Originally Posted by MLos1
compared to other action figure lines they produce?
Smaller demographic coupled with a greater willingness to pay for the product.
So many more people buy SW figures, for what ever reason they can justify their purchase with the product from the prequels that they figure out for themselves. George Lucas spent 5 years crapping all over a franchise he spent 20 years cultivating. Joes are hugely popular, but the numbers Hasbro considers are not yet as high as those they consider when it comes to Star Wars. But, I understand the confusion since the Vintage Original Trilogy Collection of SW figures did really well and drew a higher price point (for no valid reason) than did the figures they sell from the Clone Wars or Episode 2. Hasbro likely also has to contend with the folks at Lucasfilm, who've yet to accept the reality that the prequels were shit and the original trilogy will always do better with the age demographic who actually still buy action figures.
My nephew couldn't care less about action figures most of the time, but buys up every new gaming system and video game that is released for Star Wars. To him, Darth Vader had an apprentice that we knew nothing about in the films. To me, Darth Vader was no where near the whinny douchebag, builder of C-3PO we saw in the prequels; no matter what Kevin Smith says makes the most sense. He only cares about G.I. Joe because it allows us to interact on some meaningful level and he can use the internet.
We're all still 20 to 30 to 40 year old kids who buy toys. The 13 year olds in our families that we want to impart some measure of appreciation to don't really give a damn about toys. Their toys are virtual and loyalty is implied by the higest bit graphic or the ease of interactivity in the immaterial. That's why South Park was so right in their interpretation of Guitar Hero; I can actually play the piano, but my nephew and his contemporary cousins are all concerned with figureing out how to play a virtual guitar.
More to the point, let's not ignore the fact that everything I've just said feeds into the reality that our demographic is best served by on-line retailers who are granted a free hand in screwing us over in ways that the in-store retailers can't. That's why we accept that on-line retailers have become on-line scalpers because Wal-Mart can't charge 14.99 for a carded Eel the same way Big Bad Toy Store or Smalljoes can. Hasbro gets in bed with comic shops, flea market boothers and on-line scalper shops like BBTS and Smalljoes, while Walmart and Hasbro Toy Shop sell their figures for retail no matter how in-demand the figure or character might be. Mass retailers sell Duke for the same as they do the BAT, but on-line scalpers like BBTS sell one figure from the case for 5 times as much as they do the pegwarmers of the case.