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01-18-2011, 01:02 PM | #171 |
Decorated Joe Sergeant
Join Date: Dec 2008
Location: Silver Spring/Colesville, Columbia, Towson, White Marsh & Baltimore, MD
Posts: 3,218
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Quote:
Hasbro had said, I believe in one of the Q & As somewhere, that Renegades would NOT be a separate line; however, I'm guessing, as has been stated, that characters and vehicles from Renegades will take up a good chunk of the line starting in the near-future, and have some kind of logo on the package mentioning the show. Keeping it one line gives the opportunity for Hasbro to still dip in to some classic stuff, etc. that retailers might not order enough of if it was a separate assortment; makes sense to me, I'm happy as long as the realistically-styled Joe line goes forward- a mix of Renegades, classic Joe, and new stuff is fine.
People, For 2011 until ???, PoC is the toybrand for Joes. Renegades will not take over PoC but will be integrated into PoC with a realistic take on each character.
__________________
My wishlist: G.I. Joe IDW Comic Series - Chameleon I & II, Aisha, Bankshot, Downtown, Hashtag, Shareware, Boomer, Hammerdown, Skelton, Lab Rat, Chimera, Watcher, Topside, Phoenix Guard (Friday, Halo, Snake-Eater, Mech, High Tide, General Ray), Heart-Wrencher, Ophelia, Sergeant Craig, Junko Akita, Raven, Red Scream, Firewall, 50th Anniversary Classic Roadblock, Pale Peony, Dela Eden, Copperback. Transformers: IDW Voyager Class-Rodimus Leader Class-Optimus Prime, Titan Class Omega Supreme. |
01-18-2011, 01:34 PM | #172 |
Cobra Viper
Join Date: Feb 2007
Location: Renton Washington
Posts: 310
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^^^^
This is what I remember from the Q&A too. |
01-18-2011, 02:24 PM | #173 |
Full of Love and C-4
Join Date: Aug 2007
Location: Florida
Posts: 1,763
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i remember them going about not confusing the kids with a two different joe lines too then the do two different toy lines for star wars and transformers
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01-20-2011, 10:38 AM | #174 |
Official know it all
Join Date: Oct 2007
Posts: 3,797
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I'd like to humbly disagree with all of those saying that Joe barely makes a drop in the overall Hasbro bucket, simply because nearly any toy line that they invest money into (either sharing licensing with a major movie studio or producing the figures themselves) impacts the bottom line. To dinegrate the importance of a line like Joe (one of the founding pillars of Hasbro's overall success historically speaking) as barely a squeak on a balance sheet is woefully inaccurate and simply short-sighted.
Granted, I doubt Hasbro exec's are sitting there in their padded suites on the whatever floor of Hasbro headquarters counting their Joe product billions, but (and this is simply speculation like every other comment here) I doubt they think less of Joe simply because the movie did hardly anything for figure/product sales. Strategically I'm fairly certain that Hasbro understands any flagship line can make or break the success of a company if its importance is not ranked accurately. Yes many, many of Hasbro's other products outsell Joe currently and have long and storied histories as well, but they don't necessarily have movies, cartoons, or a hallowed place in the hearts and minds of fans like Joe. Joe is simply in a slump and the all-important kid market has nearly zero awareness beyond the recent movie and the slowly gaining an audience Renegades cartoon. Any marketing executive worth his/her paycheck knows that any line with as much depth and soul as Joe merely requires the right plan to relaunch it into the stratosphere. Look at Tformers after all. Prior to the recent movie sales were steady but nowhere near their current levels. Joe needs a good movie, a better marketing strategy, and patience and it will find its audience again. Last edited by Stygian; 01-20-2011 at 10:41 AM.. |
01-20-2011, 10:42 AM | #175 |
Mad Scientist at Large
Join Date: Jun 2008
Location: Portland, OR
Posts: 14,793
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Quote:
I'd like to humbly disagree with all of those saying that Joe barely makes a drop in the overall Hasbro bucket, simply because nearly any toy line that they invest money into (either sharing licensing with a major movie studio or producing the figures themselves) impacts the bottom line. To dinegrate the importance of a line like Joe (one of the founding pillars of Hasbro's overall success historically speaking) as barely a squeak on a balance sheet is woefully inaccurate and simply short-sighted.
Granted, I doubt Hasbro exec's are sitting there in their padded suites on the whatever floor of Hasbro headquarters counting their Joe product billions, but (and this is simply speculation like every other comment here) I doubt they think less of Joe simply because the movie did hardly anything for figure/product sales. Strategically I'm fairly certain that Hasbro understands any flagship line can make or break the success of a company if its importance is not ranked accurately. Yes many, many of Hasbro's other products outsell Joe currently and have long and storied histories as well, but they don't necessarily have movies, cartoons, or a hallowed place in the hearts and minds of fans like Joe. |
01-20-2011, 11:08 AM | #176 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
G.I. Joe rarely rates a mention on Hasbro's quarterly and annual reports outside of the "movie year." That along strongly implies that it is not at this moment considered a "major" segment for them. Now, I have no doubt that Hasbro considers G.I. Joe "important." If for no other reason than because it is an entirely "in house" brand and yes, has high name-recognition. But all that "importance" may be garnering it at this point is Hasbro's continued efforts to keep it on shelves at all, and does not equal importance to the overall economic health of the company. I don't think anyone's saying that Hasbro plans on abandoning the brand...though they may not be given any choice if retailers drop it. As Zef says, it's theory and speculation, but I suspect that once you get outside the brand team itself, the higher-ups at Hasbro (and particularly the primary shareholders) don't consider it much more than a "player" in the Hasbro portfolio. Of course, that's not going to stop them from trying to -make- it a player with the frequent reinventions and new angles to try to rope in new audiences. |
01-20-2011, 06:29 PM | #177 |
Official know it all
Join Date: Oct 2007
Posts: 3,797
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Quote:
Actually, someone on this very MB recommended a great book called "Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them" by G Wayne Miller. Yes, I actually bought this book and have delved into the history of Hasbro so that I can make more informed comments on this board and just to understand the company better overall. If you read the book part of the impression one gleans is that Joe has a huge place in Hasbro history and, although it hasn't always been steered correctly, it's no footnote on a balance sheet. That's really the only point I'm trying to make is that not all decisions made are by some faceless corp. entity merely concerned about the bottom line. Real human beings run these companies and (I'm sure) make decisions that they hope will maintain and mature their brands, Joe not least among these. But anyway, I'm starting to proselytize now, sorry. Quote:
Indeed.
G.I. Joe rarely rates a mention on Hasbro's quarterly and annual reports outside of the "movie year." That along strongly implies that it is not at this moment considered a "major" segment for them. Now, I have no doubt that Hasbro considers G.I. Joe "important." If for no other reason than because it is an entirely "in house" brand and yes, has high name-recognition. But all that "importance" may be garnering it at this point is Hasbro's continued efforts to keep it on shelves at all, and does not equal importance to the overall economic health of the company. I don't think anyone's saying that Hasbro plans on abandoning the brand...though they may not be given any choice if retailers drop it. As Zef says, it's theory and speculation, but I suspect that once you get outside the brand team itself, the higher-ups at Hasbro (and particularly the primary shareholders) don't consider it much more than a "player" in the Hasbro portfolio. Of course, that's not going to stop them from trying to -make- it a player with the frequent reinventions and new angles to try to rope in new audiences. Last edited by Stygian; 01-20-2011 at 06:33 PM.. |
01-21-2011, 01:32 AM | #178 |
Green Beret
Join Date: Feb 2008
Location: WI
Posts: 2,058
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That throws my entire perception of reality into question.
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