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07-26-2017, 10:19 AM | #11 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Well, Monopoly has to be one of the most popular board games in the world. And it's got a ton of licensed variations out there. I can see it being a franchise brand, and the flagship for Hasbro's board games segment.
Pretty sure Nerf is a franchise brand, too. |
07-26-2017, 04:40 PM | #12 |
Hisstank.Com General
Join Date: Jun 2009
Location: Secret underground complex
Posts: 7,025
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Quote:
I AM sorry. The bias comment was not directed at you, and I apologize. It was more frustration about how poor JediTempleArchives has gotten the past couple years about twisting any and all facts and reports to fit their narrative that bringing back Vintage packed Super Articulated figures and vehicles would fix ALL of Hasbro problems and make them gazillions of dollars.
I still think a lot of this "doom and gloom" (in terms of the stock drop) was chicken-littling on the part of investors. Though, the Deadline report indicated some of the weak performance on Partner brands was the result of "stock clearing" (i.e., they are spending money to clear aging inventory, probably most of that on Star Wars. Though, I've seen a BUTT TON of Yokai Watch popping up at Dollar Tree and other discount outlets). I don't disagree there are some issues (especially in terms of Star Wars), but I think the stock is taking an excessive hit by short term thinking on investors part. In Hasbro Corporate parlance: An "Emerging Property" is one that, while established and recognizable (maybe even successful), hasn't been able to elevate itself to the broad success and market expansion of a "Franchise Brand" along the lines of Transformers, My Little Pony, Magic The Gathering, or...Monopoly (this one still baffles me, but whatever)? GI Joe is currently classified as an Emerging Property (part of the same "challenger" category that Easy Bake and Baby Alive sit). Meaning they still believe the brand has potential to become a "Franchise Brand" with investment and time. MASK, Micronauts (and most of the "Hasbro Extended Universe"), Stretch Armstrong and Hana Zuki are under Emerging Property as "new/in-development". Which also might be why Joe dropped its "Brand Manager" position: it might have gotten rolled into a broader category manager. |
07-26-2017, 05:41 PM | #13 |
Hisstank.Com General
Join Date: Jun 2008
Location: PA
Posts: 10,816
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I think the incredible hotness of the 6" 40th line shows that collector demand is a very real and financially meaningful thing. That was hot almost solely for the packaging which obviously no one cares about but collectors. If Hasbro played it right, gearing products like that to collectors during the first half of every year to get over the post-Christmas lull would help a line like Star Wars.
It seems like it's less about Hasbro being smart than it is about the right division of Hasbro being smart. The Marvel side is gearing its 6" line heavily towards collectors and seems to be selling its stock through a lot better than Star Wars does. They also seem to understand better how to refresh their lines at retail when they do start getting buried under pegwarmers. They put the Captain America/Avengers line to bed but rolled out the X-Men and Guardians 2 lines at the same time so no one missed anything. They are also much smarter with the Legends lines about not slavishly focusing on the new movies. Every wave is peppered with comic-based characters that have nothing to do with the movies. Star Wars hugely focusing on the new movies in the non-exclusive lines has been a big mistake. The movies aren't toyetic enough and at least half of the new characters in each movie have been met with complete disinterest by fans. |
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