| Hasbro signs apparel licensing deal with Steve & Barry's
Toy maker Hasbro has signed a licensing deal to launch an apparel range in Steve & Barry’s stores throughout the US.
Hasbro’s licensing team HPG said it was the biggest line-up it had granted to any single licensee in the apparel category.
"We’re delighted to be working with Steve & Barry’s to extend Hasbro brands in cool and trend-right ways within the ever changing apparel category," said Jane Ritson-Parsons, president of HPG.
"They are revolutionising the way people shop for clothing and we wanted Hasbro brands to be a part of that phenomenon. Steve & Barry’s current and growing retail presence, combined with their original in-store merchandising and cross-promotional strategies, will put our properties front-and-centre among consumers of all ages".
The agreement covers 12 of Hasbro’s brands, including Mr Potato Head, Tonka, My Little Pony, GI Joe, Transformers and Monopoly.
The clothing range will go on sale in Steve & Barry's stores in spring and autumn. It will feature items such as T-shirts, hooded sweatshirts, casual bottoms and outerwear
Source Yahoo News | 
