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06-05-2014, 06:05 PM | #1 |
Cobra Lab Rat
Join Date: Sep 2013
Location: California
Posts: 3,046
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Yeah, about those numerous repacks Hasbro keeps putting out. Apparently non collectors also notice that they keep coming out and aren't buying them because they already bought them.
Apparently milking the franchise by repeatedly releasing the same characters for maximum profit is actually a bad business model ( surprised? I'm not) Good news is that non-milked franchises still make good toy money apparently. Movie figures garnering little action at toy stores | New York Post |
06-05-2014, 06:07 PM | #2 |
Cobra Lab Rat
Join Date: Sep 2013
Location: California
Posts: 3,046
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Ima double post to put the original toyark article in. There's some nice discussion already in the toyark article that led to the New York Post article.
NY Post Claims Movie Toys Not Selling - The Toyark - News |
06-05-2014, 06:55 PM | #3 |
Cobra Alley Viper
Join Date: May 2012
Location: Minnesota
Posts: 2,024
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For some reason, when I was thinking "repacks" I was thinking the whole scheme where people will buy a rare/good toy, take it out, put a crappier toy back in, and return the crappy toy for their money back.
But...yeah. I can see how people are getting burned out from buying the same toy over and over and over again. I mean, you can only buy Spider-Man or Optimus Prime so many times before you (or parents for their kid) start thinking "why bother?"
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06-06-2014, 08:29 AM | #4 |
the RITALIN regiment....
Join Date: May 2014
Location: O-Town
Posts: 183
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Hasnot, I mean Hasbro is notorious for doing this with the Star Wars line and STILL to this day doing this. That's going to kill the line, but hey we are just the consumer we don't know anything about business....
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06-06-2014, 09:01 AM | #5 |
Illegal go-cart racer
Join Date: Mar 2013
Location: Cobra's prison of happiness.
Posts: 1,290
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Hasbro's committing suicide as we speak. I bet most kids already have Optimus Prime and Bumble Bee.
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06-06-2014, 09:44 AM | #6 |
Crimson Guard
Join Date: Jul 2008
Location: WV
Posts: 3,155
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Quote:
The local Wal-Mart might as well not even have a toy isle if not for Legos. Those seem to be the only thing that does well. Expensive as they are, the Lego shelves are always neat, always clean, always full or near full. I swear they get restocked every day or every two days. I don't know if Lego pays extra for that or what, but the rest of the toy section is like a desert. They don't even stock Star Wars anymore. Except some masks and angry birds star wars stuff. The black series should be called the nostock series. The 3 3/4 black series is a joke anyhow. The figures might have some new parts but they're still more or less a repaint of a figure that came out recently. Especially that Vader mold they keep whoreing out, or the Scout Trooper that they somehow messed it up with the black joints. The last releases didn't have that problem. One of the worst offenders is the Stormtrooper. How can they make a perfect ST in the saga legends line and still screw up this one. The black series is suppose to be better lol. A fine example of this is the new battle pack or whatever it's called. Big Battle of Endor set, with a bunch of repacks. From Han Solo to the AT-ST. Hell the Imperial Officer that is in the set isn't even from ROTJ, it's from A New Hope. I think Hasbro hates making money. |
06-06-2014, 09:50 AM | #7 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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One wee problem that makes this whole conversation kinda moot:
Without remakes/repacks of existing characters all of these lines would be COMPLETELY dead. Nobody gives a flying crap about "random dude who showed up for two seconds in the background of Jabba's palace" except for the same fans that DEMANDED Jabba's Fat Dancer (who became one of the worst pegwarmers the line has ever seen), and that's about all they have left in the way of "new" characters for Star Wars (especially since the EU has been axed). Likewise, the movies don't have enough in the way of new characters to fill out a line entirely. You're not going to have a Transformers movie without Bumblebee and Optimus Prime, so who are Toymakers supposed to make? About the only area the lines can realistically "do better" is in offering more bad guys and changing case assortments. Most of the movie lines barely put out one or two (sometimes not even that) in the way of bad guys. Otherwise, the toymakers are pretty much screwed by the movies themselves. Spider-Man's gonna be in a Spider-Man movie, so they're gonna make Spider-Man toys. Nevermind that Batman thrived for years putting out vast numbers of variants on the same character. Sure, the market's changed (and will continue to change) but when it comes to movie toy lines, they kinda have to make characters that are in the movies, which in many cases are characters that were already in other movies, so...repacks. Not even getting into how the toy companies likely can't afford to put out "all new characters all the time" without seriously raising the prices on their toys. Or getting into how "more diverse" lines that have less straight remake/repacks than some others STILL don't sell all that well (Marvel Universe, G.I. Joe). Action figures as a whole are hurting, not just movie-based ones. TMNT is about the only bright spot in the action figure world right now, and that's probably got about another 6 months to a year of steam before it fizzles out, if that, and it's pretty heavy on repacks/remakes too. Last edited by Jmacq1; 06-06-2014 at 09:57 AM.. |
06-06-2014, 09:59 AM | #8 |
#voteblackjack
Join Date: Sep 2008
Location: Northwood, NH
Posts: 35,747
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Quote:
One wee problem that makes this whole conversation kinda moot:
Without remakes/repacks of existing characters all of these lines would be COMPLETELY dead. Nobody gives a flying crap about "random dude who showed up for two seconds in the background of Jabba's palace" except for the same fans that DEMANDED Jabba's Fat Dancer (who became one of the worst pegwarmers the line has ever seen), and that's about all they have left in the way of "new" characters for Star Wars (especially since the EU has been axed). Likewise, the movies don't have enough in the way of new characters to fill out a line entirely. You're not going to have a Transformers movie without Bumblebee and Optimus Prime, so who are Toymakers supposed to make? About the only area the lines can realistically "do better" is in offering more bad guys. Most of the movie lines barely put out one or two (sometimes not even that). Otherwise, the toymakers are pretty much screwed by the movies themselves. Spider-Man's gonna be in a Spider-Man movie, so they're gonna make Spider-Man toys. Nevermind that Batman thrived for years putting out vast numbers of variants on the same character. Sure, the market's changed (and will continue to change) but when it comes to movie toy lines, they kinda have to make characters that are in the movies, which in many cases are characters that were already in other movies, so...repacks. Not even getting into how the toy companies likely can't afford to put out "all new characters all the time" without seriously raising the prices on their toys. Or getting into how "more diverse" lines that have less straight remake/repacks than some others STILL don't sell all that well (Marvel Universe, G.I. Joe). Action figures as a whole are hurting, not just movie-based ones. TMNT is about the only bright spot in the action figure world right now, and that's probably got about another 6 months to a year of steam before it fizzles out, if that, and it's pretty heavy on repacks/remakes too.
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06-06-2014, 12:03 PM | #9 |
Crimson Guard
Join Date: Dec 2007
Location: Pennsylvania
Posts: 1,288
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IMO the problem is getting worse the last 2-3 years because of poor articulation.
The movie lines are terrible. The articulation and only 1 to 3 characters per wave, terrible. This results in figures that won’t sell because kids and collectors already have them and do not want a lesser figure. MU has a better figure, but retail already has movie marvel figures. Why buy MU cases? The biggest thing that hurt the MU line itself is the choices Hasbro has made since MU began with case packs of single figures. Sometimes it makes sense to repack, but they would be far better doing repacks of figures that sold well not ones that barely sold the first time around. The comic packs and 3 packs with figures already provided in MU for a cheaper price packed with 1 new figure further compounded this issue. There seems to be no awareness on Hasbro’s part to what individual figures sell in their case packs of 12. IMO they only pay attention to case sales. We sold X number of cases of MU. To ignore the fact that Target, TRU and WM have too many Ironman figures, to ignore that they still have figures from the IM2 line, is a bad business model. Ignoring the individual figure sales will slow down distribution to retail and overtime may kill the line. |
06-06-2014, 12:11 PM | #10 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
IMO the problem is getting worse the last 2-3 years because of poor articulation.
The movie lines are terrible. The articulation and only 1 to 3 characters per wave, terrible. This results in figures that won’t sell because kids and collectors already have them and do not want a lesser figure. MU has a better figure, but retail already has movie marvel figures. Why buy MU cases? The biggest thing that hurt the MU line itself is the choices Hasbro has made since MU began with case packs of single figures. Sometimes it makes sense to repack, but they would be far better doing repacks of figures that sold well not ones that barely sold the first time around. The comic packs and 3 packs with figures already provided in MU for a cheaper price packed with 1 new figure further compounded this issue. There seems to be no awareness on Hasbro’s part to what individual figures sell in their case packs of 12. IMO they only pay attention to case sales. We sold X number of cases of MU. To ignore the fact that Target, TRU and WM have too many Ironman figures, to ignore that they still have figures from the IM2 line, is a bad business model. Ignoring the individual figure sales will slow down distribution to retail and overtime may kill the line. Hasbro's a business above all, and if they want to stay in business they can't price every action figure to the level that only adult collectors will buy. In all truth, most kids and parents alike don't care that much about articulation. If they did, G.I. Joe and Marvel Universe would have been the best selling lines of the past 10 years. And I would break out the "Pegwarmers can actually still be best-sellers" math again, but I've beat that horse to death in the past. So the short version is: If you see an Iron Man and a Spider-Man sitting on the pegs at Target, and nothing else from the case/assortment they were in, Spidey and Iron Man look like pegwarmers. However, if there were twice or three times as many Iron Man or Spider-Man figures in that case to begin with, then they're actually selling at least twice as well as single-packed figures, while still seeming like "pegwarmers." Last edited by Jmacq1; 06-06-2014 at 12:15 PM.. |
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