|02-24-2009, 08:49 PM||#71|
Join Date: Jan 2009
Location: Cobra Island
Here's a sobering thought. My six year old son is the only kid in his class that even knows what Gi Joe is. The kids today are just after Star Wars and Bakugan. When was the last time you saw kids looking at Joes when you were at the toy store. We need a movie to bring more attention to the brand to save it.
|02-24-2009, 09:09 PM||#72|
Join Date: Jun 2008
Location: Athens AL
In regards to Indy,I do agree that Hasbro handled the Indy line very badly.Hasbro flooded the market with the Kindom(obviously)and Raiders.Also,when I looked at the figures they looked rushed to me.Nothing like we saw at Toyfair and SDCC last year.GI Joe has been a brand sense the 60's and was really revived in 80's and when on for years.I do hope the movie figures if they don;t do well won't spell certain doom for the 25th ann figures.
|02-24-2009, 09:38 PM||#73|
Join Date: Oct 2007
Apples to oranges.
The Modern/Classic Joe has none of the challenges that the Indy line faced, and if the movie line does not succeed (which is a possibility) Hasbro will back peddle as fast as they can back to a full fledged Classic offering. But I suspect they'll keep one toe in that pool at all times, hence the 7-packs and the Wave 5 vehicle announcement from today.
They might be reading the tea leaves (and forums) and getting the gist of the "fact" (just from the overwhelming anecdotal bitching and moaning on the various boards) that a great majority of the adult collectors just aren't into the movie spin-off merch. Of course, the same thing was true in those months leading up to Transformers, and those toys did gangbusters.
But yeah, Indy and Joe are just vastly different properties.
Retailers simply are not going to stop ordering GI Joe because an event specific subset does poorly. The brand has been reinvented year after year after year. The corporate buyers are professional, educated forecasters with MBAs -- that is a supremely competitve position to be in for one of the top 4 or 5 retailers in the world. Imagine the depth of industry, brand and marketing knowledge they must have. These aren't some grade school drop outs who make decisions based on whether or not their Poptarts gave them a BM that morning.
Last edited by TheRealDubya; 02-24-2009 at 09:48 PM..
|02-24-2009, 10:07 PM||#74|
Join Date: Nov 2007
Location: San Francisco
But, just about every line we've discussed in this thread are being purchased almost exclusively by adults. Joes, Indy, He-Man; they're all in the same boat. Star Wars and Transformers do well with kids. But on the whole I think action figures are more and more toys bought by and for adult collectors. So I don't think they can be called vastly different properties. News of the movie being released didn't just come out of no where this year. The entire 25th line has been a wonderfully handled build-up to the movie. This is the same reason Indy even got toys, when the last action figures released were from the first movie in, what, 1981.
The up side to all this retail forecasting is that the movie line might be wildly successful. I'm sure a lot of the very people on this board who have stated that they'll never buy the movie toys will be some of the first in line to buy them. But, the problem is that there will so many more products available than there will be die-hard faans who'll buy anything with the logo slapped on it. If Hasbro, teamed with the retailers, make the mistake of flooding the toy aisle with movie product, it will be overkill. In this respect it could be very much like Indy. Joes sell well right now because we get about 6 square feet of shelf space. When Indy came out, it took up half the aisle. There are many people here that still want the last two waves of Indy figures. This is the lesson that I'm sure many of us are so confused over when it comes to retailers and manufacturers. They flood the market with product before anyone expresses any interest in the product. batman was huge, but the toys just sat there. Crystal Skull was successful, at the box office, but the toys just sat there. If Hasbro and places like Wal-Mart handle the movie toys like they have the 25th line, it might be judged as successful from a merchandising point of view. But if they throw out an entire aisle of product before they know kids are interested in them, then it'll go just like Indy. Sometimes I think every movie tie-in line really thinks it's going to be the next Star Wars, and companies like Hasbro and Mattle sink millions and millions into that bet. Well, that's obviously an odd that only pays off one time in a hundred. With the ecomony behaving as it is, now is no time for a company to waste that much money on something that isn't a sure bet.
|02-25-2009, 08:46 AM||#75|
Join Date: Dec 2008
A bad economy doesn't mean people stop buying toys altogether. It may mean that less toys are sold overall, but just like those corporate buyers are smart enough to understand the difference between "movie line" and "Classic line" the folks running the business are smart enough to understand roughly how much unsold product is due to actual lack of popularity and how much is due to economic downturn. Heck, production may already be getting scaled back to accommodate for it. Either way, a bad economy really shouldn't have much effect on the actual popularity of a line/movie/product (heck, the last several weeks have set box-office records, as far as movies go). If people are gonna like it, they're gonna like it.
You know what'd be a really idiotic risk? Having the largest media exposure your franchise has had in over a decade, but having the toys you're producing not match what's being seen in the centerpiece of that media.
Last edited by Jmacq1; 02-25-2009 at 08:52 AM..
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