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09-24-2014, 12:10 PM | #1 |
SurveillancePort.com
Join Date: Feb 2007
Location: M.A.R.S. EVERGLADES ARMORY
Posts: 21,464
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09-24-2014, 12:43 PM | #2 |
Crimson Guard
Join Date: Apr 2009
Location: earth
Posts: 1,433
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Well this could be huge. Is this the same idea as boss fight studio?
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09-24-2014, 12:45 PM | #3 |
SurveillancePort.com
Join Date: Feb 2007
Location: M.A.R.S. EVERGLADES ARMORY
Posts: 21,464
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Yes Sir, it appears so!
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09-24-2014, 01:27 PM | #4 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,578
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Best of luck to 'em, but I found the line about "rapidly growing collector-oriented toy market" kind of hilarious.
The same group of people that happen to be willing to shell out the dough time and time again isn't a growing market. They may be able to find some success...maybe even a lot of it, but mark my words...in a couple more years this idea of "Crowdfunding premium collector-oriented product" will have run its' course...not that people won't still be buying on a lot of them, there'll just be too many crowdfunding efforts out there at once for all but the most deep-pocketed collectors to keep up. So in summation: There is a future for collector-oriented toys with crowdfunding...but it's a limited window of opportunity before that "rapidly growing" (it's not...there's just a dearth of product at retail so the already-existing collectors have turned to crowdfunding projects to get their fix) market taps itself out. Above all, here's hoping it isn't another SK-Omega. Of course, if SK-Omega had come out a couple years later and been a Kickstarter, it probably would've done just fine. |
09-24-2014, 01:28 PM | #5 |
Crimson Guard
Join Date: Apr 2009
Location: Iowa
Posts: 4,439
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^^I agree with you.
Says they're doing 6", so maybe that is to not step on BFS toes. BFS has said they're not against trying 6" and larger toys in the future. I first saw this thread and was like, oh crap...more Hasbro designers starting their own company to compete w/ BFS, most likely because they saw the awesome KS success of BFS and some other small companies. But, BFS is gonig to be hard to take on and I think they'll be at the top in the 4" market. I'm glad the new company is doing 6" and transformable robots, because I'm not really into either of those. Last edited by hahoo3; 09-24-2014 at 01:30 PM.. |
09-24-2014, 03:34 PM | #6 |
Fuggin' Hawesome!
Join Date: Jun 2008
Location: "Yes, I can hear you, Clem Fandango."
Posts: 4,415
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looks to be the same pre-lim drawings as boss fight stuff, so I bet they are involved here.
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09-24-2014, 03:40 PM | #7 |
Crimson Guard
Join Date: Jul 2008
Location: Poughkeepsie, NY.
Posts: 2,258
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I so wish SK-Omega would have made it. You are right though, if they had done a kickstarter maybe they could have. Maybe they still can!!!......... yeah, no. They probably have long given up.
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09-24-2014, 05:08 PM | #8 |
Crimson Guard
Join Date: Jan 2008
Location: Los Angeles
Posts: 1,847
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Certainly, there is a glass ceiling regarding collector-funded projects. However, there's a wide spectrum of fans and collectors across all different kinds of material. Marauder's KS was a large success for military figures. BFS's was a huge success for mythological/historical figures. 4Horsemen have their anthropomorphic animal line. There are 2 different scales. And plenty of material via different themes to cover. Certainly, there are all kinds of potential collectors who just haven't had any product aimed at them. I think a huge part of BFS's success was the fact that the material they're covering really hasn't been covered by mass market toylines. There are other themes such as the Old West, astronauts, medieval knights, fantasy knights (BFS 2 will cover some of this), police, fireman, endless historical eras, sports. Add in potential 4 and 6" varieties for that material, and you have a huge swath of potential collectors of customers. They just haven't been catered to previously. So to write all these potential lines and collectors as not being able to survive past a couple of years is a bit cynical.
I don't think BFS has the market corned either. Certainly, their KS was a success and hopefully, their product is as good as it looks. I think if other companies put on as polished (and there were some rough parts to the BFS campaign as well) a KS campaign, they'll succeed too. No more of this couple of sketches and 1 or 2 figures as the reward stuff. Show prototypes, some painted, and have good reward structure. Again, plenty of different themes and 2 major scales for these different lines. Certainly, some companies/lines/campaigns will be more successful as others. However, not every line has to be raging $400k campaign to bring quality product to its audience. BTW, it looks like only the Drone part of Astroblast transforms, so these aren't necessarily transforming toys. They sound line action figures. Only the accessory transforms. Also, it sounds like Play With This Too (terrible name) is going to do contract work for existing properties. Potentially, Hasbro could grant them a license to produce some Marvel Legends compatible toys. This might be another step that major toy companies to license outside companies to design their product. Hasbro already does this with Gentle Giant. I imagine PWTT is trying to be something like Gentle Giant but strictly for action figures (and not statues). Last edited by Ash Talon; 09-24-2014 at 05:12 PM.. |
09-24-2014, 08:39 PM | #9 |
I LIVE!
Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
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Quote:
Certainly, there is a glass ceiling regarding collector-funded projects. However, there's a wide spectrum of fans and collectors across all different kinds of material. Marauder's KS was a large success for military figures. BFS's was a huge success for mythological/historical figures. 4Horsemen have their anthropomorphic animal line. There are 2 different scales. And plenty of material via different themes to cover. Certainly, there are all kinds of potential collectors who just haven't had any product aimed at them. I think a huge part of BFS's success was the fact that the material they're covering really hasn't been covered by mass market toylines. There are other themes such as the Old West, astronauts, medieval knights, fantasy knights (BFS 2 will cover some of this), police, fireman, endless historical eras, sports. Add in potential 4 and 6" varieties for that material, and you have a huge swath of potential collectors of customers. They just haven't been catered to previously. So to write all these potential lines and collectors as not being able to survive past a couple of years is a bit cynical.
Quote:
Also, it sounds like Play With This Too (terrible name) is going to do contract work for existing properties. Potentially, Hasbro could grant them a license to produce some Marvel Legends compatible toys. This might be another step that major toy companies to license outside companies to design their product. Hasbro already does this with Gentle Giant. I imagine PWTT is trying to be something like Gentle Giant but strictly for action figures (and not statues).
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09-25-2014, 01:46 PM | #10 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,578
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Quote:
However, I think Jmacq1 is right in that there IS a limit to how much us old farts can absorb at the same time. So I don't think he's "writing off" the potential lines, its that with the success of some of these early Kickstarters, we could easily reach a point where collectors aren't seeing 3 or 4 lines up for kickstarter, but 5,6, or more...at what point does a collector say "I can't support all these at once"? And once you start saturating that market with options, you start to lose casual investors who may only have the means of supporting 2 or 3.
So two things will inevitably happen as we get more collector-oriented crowdfunding opportunities arising: 1. They won't reach the same heights of success...less stretch goals achieved which means less value overall which means the next time they try collectors may well balk because they're getting less bang for their buck.. 2. Some crowdfunding efforts will retain the same levels of success, but others that are also cool but just not "entrenched" will fall by the wayside as collectors stick to what's familiar. In short, the crowdfunding world becomes a microcosm of the big retail market in which "familiar" brands and licenses tend to dominate and truly "new" product has a VERY hard time gaining a foothold. Of course, 1 could easily lead to 2. As I said in my first post: There is no "growing market" for this stuff. The adult collector crowd is fairly stagnant, and if anything shrinking over time. There's a cap that can realistically be reached, and I wouldn't be surprised if we hit that cap sooner rather than later. Last edited by Jmacq1; 09-25-2014 at 01:49 PM.. |
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