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07-28-2009, 12:11 AM | #131 |
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No, my point is they had MANY things in the pipe for ME and Resolute that were well under way and they could have released them online. That would have been easy and practical in small runs (say the amounts they did the 7 packs). From there they could have gauged the sales of it and made new things from there.
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Actually that is what it boils down to. As I have stated before Hasbro is scared shitless that this movie is going to bomb and take the toy line with it. Therefore they made the movie line the only line available as to hopefully suck in as many of the collectors as they can to give the line the best chance it can get if the line goes "Indy"
secondly, they aren't anymore scared than they were with the first Transformers movie, or that Paramount is afraid it'll bomb, or that Warner Bros. was afraid Batman Begins will bomb, Lord of the Rings, Austin Powers, The Godfaher, etc. etc,...that being normal worries of the fact that no matter how much you plan what may happen and audience interest is uncertain. that hardly equates to being scared shitless. the idea that you are trying to project that as some sort of abnormality when in fact it is just normal, standard operating procedure, is asinine. lastly, having only one line is done in fact to simply have one strong line and a cohesive retail presence. that is done because it is smart business, not out of fear. a knowledgeable person is aware of that. the idea that Hasbro is operating out of fear instead of educated experience just shows how irrational you are and doesn't reflect anything of the sort on Hasbro. Last edited by gunslingercbr; 07-28-2009 at 12:17 AM.. |
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07-28-2009, 12:27 AM | #132 |
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See all the prior comments about the difference in markets. Hasbro is not trying, in any way, to compete with the market Hot Toys is after. Not even a little. That's why Hasbro licensed figures of that type to Sideshow.
>>>>>>>> I'm not talking about markets or competition ,i am pointing out the huge difference in quality and craftsmanship that Hasbro and Mattel don't have compared to hot toys ,it is an exclusive product much like an Apple computer or Mercedes Benz ,not everyone has one but those who do swear by it . I'd like to see Hasbro put out a better product that's all ,you can only swap body parts so many times ..like c'mon now ?
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07-28-2009, 12:52 AM | #133 |
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Ok, it took me a while to read everyones points and take them into account. I know this isn't specifically a thread about Hasbro/Mattel, but it's really cool it turned into one. Ok first this;
1. Distribution-Hasbro wins 2. Sculpting-Mattel Wins 3. Articulation- Hasbro Wins 4. Quality- Tie at times but Mattel, by a small margin. 5. More successful boy toy lines -Hasbro 6. Way they handle Comic con and exclusives. Mattel for comic con except this year, but retailer exclusives they both F@ck the dog on getting that stuff in collectors hands, I blame Walmart essentially though. 7. From a business point of view boys lines-Hasbro 8. On-Line sites and services- They both can suck, but Mattel is newer and hasn't had a chance to be very successful, so Hasbro by default but not fair. 9. Who gets more of my money per year- Hasbro if you count Takara. 10. And of course who has more fans- Tie So though these are opinions of mine and not based on any actual data this poll just seems to be on the pulse of our forum. Hasbro unfortunately wins but only because they handle there boy's department better. Mattel has consistently F@cked the dog on there MOTU lines and DC lines and JLU because for one reason or another they don't understand case pack outs or how to distribute merch. However Hasbro is not that much better, 1 Helix and 1 Commando per case? They can't seriously believe those 2 wouldn't be sought after? How long also have Transformers fans been waiting for a decent Arcee figure? And everytime they do, it gets shitcanned? WTF? They took the Marvel Legends license and ran that right into the fucking ground and the waves they did put out sucked. AND the worst problem I have with "The Bro" is,.. every time they have a successful line going i.e., Trans Classics, or G.I. Joe Modern they abandon it completely and focus only on movie merch. If they wanted to, and it has been discussed they could make a wave or two of these lines exclusive to their site and I promise it would eventually sell out. Example, "If they put a six figure wave on HTS of Modern Joe's, Low-Light, Airtight, Jinx, Zarana, Lifeline, and Zandar for 9.99 each quantity of 20,000 each, you mean to tell me that Hasbro would sit on them?" We could argue this point and that point all the time, but one thing I'll give Mattel, is that they take risks, JLU has been off the air for a long time and they still crank out toys, MOTU has had a few lines but currently are with out a tie in and those babies sell like hot cakes I'll concede they're @ lower quantities however. If only Mattel could fix their distribution problems they'd be golden, because I've never seen a company so hell bent on not making product available. As far as exclusives go, I'm really glad I don't collect DCU because of Walmart and how much they suck, but don't tell me those upcoming ROC Walmart 2 packs are going to be easy to find either. (especially the Monkey Wrench one)? |
07-28-2009, 01:01 AM | #134 |
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I love that this thread still has a pulse.
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07-28-2009, 02:58 AM | #135 |
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What? Did you pay ANY attention to SDCC coverage? There were official announcements of tons of product, all of which had only previously been rumored or seen on Taobao which is NOT an announcement nor any guarantee of a product actually getting produced. The mini-playsets were debuted, several new alpha vehicles were shown, I thought there was a larger sub, there was confirmation of a Resolute line/box set next year with Resolute correct deco, there was official announcement of at least 8 or more new single carded figures. That statement is ludicrous and indefensible.
And if we're talking about Hasbro and not just G.I. Joe, Hasbro's announcements on the MU line, as well as future 3 3/4" lines for Spider-Man and as the scale for the Iron Man 2 movie line were huge and impressive, continuing to show that when it comes to the 3 3/4" scale, Hasbro will continue to wipe the floor with Mattel in the forseeable future. Around the Con you could hear people talking about the new MOTU stuff, the new Avatar toys, the new Ghostbusters line. Never ONCE did I hear anyone NOT in the Hasbro booth mention anything about Joe, MU, ML, or Star Wars. There was a certain buzz about the Mattel stuff, and I think it's no coincidence that Matty sold out of much of its con stock where the only thing that sold out at HTS' booth was Capt. America. |
07-28-2009, 03:38 AM | #136 |
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I collected the entire first wave to build-a-figure Metamorpho, one of my favorite characters, only to have his legs barely attach to his thighs and fall off if you breathe on him. Also, my Nightwing has fused thigh swivel joints, and ALMOST EVERY MALE DCUC FIGURE HAS THE SAME BODY MOLD, (the ones in tights do).
On the other hand, Hasbro isn't perfect. My deluxe Indy with idol trap playset broke within seconds of opening it. (And trust me, I KNOW how to lovingly handle an action figure.) Second, my Transformers 2 deluxe class Bumblebee toy will not hold together (the arms fall of easily and he has no hope OF ACTUALLY TRANSFORMING.) This is all very frustating when I think of the thousands of dollars I have given to both of these companies. |
07-28-2009, 07:20 AM | #137 |
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For that matter, what did Mattel announce that was "groundbreaking?" More overpriced figures that will be woefully underproduced (MotUC) and poorly distributed (DCUC) to give the illusion of being a huge success? Actual product for lines that were announced months ago? Yeah, Mattel says "Distribution will be better this year!" but guess what? They were saying the exact same thing last year. Didn't happen then, and I'm betting it doesn't happen now, because distribution is mostly out of their hands. Quote:
Originally Posted by RuckusJr
Around the Con you could hear people talking about the new MOTU stuff, the new Avatar toys, the new Ghostbusters line. Never ONCE did I hear anyone NOT in the Hasbro booth mention anything about Joe, MU, ML, or Star Wars. There was a certain buzz about the Mattel stuff, and I think it's no coincidence that Matty sold out of much of its con stock where the only thing that sold out at HTS' booth was Capt. America.
But as for the con "buzz" I'm sure you were able to listen in on every single conversation that everyone at the con had about toys, right? Oh wait...no, I'm pretty sure you weren't. Further, there's been plenty of "buzz" about Hasbro product outside the con, on boards like this one, and those dedicated to other lines you've mentioned. Yeah, people aren't going to be as excited about Star Wars and G.I. Joe...they're not "new." Of course, for all the people buzzing about MotUC and Ghostbusters, etc... Only a fraction will actually be able to own the product, anyway. Last edited by Jmacq1; 07-28-2009 at 07:24 AM.. |
07-28-2009, 07:31 AM | #138 |
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I think the last Mattel toy I bought was Radiator Springs Lightning McQueen. LOL. Marvel Universe, Star Wars, G.I. Joe... everything else that even remotely interest me is made by Hasbro.
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07-28-2009, 08:06 AM | #139 |
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you are jumping to the conclusion that because they aren't producing it now, they have no intention of ever producing it. that just isn't the case, so there is no contradiction.
and Sideshow figures aren't competing with anything Hasbro creates - Hasbro isn't in high-end, high-detail action figure business, so there is no conflict with what Sideshow produces like there would be with the GIJCC producing the same figures Hasbro does. so, that just isn't comparable. you don't need exact numbers if you have marketing or product development experience because you see these things every day and can identify what they mean. and by you, I mean I. I think we've established that, yes, Hasbro IS interested in the collectors' market, even though it is small compared to the (potential) childrens' toys mass market. All I'm saying is Mattel is currently doing it BETTER, while still being able to sell toys on the mass market. Hasbro has tried to do it in the past with the DTC line, online exclusives, etc... And in my opinion, they've come up short compared to what Mattel has been doing LATELY. The whole point of this topic is that Hasbro could probably learn a few lessons from Mattel on this subject, since it's something they've repeatedly tried to do anyway. You keep arguing the point of money - and despite a veiled assumption that I have no idea what I'm talking about compared to your extensive knowledge of marketing and product development (and for the record, boasting on the internet is in poor taste - you'd probably be quite surprised at what I do for a living) - you still haven't yet been able to successfully argue that Hasbro can't do any better, and has nothing to learn from Mattel about marketing to the fan base. Quote:
Unless you've been living under a rock, the Joe announcements weren't groundbreaking and only a few were completely new. I didn't realize another shitty Viper was worth mentioning. The only thing I was remotely excited about was Red Fang Ninja.
Around the Con you could hear people talking about the new MOTU stuff, the new Avatar toys, the new Ghostbusters line. Never ONCE did I hear anyone NOT in the Hasbro booth mention anything about Joe, MU, ML, or Star Wars. There was a certain buzz about the Mattel stuff, and I think it's no coincidence that Matty sold out of much of its con stock where the only thing that sold out at HTS' booth was Capt. America.
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07-28-2009, 08:11 AM | #140 |
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I still fail to see how it can be claimed Mattel is doing "better" at marketing to the collector fan-base when a very large chunk of that collector fan-base is unable to get the product anywhere other than the secondary market for hyperinflated prices.
Are you saying Hasbro should take lessons in embittering the 1/2 - 3/4s of their fanbase that can't get the product for a reasonable price? All the buzz in the world doesn't make you money, and Mattel sure isn't getting a cut when a basic MotUC He-Man sells for $100+ on Ebay. Beyond that, Hasbro just spent two years catering directly to their hardcore fanbase, and managed to get their line to mass retail. I'd say Hasbro knows how to do it...when they want to or think it's a sound business decision to do so. Last edited by Jmacq1; 07-28-2009 at 08:16 AM.. |
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