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08-19-2009, 12:29 PM | #111 |
Iron Grenadier
Join Date: Dec 2008
Location: UK
Posts: 665
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The problem I have with the advertising budget is this - suppose that the production budget of $175m was bolstered by ad budget of $150 - that's $325m.
OK, so they need to make that back and then some. Assuming that 50% of the BO takings goes to the studio, that means it's have to bring in $650m in BO and additional revenue. It's a fairly simple equation, and altering the percentage of revenue doesn't vastly reduce the requirement to make money. There's two options: 1. Paramount thought GI Joe would take in $600+ at the Box Office - Unlikely 2. The stated budgets are estimated too high. There's a reasonable amount of evidence to support the budget for the film at about $170m. For a company to plough money into a film that requires $600m back at the BO based on an poorly familiar brand that is untested is just madness. The prod budget figures are surely unreliable, or someone screwed up majorly at the budgeting dept. As for the toys - looks like they are selling well enough. RoC may make Paramount a loss, but Hasbro are doing fine. I think the RoC inspired lines will be around irrespective of the films success, though we may get more generic likenesses down the line. By the way, for the record, if you look at the tracking for similar movies on BOM, it'll probably end up ranked 2nd or 3rd in that list of movies domestically. In short I'd expect $145-$150 domestically, and probably the same or just less in foreign markets A reasonable expected international BO would be $285-$295. This would cover a budget of around $160-$180 depending on studio cut. So if that number for advertising is correct they'll be out of pocket by $150m... Last edited by babyjelly; 08-19-2009 at 12:38 PM.. |
08-19-2009, 12:36 PM | #112 |
Banned
Join Date: Sep 2007
Location: Monrovia, CA
Posts: 12,065
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Quote:
I did indeed say that...what's your point? I never said the film HAD gone bust, as you alluded to. I said I'm happy to see it go bust, but I didn't say that it had yet. I'll go slow for you... My point is that the film is nowehere near a success yet, and has not made back it's full budget. Far from it still. And with it losing ground at such a fast rate, all signs point to it not being the blockbuster they hoped for.
but all signs point to a movie that is on pace to make back its entire budget, and probably a little more. that hardly qualifies it as a bust. any movie that makes $300 million plus at the end of the day, like ROC is on pace to do, reveals a good amount of audience interest. the problem is that they spent too much money on it, so while it was a bad business decision, ROC is also a small hit with audiences. |
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08-19-2009, 12:47 PM | #113 |
Crimson Guard
Join Date: Jul 2008
Location: Jacksonville
Posts: 1,337
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Quote:
I'm not sure what kind of success Paramount expected it to be -- they clearly had no idea what to do with the movie from the get go, so they just threw money at it.
but all signs point to a movie that is on pace to make back its entire budget, and probably a little more. that hardly qualifies it as a bust. any movie that makes $300 million plus at the end of the day, like ROC is on pace to do, reveals a good amount of audience interest. the problem is that they spent too much money on it, so while it was a bad business decision, ROC is also a small hit with audiences. |
08-19-2009, 12:54 PM | #114 |
Cobra Soldier
Join Date: Sep 2006
Posts: 29
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Quote:
Too many. It almost makes one wonder if we should hire Bob Barker to start a spay and neutering program to help control the trekkie population.
Very true. The way I see it, if Indiana Jones and the Crystal Skull, which lots of folks said was terrible, could earn over 800 million since release then I don't see why GI Joe would have a problem earning at least half of that. G.I.Joe's 11 day take ? 101 million. Star Trek's first 11 days (with much stiffer competition than Joe has had)? 152 million. Man, that felt good. And again, it must really suck to be wrong. Thanks for playing Jax! Sallah |
08-19-2009, 12:57 PM | #115 |
an obedient lacky...
Join Date: Apr 2009
Location: indianapolis
Posts: 339
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Quote:
You didn't answer my question. What was the point of this thread if not to start a flame war? Don't hide behind "MY post, MY opinion." Certainly everyone is entitled to their opinion, this thread was not to offer up an opinion, rather to incite others. You started this thread and wanted this reaction. You knew exactly what you were doing.
if someone starts a thread that offers a differing opinion...it doesn't make them a "flame" starter...or a "hater"... if someone starts a thread saying how great the film is...don't act suprised if someone says...i disagree... it's opinion...we all have them...
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08-19-2009, 12:58 PM | #116 |
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More important than the number of tickets it sells is the number of toys it sells.
At the end of the day, I think it's safe to say, we ALL want GI joe to be around in one form or another for as long as possible. |
08-19-2009, 12:58 PM | #117 |
#voteblackjack
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Location: Northwood, NH
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Star Trek Fans outnumber Joe Fans by a large number, large enough to be the difference
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08-19-2009, 01:01 PM | #118 |
#voteblackjack
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the tread was started...assuming the worse of people can go both ways for people who think positively about the film and so called "haters"...if someone thinks roc is crap...it's their right to have an opinion...there have been infinitely more threads started talking about the success of the movie...we can argue until the cows come home about the "success" or "failure" of the movie...for every theory or stat...one can always find a stat stating different...opinion is relative...i've stated before that i LOVE hudson hawk...and it is widely viewed as a box office failure despite making its money back plus some...in my blind bruce willis homerism...i choose to call it a " under appreciated cult classic"...
if someone starts a thread that offers a differing opinion...it doesn't make them a "flame" starter...or a "hater"... if someone starts a thread saying how great the film is...don't act suprised if someone says...i disagree... it's opinion...we all have them... The tone of the post makes all the difference. It's not the opinion offered, it's all about how it's offered. This thread was completely intended to be flaming.
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08-19-2009, 01:01 PM | #119 |
Cobra Soldier
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Posts: 29
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Sallah Last edited by sallah; 08-19-2009 at 01:05 PM.. |
08-19-2009, 01:04 PM | #120 |
Iron Grenadier
Join Date: Dec 2008
Location: UK
Posts: 665
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Hey, I remember you! The guy that claimed Star Trek was doing poorly when it first came out and that "the Trekkies couldn't keep that movie afloat" and all that. Well, how did those words end up tasting? Star Trek just kept on chugging along, returning to the number one spot multiple times in it's first 3 weeks of release. Total domestic take alone has been $255 million as of now.
G.I.Joe's 11 day take ? 101 million. Star Trek's first 11 days (with much stiffer competition than Joe has had)? 152 million. Man, that felt good. And again, it must really suck to be wrong. Thanks for playing Jax! Sallah Echoing Gunslinger - the film HAS an audience - a projected (almost) $300m does show a good audience for a film. The toys seem to be selling well, and Hasbro won't make a loss from the film it appears. So the new direction of the toys will not change in the next year or so, maybe more. The problem isn't the lack of audience, it's that the studio invested too much money and overestimated the popularity of GI Joe brand. It was big in the 80s, it could have been big now. Hasbro have come out on the winning side by the looks of things, but not so much the studio. I'd love to be a fly on the wall in the Paramount office where the decision on the future of the series will be made. If the figures we've been told, budget wise, are tru, there'll be red faces! |
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