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06-24-2010, 02:18 PM | #11 |
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Quote:
All the "Brand TLC" in the world doesn't do a bit of good towards making a brand "relevant" if it doesn't catch on with kids, and since the only people that are getting their undies in a bunch over things not "being named right" are the extreme fringe of the hardcore collectors....I'm sure we can all do the math.
And yes, some people seem to think there's just "Hasbro" and that everything is all run by just one segment, and nothing could be further from the truth. The toy design is handled by the folks that (usually) love the brand. But the marketing, production, shipping, copyrighting, and virtually everything else is handled by other departments. I mean seriously...are the so-called hardcore fans complaining about it really so dense that they can't recognize a Water Moccasin or Snow Cat or Sky Hawk for what they are, even if the comparatively small print on the package says something different? I don't care what they name the toys, I still call them by their ARAH name, my son calls them by their RoC name. We both know what we're talking about. When he asks I just say, "that's what it's name was when I was your age." He just files it and says. "Cool".
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06-24-2010, 02:19 PM | #12 |
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preorder all of the POC while you still can lmao, its all rumors im guessing
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06-24-2010, 02:22 PM | #13 |
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I am doing the math. RoC isn't relevant, and obviously didn't catch on with the kids, since people are posting about how they are getting scores and scores of figures at Target for .88 cents. When I say "Relevant" what I mean is "catching on with kids". You misunderstood my post, so don't take a high handed tone with me.
I don't care what they name the toys, I still call them by their ARAH name, my son calls them by their RoC name. We both know what we're talking about. When he asks I just say, "that's what it's name was when I was your age." He just files it and says. "Cool". I think we should count our blessings that we're not seeing a complete abandonment of the ARAH characters and concepts at this point, and a ground-up/from scratch retooling/reimagining of the entire G.I. Joe concept. Last edited by Jmacq1; 06-24-2010 at 02:26 PM.. |
06-24-2010, 02:32 PM | #14 |
We get insurance, right?
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I think you misunderstood me, as I wasn't really disagreeing with you, at least on naming conventions. Except that RoC had a multi-million dollar marketing push beyond it, far beyond anything we've gotten for Joe in years. What conclusion is Hasbro supposed to draw when even with a massive push the brand can't seem to catch on with the segment they want to rope in the most? What more "TLC" can Hasbro give Joe beyond marketing pushes?
I think we should count our blessings that we're not seeing a complete abandonment of the ARAH characters and concepts at this point, and a ground-up/from scratch retooling/reimagining of the entire G.I. Joe concept.
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06-24-2010, 02:53 PM | #15 |
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i hope all is well!
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06-24-2010, 03:35 PM | #16 |
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Quote:
I also think it is very relevant when Hasbro has to make wholesale name changes, thus causing a kink in the products history. That just shows you that everyone in the company is not on the same page. I don't expect the employee at WM to care what toys are on the shelf. They have bigger worries like their non-existent health care. However, I do expect pencil pushers, para-legals and what not at Hasbro to care about their work. As for RoC, Sommers already had a futuristic military based script in hand. GI Joe was adapted to that script. Blame the writers strike or Hollywood. It had moderate success and what we're hearing now is that the sequel will be quite different, more GI Joe and less militaristic soup. Letting the little things get by is a recipe for bigger problems. 25th/ME was a great line but something happened at the end and they stopped selling. RoC didn't sell for crap until the prices were dropped. Both smell of a bigger issue.
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06-24-2010, 05:17 PM | #17 |
Iron Grenadier
Join Date: Oct 2009
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Quote:
All the "Brand TLC" in the world doesn't do a bit of good towards making a brand "relevant" if it doesn't catch on with kids, and since the only people that are getting their undies in a bunch over things not "being named right" are the extreme fringe of the hardcore collectors....I'm sure we can all do the math.
And yes, some people seem to think there's just "Hasbro" and that everything is all run by just one segment, and nothing could be further from the truth. The toy design is handled by the folks that (usually) love the brand. But the marketing, production, shipping, copyrighting, and virtually everything else is handled by other (their own) departments. I mean seriously...are the so-called hardcore fans complaining about it really so dense that they can't recognize a Water Moccasin or Snow Cat or Sky Hawk for what they are, even if the comparatively small print on the package says something different? The fact that we get these items at all shows "respect" for the brand in that they think the designs can still have relevance in today's market. But I guess in some peoples' world it'd be better if they just didn't bother because for one reason or another they can't call it (on the package) exactly the same thing they did in the past. Screw that. Once a "Sting Raider" comes out of the package, then no one can tell me it isn't a "Water Moccasin" in my Joe-verse. If some collectors are really getting so anal-retentive that the names on the package are upsetting them, then I'd say a lot of the stereotypes of adult collectors are being proven true.
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06-24-2010, 05:35 PM | #18 |
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Quote:
Quote:
As for RoC, Sommers already had a futuristic military based script in hand. GI Joe was adapted to that script.
Quote:
Letting the little things get by is a recipe for bigger problems. 25th/ME was a great line but something happened at the end and they stopped selling. RoC didn't sell for crap until the prices were dropped. Both smell of a bigger issue.
"Quality" wise, the RoC figures were equal or better to anything in the 25th line...sculpting, articulation, accessories, deco...they had it all. The designs themselves are subjective, of course, but in terms of the technical aspects? There's no argument. The toys were high-quality, the marketing was in place, and it still didn't catch on. I'm just amazed Hasbro hasn't decided the ARAH mythos is a dying horse and shifted the brand into something completely different. If Renegades fails to gain traction and the movie sequel (if it truly materializes) doesn't do equal or better than the first, that may well be the next step. Don't get me wrong, I love the ARAH mythos and would like to see those characters continue, but I'm really wondering how many times Hasbro can try and fail to make "our" Joe "relevant" before they give up and try something else completely. Last edited by Jmacq1; 06-24-2010 at 05:39 PM.. |
06-24-2010, 05:45 PM | #19 |
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Quote:
With the exception of Star Wars, NO OTHER toy brand that I know has been given more chances to establish itself as GI Joe has. The initial push of online exclusive troop backs in 2003? A flop, so much so Smalljoes STILL has them almost a decade later. GI Joe DTC? The only line Hasbro has ever called a failure in public. Hell, even Sigma Six was still selling and making money in 2007, the change back to 3.75 was done because retailers felt it could make more money with that compared to 8". Transformers presents even MORE good examples, like the change to Beast Wars (which arguably, saved the brand from slipping into the obscurity that GI Joe sat in for most of the 90s as well as the Masters of the Universe brand). Or better yet, the recent live action movie which many fans STILL hate today, but catapulted the brand into the biggest levels of success it has seen since the heyday in the 80s (and whose success allowed things like Classics to continue to be made). Quote:
Letting the little things get by is a recipe for bigger problems. 25th/ME was a great line but something happened at the end and they stopped selling. RoC didn't sell for crap until the prices were dropped. Both smell of a bigger issue.
And again, when you start getting into "a bigger issue" you can take that into numerous directions: Was it a poor economy (which, from the looks of things, didn't hurt Star Wars or Transformers sales all that much)? Was it a poor movie (arguably, but it still made money at the Box office and seemed to do quite well on DVD)? Was it because of video games (the current reason bandied about as to why toys aren't selling anymore)? Was it poor handling (VERY debatable as people seemed to treat Joe the same as they did Transformers or Star Wars, which may have presented other issues)? Ultimately, I think Hasbro is doing the best it can with GI Joe without completely "going Beast Wars" on it and doing a complete from-ground-up revamp of the franchise (which, I'd almost argue wouldn't be a bad thing at this point). At this point, with such a strong platform of products, I really don't want to see Hasbro undergo any major changes. I think being "privately held" would ultimately be a detriment to the trends the company is taking, changing from a toy company to an IP company which has thus far (even with lackluster things like Rise of Cobra) been successful.
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06-24-2010, 06:03 PM | #20 |
Crimson Guard
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I also wonder why people get so up-in-arms about names of characters changing. Just call them something different when you open them. Does it really if he's called "Sgt. Stalker" instead of "Stalker?"
I think it costs money to trademark names. Sure, Hasbro is a huge company. But maybe it doesn't feel the need to pay for upping trademark names on thousands of names every time they're up for option. They make sure they do the most important ones. Or they add a prefix. Big deal. Is the toy cool or not? That's all that matters. The ROC Accellerator suits were in a spec script called "Accellerator" that Sommers wrote a while back. This comes from an Admin on Sommers' own site. I guess we can settle that disagreement. Profile – Accelerator Suits - Stephen Sommers |
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