympia, London. If our members are attending the Expo, you can share the images, videos and information of all Licensed Materials. You can grab more info from the Official #BLE2014 Website.
DESTRO says
Hasbro And Rovio Attending Brand Licensing Europe Expo 2014
Hasbro And Rovio Attending Brand Licensing Europe Expo 2014 - GI Joe News
neapolitan joe says
Jem and not G.I.JOE!!!
ARRRRRRRGH!!!!!!!
Mr Hebime says
No Joe? Booooo!
Steevy Maximus says
Maybe it has something to do with Europe's general disinterest in GI JOe? Or the fact that Hasbro is unlikely to anything significant with the brand until the movie as far as international markets are concerned? (As is, we in the US are probably going to be lucky if GI Joe gets more than another batch of TRU exclusives)
The appearance of Jem likely has a LOT to do with the little fact Hasbro has live action movie of the property on track for release next year.
dj7000 says
Jem is a worthwhile investment...NOT!
Steevy Maximus says
Azzurro21 says
No surprise...
EvilMonkeyPrime says
4" Jem figs? Come on joes need some more ladies. And the noks would appreciate the Misfits.
Full Thread: Hasbro And Rovio Attending Brand Licensing Europe Expo 2014
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