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01-13-2009, 09:00 AM | #1 |
Crimson Guard
Join Date: Nov 2008
Posts: 3,952
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Originally posted by Joe Moore @ Toyark.com under Star Wars Toy News.
Quote:
StarWars.com has revealed new packaging for the Clone Wars toy line.
Fans and collectors will soon see a new packaging design across all Star Wars merchandise, courtesy of design agency Pilot as well as Lucasfilm's own Licensing team. The timing of the new packaging design is intended to correspond roughly with the second season of The Clone Wars on Cartoon Network and to celebrate the launch of all new episodes. "We collaborated with Pilot just like we have in the past," says Lucas Licensing Director of Global Product Development Stacy Cheregotis. "We look to them for cutting edge design and creativity, and they look to us for direction about what we want to accomplish with the packaging." Cheregotis says that there are several questions raised when approaching a new design: "Do we want the change to be revolutionary or evolutionary? Are there particular color palettes we want to work with? Are there elements of the new shows that should be reflected in the design? Are there lessons we learned from the last round of packaging?" From these questions, Pilot is able to produce several design concepts for consideration by the Licensing team, which they review together. "We'll discuss our likes and dislikes, and that usually leads to a second round of design that is much more narrowed down," says Cheregotis. "And then it is a process of fine-tuning to arrive at the final designs." There is question and answer session continued. you can read that Here.
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01-14-2009, 03:53 AM | #2 |
Hisstank.Com General
Join Date: Aug 2008
Location: Hawaii
Posts: 8,089
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I totally approve of this. LOL. I ONLY like the Clone War figs and it will be easier to tell them apart from the Legacy Collection now. I hope they make another Ahsoka Tano though so I can get her in new packaging.
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01-14-2009, 03:55 AM | #3 |
Win, Lose or Die
Join Date: Feb 2008
Location: Canton, Michigan
Posts: 9,661
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Makes sense. There are a lot of SW figures out there.
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