POC cancelled in the UK?
I emailed Hasbro UK if they could confirm if we were getting the POC line in the UK next year as US release dates had been released.
This is the reply i got today......
Thank you for your email.
I can confirm that the Rise of the Cobra toy line was released earlier this year, alongside a large scale marketing campaign. Unfortunately though, consumer demand has not been as anticipated, which obviously impacts retail demand too. As a result, retailers haven't moved through the waves on the range as we would have liked. With regards to the Pursuit of the Cobra toy line, we are yet to confirm if this range will be available in the UK. Please contact us again in February/March when we receive on new range information for 2010.
With reference to the comments you made with regards to the item, these have been noted and will be forwarded to our Marketing Department. We would like to thank you once again for taking the time to write to us as we welcome our customers' comments and suggestions, as they are invaluable for future improvements.
May we thank you for contacting Hasbro and if we can be of any further assistance, either now or in the future, please do not hesitate to contact us again.
Hasbro UK Ltd
IMO this does not sound good. The part about " the large scale marketing campaign" is rubbish. I only saw three commercials for the movie on TV and never saw or heard of a single advert for the toys or comic. This is one of the main reasons why the toys are rotting on the shelves, along with being £8 ( $12 ) a figure when they came out.
Now i may be reading to much into this, but i find it suprising that an unknown emailer (me) would recieve a reply basically stating the toyline has been a dissapointment for them in terms of sales. i would have just expected a reply along the lines of "we are reviewing sales numbers".
My second reason of concern is that they apparently do not know if POC will be released. I would have thought that to get a Feb/March release, plans for shipping and distribution would have to be in motion right now. Maybe they are waiting to see what happens to toy sales after the DVD is released.
Along with the rumour that ROC toys have been cancelled in Greece, this doesn't seem good IMO.
So us UK collectors will just have to wait and see if we have to pay international shipping on top of inflated prices for those Jungle Vipers. GRRRRrrrrrr!! :(
Now you know, and knowing is .... um.... sorry i forgot the rest!
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