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05-02-2016, 12:17 PM | #41 |
Cobra Interrogator
Join Date: Aug 2015
Location: Undisclosed Military Installation in Kentucky
Posts: 1,466
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I think it's funny that people complain (ironically?) about the death of GI Joe, considering that MASK has been in Box 2 since 1988.
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05-02-2016, 01:08 PM | #42 |
Bill Cosplay
Join Date: Feb 2014
Location: Staying clear of knee-jerk nerds.
Posts: 5,914
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Quote:
-On one hand, if the new G.I. Joe is a sales success, there really isn't a compelling reason to release a "classics" line because, well, the new shit's selling. -On the other, there's no guarantee the new line will sell in general, or that collectors will be interested in it, so keeping a "classics" line around guarantees at least some sales to us old farts. It all comes down to whether or not we bring in enough money to justify catering to us in even a half-assed way. Indications are that what we bring to the coffers essentially amounts to chump change...yet Hasbro keeps on trying to keep us as customers as well as they are able from an ROI standpoint. I will add that I don't see a "classics" line as likely. Apparently there was only one retailer (three if you count online vendors) interested in G.I. Joe as it was and that retailer is no longer interested. If it were my decision, from a purely business perspective, I'd shelve G.I. Joe that was and move in a different direction. The nostalgia-fiend in me would probably push for a collector's line of some sort though...most likely after a hiatus to see if existing modern-era Joes increase in value on the secondary market. It's hard to gauge actual demand right now. Last edited by SmokeBellew; 05-02-2016 at 01:33 PM.. |
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05-02-2016, 03:47 PM | #43 |
Crimson Guard
Join Date: May 2015
Location: Deerfield Beach, FL.
Posts: 3,792
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Quote:
Well, yes and no...I mean, there are at least two ways of looking at it:
-On one hand, if the new G.I. Joe is a sales success, there really isn't a compelling reason to release a "classics" line because, well, the new shit's selling. -On the other, there's no guarantee the new line will sell in general, or that collectors will be interested in it, so keeping a "classics" line around guarantees at least some sales to us old farts. It all comes down to whether or not we bring in enough money to justify catering to us in even a half-assed way. Indications are that what we bring to the coffers essentially amounts to chump change...yet Hasbro keeps on trying to keep us as customers as well as they are able from an ROI standpoint. I will add that I don't see a "classics" line as likely. Apparently there was only one retailer (three if you count online vendors) interested in G.I. Joe as it was and that retailer is no longer interested. If it were my decision, from a purely business perspective, I'd shelve G.I. Joe that was and move in a different direction. The nostalgia-fiend in me would probably push for a collector's line of some sort though...most likely after a hiatus to see if existing modern-era Joes increase in value on the secondary market. It's hard to gauge actual demand right now.
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System Engineer: CISCO CCNP Data Center, CCENT, CCNA Routing & Switching, CCNA Security, CCNA Voice, CCNA Wireless, CCNA Data Center and CCDA Certified. CompTIA Network+ and A+ Certified. God be with you mother, I love you. What we think, we become. Buddha. |
05-02-2016, 04:46 PM | #44 |
ha!
Join Date: Jul 2011
Location: Earth?
Posts: 3,438
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This reminds me of a song.
1 cut a hole in a box 2 stick your junk in the box 3 it's my .... in a box! |
05-02-2016, 08:48 PM | #45 |
Crimson Guard
Join Date: Sep 2007
Location: Canada, eh?
Posts: 2,372
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Quote:
The new line of Transformers it's what carried to the releasing of Classic Transformers with more accurate designs for the collectors/Fans of the brand (That was explained by the current manager "Mark Weber" that been behind the push of the Transformers). So all the eggs must be in the same basket for the Joes, because what matters to Hasbro is the success of the global public instead of just looking for a small sector of fans.
OB
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05-02-2016, 11:10 PM | #46 |
Crimson Guard
Join Date: May 2015
Location: Deerfield Beach, FL.
Posts: 3,792
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Quote:
Agreed, Classics TFs are great but the line had to go through several years of reboots and reimaginings as well as successful blockbuster movies for fans to get what we are getting now - classics, Masterpiece, Combiner Wars, Titans Return, etc. Assuming GIJoe gets successfully rebooted as part of Hasbro's cinematic universe, we may not recognize it. Does a successful reboot still include characters like Duke, Cobra Commander, Snake Eyes and all the others or is the slate wiped clean for a complete do-over? Personally, I don't know.
OB I think so just like we saw with Transformers that they kept the core characters in their new rendition of the brand.
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System Engineer: CISCO CCNP Data Center, CCENT, CCNA Routing & Switching, CCNA Security, CCNA Voice, CCNA Wireless, CCNA Data Center and CCDA Certified. CompTIA Network+ and A+ Certified. God be with you mother, I love you. What we think, we become. Buddha. |
05-03-2016, 10:41 AM | #47 |
Bill Cosplay
Join Date: Feb 2014
Location: Staying clear of knee-jerk nerds.
Posts: 5,914
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As mentioned in the article, Hasbro has become adept at leveraging its brands. Generally speaking, there's an argument to be made that it's the characters that make pop-culture brands valuable. Hard to say with absolute certainty whether that's true or not in Hasbro's case. G.I. Joe, MASK and even T-formers ain't Marvel, where the characters are everything. Matter of fact, the existing characters probably become less and less important as you move down the ziggurat. Optimus and crew are all important in T-Formers now (thanks to the hit movies), but much less so by the time you reach MASK and Visionaries. This is due to each brand's varying level of exposure in the pop-cultural zeitgeist. I'd wager that they could reboot G.I. Joe without the characters we know and the vast majority of the public-at-large wouldn't know or care. Having said that, I don't see how a total reboot that includes scrapping established characters makes any sense. Why would anyone spend the energy, time and money of creating all new characters when cool, ready-made characters like Snake Eyes and crew are already there?
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05-03-2016, 01:48 PM | #48 |
Cobra Viper
Join Date: Jul 2009
Location: RI
Posts: 485
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I have to agree that we are NOT likely to see a dedicated "classics" line hearkening directly to the classic 1980s designs. Unlike Transformers, the fan base is primarily in North America, with an handful of folks in Canada, the UK and a few other countries. Compared to Transformers and Star Wars, we don't have nearly the same scale of international collectors base. Add to that the fact that the original designs don't always age gracefully. I think that if the films create some buzz, we might be able to expect a continuation of the "easter egg" approach where we'll see some slightly updated concept case sculpts of particular figures, or possible some fun new interpretations ( I for one would LOVE to see some entirely new BAT designs) but a whole wave of original styled figures? We've already had that over the past ten years, for better or worse, and the market has sadly not rewarded Hasbro for that choice.
Quote:
Well, yes and no...I mean, there are at least two ways of looking at it:
-On one hand, if the new G.I. Joe is a sales success, there really isn't a compelling reason to release a "classics" line because, well, the new shit's selling. -On the other, there's no guarantee the new line will sell in general, or that collectors will be interested in it, so keeping a "classics" line around guarantees at least some sales to us old farts. It all comes down to whether or not we bring in enough money to justify catering to us in even a half-assed way. Indications are that what we bring to the coffers essentially amounts to chump change...yet Hasbro keeps on trying to keep us as customers as well as they are able from an ROI standpoint. I will add that I don't see a "classics" line as likely. Apparently there was only one retailer (three if you count online vendors) interested in G.I. Joe as it was and that retailer is no longer interested. If it were my decision, from a purely business perspective, I'd shelve G.I. Joe that was and move in a different direction. The nostalgia-fiend in me would probably push for a collector's line of some sort though...most likely after a hiatus to see if existing modern-era Joes increase in value on the secondary market. It's hard to gauge actual demand right now.
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05-03-2016, 02:44 PM | #49 |
Crimson Guard
Join Date: May 2015
Location: Deerfield Beach, FL.
Posts: 3,792
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Quote:
As mentioned in the article, Hasbro has become adept at leveraging its brands. Generally speaking, there's an argument to be made that it's the characters that make pop-culture brands valuable. Hard to say with absolute certainty whether that's true or not in Hasbro's case. G.I. Joe, MASK and even T-formers ain't Marvel, where the characters are everything. Matter of fact, the existing characters probably become less and less important as you move down the ziggurat. Optimus and crew are all important in T-Formers now (thanks to the hit movies), but much less so by the time you reach MASK and Visionaries. This is due to each brand's varying level of exposure in the pop-cultural zeitgeist. I'd wager that they could reboot G.I. Joe without the characters we know and the vast majority of the public-at-large wouldn't know or care. Having said that, I don't see how a total reboot that includes scrapping established characters makes any sense. Why would anyone spend the energy, time and money of creating all new characters when cool, ready-made characters like Snake Eyes and crew are already there?
__________________
System Engineer: CISCO CCNP Data Center, CCENT, CCNA Routing & Switching, CCNA Security, CCNA Voice, CCNA Wireless, CCNA Data Center and CCDA Certified. CompTIA Network+ and A+ Certified. God be with you mother, I love you. What we think, we become. Buddha. |
05-03-2016, 03:01 PM | #50 |
Crimson Guard
Join Date: May 2015
Location: Deerfield Beach, FL.
Posts: 3,792
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I see coming Hasbro making a replica of what they did with Transformers in 2014:
This was lead by Mark Weber at the time. Everyone loves the brand. Looking to appeal to every age group: Pre-school Boy Fan (Adult) dedicated collectors The Generations line will not go away because of movie. Previously they made one product for two customers. Now appropriate products for each target group. They have tried to make TFs more intuitive with less steps. If the kids can not transform, they won't buy again. Collectors figures with the Generations line for dedicated fans. Much beyond the toys, apparel, entertainment, books, apps, comics, games.
__________________
System Engineer: CISCO CCNP Data Center, CCENT, CCNA Routing & Switching, CCNA Security, CCNA Voice, CCNA Wireless, CCNA Data Center and CCDA Certified. CompTIA Network+ and A+ Certified. God be with you mother, I love you. What we think, we become. Buddha. |
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