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05-23-2017, 08:05 AM | #161 |
Iron Grenadier
Join Date: Feb 2014
Location: Oklahoma
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05-23-2017, 11:30 AM | #162 |
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2008, the 25th line was picking up major steam with continued waves and vehicles and lot of movie news excitement
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2009, Resolute came out with successful DVD release after successful tv ratings
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2009, ROC despite reviews went on to a successful box office release.
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So wtf went wrong? Solve that and gi joe should be fine again
So, how do you solve THAT?
__________________
Quote:
Originally Posted by TheRealDubya
Any sort of panic at this stage is just pure unsubstantiated reptile brain stem fear.
Quote:
Originally Posted by SmokePants
This is why companies are secretive -- because we all want the truth, but most of us cannot handle it.
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05-23-2017, 03:53 PM | #163 |
Crimson Guard
Join Date: Jul 2011
Location: Toxo-Zombie Land
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It's time for Super-Joe to return! Take that Marvel Superhero universe!
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05-23-2017, 04:37 PM | #164 |
Crimson Guard
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05-23-2017, 04:55 PM | #165 |
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Because GI Joe was largely doing that when everyone decided that Hasbro should just remake the same old stuff during 25th.
Just check out the 2005 DTC vehicle line up: 3 3/4" Vehicles or the Cyber Mechs (designed in 2005), or most of the 2010 line for that matter. 3 3/4" Vehicles So GI Joe has done that, but hasn't seemed to have had any major impact on the line as a whole.
__________________
Quote:
Originally Posted by TheRealDubya
Any sort of panic at this stage is just pure unsubstantiated reptile brain stem fear.
Quote:
Originally Posted by SmokePants
This is why companies are secretive -- because we all want the truth, but most of us cannot handle it.
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05-23-2017, 04:58 PM | #166 |
Iron Grenadier
Join Date: Feb 2010
Location: chicago
Posts: 680
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Quote:
No, it didn't. Non-GI Joe collector venues far more enthused with Transformers Classics and Star Wars 30th.
True...to an extent. But it remains how debatable how successful 25th really was once production caught up and how many issues there were in the fall with excessive product glut (and how much of it would ultimately end up dumped to EVERY DISCOUNTER IN AMERICA) Resolute was dumped to DVD the same day Rise of Cobra was released on DVD and was promptly forgotten about by everyone except fans and Hasbro. Despite the Adult Swim showing, it doesn't appear to have made ANY major impact in the broader success of the brand. Here's the tricky thing...yes, RoC garnered modest box office success. Objectively, it did about as well as most pre-Avengers, non-Iron Man Marvel films. And that's good! But, everyone was expecting Transformers level of success (of which GI Joe did about half the first film did, about 1/3 as much as the concurrently released sequel ended up doing). In particular, the toys REALLY undersold relative to expectations, leading to a host of issues felt years later. Again, like 25th, PILES of GI Joe product would be dumped to discounters across the board. What went wrong? Hasbro produced a shit ton of GI Joe toys...and nobody really bought them. Despite catering to collectors (25th and Resolute), despite a big live action film, despite the IMMENSE range of (high quality) product, people (i.e. kids) just weren't buying GI Joe. So, how do you solve THAT? 1: how long and how many waves does the line give us where retailers carry them 2. How long do they peg warm vs fly off shelves 3 How much product gets made So just by those 3 there, the 25th has to be considered a huge success. Now as far as too many being made and being dumped at the discount stores, don't most successful lines eventually hit the TJ Max and Ross outlets? I could be wrong, but seems every time I go all I see is Star Wars and Marvel figures from couple years ago. I think ( just my theory), it was the ROC line that ultimately did the most damage. With the expectations of the 25th line, ROC figures paled in comparison. Especially with the horrible missile launchers.Where retailers got left with a lot of unsold product, which had a hangover effect by the time the much improved POC line hit. Also, I think Hasbros character wave selection was a bit unwise. The most popular and desired character was Low Light and he didn't get released till wave 4. What should of been a hot Xmas item turned out to be a rare "lucky if you can find him" wave 4 where most retailers wouldn't order more stock until the lackluster ealier waves sold out. Thank you arctic destro. |
05-23-2017, 05:49 PM | #167 |
LNC Commander
Join Date: Oct 2009
Location: Sbartek's Guest Room
Posts: 24,535
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Channing Tatum ruined G.I. Joe toys. Seriously, there were 1000 Dukes covering both movies. It wasn't the rehash of Dukes, it was the head on those figures. Too many Tatum, and too many Rock. Nobody!!!! want to be buying Channing Tatum action figures.
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05-23-2017, 10:37 PM | #168 |
Warrant officer
Join Date: May 2016
Location: NC
Posts: 592
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Amen itchweed. We wanted Joes, not movie actors dressed up as joes in greens and black.
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05-24-2017, 12:37 PM | #169 |
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Quote:
Very valid points that I cant really deny, but I guess I measure a successful line on a few things.
1: how long and how many waves does the line give us where retailers carry them 2. How long do they peg warm vs fly off shelves 3 How much product gets made So just by those 3 there, the 25th has to be considered a huge success. Quote:
Now as far as too many being made and being dumped at the discount stores, don't most successful lines eventually hit the TJ Max and Ross outlets? I could be wrong, but seems every time I go all I see is Star Wars and Marvel figures from couple years ago.
Quote:
I think ( just my theory), it was the ROC line that ultimately did the most damage. With the expectations of the 25th line, ROC figures paled in comparison. Especially with the horrible missile launchers.Where retailers got left with a lot of unsold product, which had a hangover effect by the time the much improved POC line hit.
It IS worth noting that according to a newspaper report from early 2010, GI Joe reportedly did about $90 million in sales in 2009, compared to $30 million in 2008. The problem was that Hasbro was expecting sales for GI Joe to be closer to $120-150 million. Quote:
Also, I think Hasbros character wave selection was a bit unwise. The most popular and desired character was Low Light and he didn't get released till wave 4. What should of been a hot Xmas item turned out to be a rare "lucky if you can find him" wave 4 where most retailers wouldn't order more stock until the lackluster ealier waves sold out. Thank you arctic destro.
Also worth noting that fans were frothing over Arctic Destro when he was an unproduced and unattainable cancelled RoC figure. When he finally saw release, despite being the same figure with a better deco, the broader interest wasn't there. Star Wars is littered with such figures. I think a LOT of people were surprised at how unpopular this iteration of Destro ended up being, considering he wasn't produced in particularly different numbers than his contemporaries. I actually view those first couple waves of PoC, taken as a collection, to be damn near perfect in terms of characters selection and product variety, given factors like the core character necessities.
__________________
Quote:
Originally Posted by TheRealDubya
Any sort of panic at this stage is just pure unsubstantiated reptile brain stem fear.
Quote:
Originally Posted by SmokePants
This is why companies are secretive -- because we all want the truth, but most of us cannot handle it.
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05-24-2017, 01:18 PM | #170 |
Iron Grenadier
Join Date: Feb 2010
Location: chicago
Posts: 680
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hmmm touche lol. What is interesting was that you mentioned 2009 saw a 60 million jump from 2008. That shocked me that roc did that much more after 25th in 2008. Could it be possible that that 2009 90 mil was a mix of old 25th stock and new roc hitting shelves?
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