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12-10-2009, 03:01 PM | #41 |
#voteblackjack
Join Date: Sep 2008
Location: Northwood, NH
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Quote:
They had a greenish/brownish jeep there as well (not the yellowish armored one that used to seeing). This jeep had what looked like a missle rack for the back, it looked pretty good as well.
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12-10-2009, 03:02 PM | #42 |
Banned
Join Date: Aug 2008
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Quote:
The Night Raven was a failure.
The problem was: 1- it didn't appeal to the collector market 2- the price point was too high for the kid market Although I wonder if XMas will have any affect on the Night Raven. If it'll sell more now with XMas coming. Parents have traditionally been willing to spend on bigger cost items at XMas and birthdays. I didn't get one personally. Didn't like it, but then I never liked the original either. As far as the spring-action guns, I thought it was awesome in the Resolute box. Its just overkill now. They're on a bunch of vehicles and with a large percentage of the figures we've seen to date. I can't help but thing that it could cut down on costs to have eliminated a bunch of those. Companies like Walmart always try to get the manufacturers to lower their prices so they can increase profits, the missile may have been a negotiating tool for Hasbro to justify their asking price. |
12-10-2009, 03:09 PM | #43 |
#voteblackjack
Join Date: Sep 2008
Location: Northwood, NH
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Quote:
But that's because it's a short term line. Once those couple of assortments are out there, that's it, no more. There won't be a continuous new assortment of Star Trek figures. So yeah, for something like that the retailer wants to make as much as they possibly can in the short amount of time. They're using up valuable shelf space for short term items. But for something like Joe, Star Wars, MU, Transformers.. they know there will be a continous supply of these things coming all year and beyond. New stuff every couple of months. They don't want what's happening right now, where they overordered and have to lower prices to get rid of inventory so they can make space for the new stuff. I can't see them pricing something at a pricepoint just to make more money if Hasbro is selling it to them cheaper. In a case like Joes and such, they want the stuff to sell fairly quickly so they can stock with new stuff and keep the costumers coming in week after week/month after month.
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12-10-2009, 03:15 PM | #44 |
Mad Scientist at Large
Join Date: Jun 2008
Location: Portland, OR
Posts: 14,793
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Quote:
Personally, I think the ROC Night Raven is pure garbage! What a waste of potential hot selling jets close to the 25th Target exclusive Conquest and Rattler...
From the review of thoes that own one, it sure seems like it does not worth $40 bucks! I didn't even bother picking it up when it went on sale for $25 bucks. A shelf warmer indeed!! I'm sorry, but as adults I think we forget what we used to love as kids. I loved lights and sounds and action features (though the pump-action would've been pushing it even when I was 7). We also forget how BIG crap was. The original Night Raven was just too damn big to comfortably fly or store anywhere. I'm having enough trouble just finding room for the F-22 Raptor, and I have a whole room in my house to use as a toybox! |
12-10-2009, 03:21 PM | #45 |
Hisstank.Com General
Join Date: Oct 2008
Location: Atlanta
Posts: 11,379
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Quote:
Star Wars do contain missile launchers as well as far as The Clone Wars line; however, the launchers and missiles seem to be much smaller with less plastic. Also, it appears to me that The Clone Wars figures tend to have less articulation in the legs on a lot of figures that come with a few more accessories. I'm thinking the licensing costs are probably pretty high. Much higher than we all think. The Joe figures, overall, do seem to have have more accessories. It's only logical to think that Hasbro could offer a lower MSRP if they eliminated costs by reducing components that come with the figures. The thing to keep in mind is that these decisions were probably made and tooling contracts and such were set in motion before the economy really tanked. Who knows, maybe the market research at the time showed an $8 MSRP would be fine even with the economy the way it is. Maybe they were not expecting things to get as bad as it has. Hindsight is always 20/20. |
12-10-2009, 03:25 PM | #46 |
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If you think companies really care about making space for new stuff, then you're mistaken. They care about making money. There's an opportunity cost between a higher margin and less figures and lower margin and more figures. If they felt they could make more money off of less figures, they'd do it in a heartbeat. The people at Corporate really know what they're doing and they're trying to make money, they don't care if they're selling wave 1 or wave 6. Once the sales slow down, they'll raise prices again.
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12-10-2009, 03:26 PM | #47 |
#voteblackjack
Join Date: Sep 2008
Location: Northwood, NH
Posts: 35,747
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Quote:
The thing to keep in mind is that these decisions were probably made and tooling contracts and such were set in motion before the economy really tanked. Who knows, maybe the market research at the time showed an $8 MSRP would be fine even with the economy the way it is. Maybe they were not expecting things to get as bad as it has. Hindsight is always 20/20.
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12-10-2009, 03:32 PM | #48 |
#voteblackjack
Join Date: Sep 2008
Location: Northwood, NH
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Quote:
If you think companies really care about making space for new stuff, then you're mistaken. They care about making money. There's an opportunity cost between a higher margin and less figures and lower margin and more figures. If they felt they could make more money off of less figures, they'd do it in a heartbeat. The people at Corporate really know what they're doing and they're trying to make money, they don't care if they're selling wave 1 or wave 6. Once the sales slow down, they'll raise prices again.
The $5 thing is not a sale, it's a price reduction. There's a big difference. In the short term yes they want to make more money off less figures. But they also think long term. They obviously do care if they're selling Wave 1 or Wave 6 otherwise they wouldn't have lowered prices to where they are taking a small lose in order to get rid of Wave 1 to make room for Wave 6. Long term they want to keep the costumers coming back and they know they will do that if they can get the costumer to buy Joes at their store (which is the reason for exclusives, incentives to get the consumer to come to that store versus the others). No matter what the price point, if all that was stocked was Wave 1, the costumer would stop coming and would go to the store that had what they wanted, the new wave of product. And in the long term, clearing out old product and putting in new waves of the same brand is how they will make the most money. They try to get the short term stuff (Avatar for example) as cheap as they can and try to sell it for as much as they can before it has to go on clearance (different from a sale) so they can maximize the amount of money they make from it because they know it's a one time sale (meaning that a consumer coming in for Avatar product is only going to be there for the couple of months of Avatar product and not in later on in the year because there won't be as much).
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12-10-2009, 04:06 PM | #49 |
I LIVE!
Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
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Quote:
In the short term yes they want to make more money off less figures. But they also think long term. They obviously do care if they're selling Wave 1 or Wave 6 otherwise they wouldn't have lowered prices to where they are taking a small lose in order to get rid of Wave 1 to make room for Wave 6. Long term they want to keep the costumers coming back and they know they will do that if they can get the costumer to buy Joes at their store (which is the reason for exclusives, incentives to get the consumer to come to that store versus the others).
Personally, I really don't think Hasbro made any major mistakes with RoC. ON paper, the line has all the necessary ingredients to be a success, even the price structure is comparable to other 3.75 MAJOR BRAND lines. I think what hurt GI Joe more than anything was Transformers. Transformers, by mere nature of being a sequel to the biggest breakout hit in 2007, pretty much overshadowed anything that tried to be done with GI Joe. Transformers got more retail space and a HELL of a lot more promotion than GI Joe did. Had Transformers not hit this past summer, I think GI Joe would have done far better, especially in the toy area.
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Any sort of panic at this stage is just pure unsubstantiated reptile brain stem fear.
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12-10-2009, 04:21 PM | #50 |
Resolute = Awesome
Join Date: Jul 2002
Location: Seattle, WA
Posts: 3,326
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i do think that every price point was set a bit too high, especially given the economy. to my mind, the sweet spot would have been
Figs: $6 or $7 ($8, IMHO, is WAAAAY to much for any 3-3/4" figure) Alpha: $12.99 (these are RIDICULOUSLY overpriced @ $15.99, especially for the size of the box) Bravo: $19.99 or $21.99 (i don't think these are as insanely overpriced as the alphas, but think they would have moved more briskly at $20) and $35, maybe $40 for the Night Raven. I can't not believe that a fairly significant price increase right in the middle of the worst recession in a lifetime didn't hamper sales this year. I know the price of figs and Alphas pushed them out of "spontaneous purchase" for me, and i'd guess a lot of parents my age would feel the same.
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