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08-18-2009, 10:03 AM | #201 |
Warrior Of Bad Taste
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I think what he is saying is Hasbro has no vested interest in the movie other than whether it propels toy sales. they aren't getting a cut of the movie if it makes a ton or losing money if it doesn't. their interest is strictly toy sales. the movie could lose money and toy sales still do fine for Hasbro.
Look at George Lucas, he has made WAY more profit off of toys, plates, blankets, yoda bubble bath etc. than he ever has or ever will off of the movies themselves. Why do you think its so overproduced as a brand? In the end what is happening with this film, while still not all said and done, is that it is definitely underperforming, which when looking at the marketing of this film compared to either of the transformers films, kinda seems like they were expecting that. The bottom line in this kind of high risk industry is that if it doesn't make a profit odds are it's done as a series, unless it goes direct to DVD and has a very tiny budget.
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08-18-2009, 10:10 AM | #202 |
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I don't think Hasbro had much say. they dictated what characters would be in it and had to approve of the story, but that is it. |
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08-18-2009, 10:14 AM | #203 |
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Damn, that's a steal for Hasbro. Free marketing--what else could they want?
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08-18-2009, 10:15 AM | #204 |
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there was an article online when the deal was signed, and I'll try and find it, that said Hasbro got no cut of the movie and it was all Paramount. at the time, the article took the position that the movie could make more money than the toys and it was a questionable decision on Hasbro's part. What I took from it is Paramount said "we'll spend $175 million on the movie, it is our baby, and you guys can make the toys whose sales will be propelled by having a movie to back it up." ultimately, this was the biggest marketing program for G.I. Joe ever, and Hasbro got it for free.
I don't think Hasbro had much say. they dictated what characters would be in it and had to approve of the story, but that is it.
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08-18-2009, 10:18 AM | #205 |
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Doesn't this mean that if Paramount had invested more time into creating a better script/story to grab a wider audience's attention and attract better actors, they could have guaranteed higher profits for themselves? But it seems as if they had faith in the brand alone, relying on the character names and some parts of the Joe mythos.
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08-18-2009, 10:23 AM | #206 |
Crimson Nerd
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Doesn't this mean that if Paramount had invested more time into creating a better script/story to grab a wider audience's attention and attract better actors, they could have guaranteed higher profits for themselves? But it seems as if they had faith in the brand alone and the character names and parts of the Joe mythos.
G.I. Joe also didn't exactly have a high chance of attracting "better actors" regardless of the script. Dennis Quaid and "rising star" Joseph Gordon-Levitt were about the best they could've hoped for. Remember: Shia Lebouf and Megan Fox weren't exactly household names prior to Transformers 1. Also the things you mention would in no way have "guaranteed" higher profits for Paramount. If people simply aren't interested in G.I. Joe, they're not going to see G.I. Joe, and that about sums it up. We can throw "what ifs" at each other until we're blue in the face, but there's really know way of knowing how it would have turned out. Just like the hypothetical discussions of "Well if it were more faithful to the old ARAH it would do/have done better" we were having before the movie came out. Still, the movie attracted a pretty wide audience. $100 million in two weeks is quite a few tickets sold. It just didn't attract a ginormously huge audience like some "event" pictures do. That was the major failing of the marketing for this film. It simply didn't give off a "must see" vibe...though truth be told that's hard to do for things that aren't either sequels or exceptionally well-received/well-reviewed (like Star Trek earlier this year). I suspect the movie will do very well on DVD. Last edited by Jmacq1; 08-18-2009 at 10:31 AM.. |
08-18-2009, 02:19 PM | #207 |
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Quote:
there was an article online when the deal was signed, and I'll try and find it, that said Hasbro got no cut of the movie and it was all Paramount. at the time, the article took the position that the movie could make more money than the toys and it was a questionable decision on Hasbro's part. What I took from it is Paramount said "we'll spend $175 million on the movie, it is our baby, and you guys can make the toys whose sales will be propelled by having a movie to back it up." ultimately, this was the biggest marketing program for G.I. Joe ever, and Hasbro got it for free.
I don't think Hasbro had much say. they dictated what characters would be in it and had to approve of the story, but that is it. |
08-18-2009, 02:49 PM | #208 |
Lexi Belle fan
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Quote:
Doesn't this mean that if Paramount had invested more time into creating a better script/story to grab a wider audience's attention and attract better actors, they could have guaranteed higher profits for themselves? But it seems as if they had faith in the brand alone, relying on the character names and some parts of the Joe mythos.
it's always a gamble. a crappy movie will do good and generate cash. while some a good movie and don't even generate enough money to cover for production overhead. i guess they always bank on the fanbase.
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08-18-2009, 03:02 PM | #209 |
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The film sucked, but it's going to make a profit. I mean merchandising rights, all that crap plays into a studio's success or failure on a movie. And while the actual material was dim witted for this film, I'm sure it will make CAKE with all the merchandising rights it pushed, and the ever famous toys, etc.
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08-18-2009, 03:35 PM | #210 |
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Hasbro transforms to attract movie money: G.I. Joe film, 'Transformers' TV show, sequel coming
PROVIDENCE, R.I. (AP) - Like one of its own Transformer robots, Hasbro Inc. has spent the last few years trying to change itself from simply a toy company to a business that creates the ideas behind movies, TV shows and electronic games. When the Pawtucket, R.I.-based company reports its third quarter earnings Monday, investors hope to see the early payoff from the strategy. Analysts surveyed by Thomson Financial expect net income to rise nearly 18 percent from this time last year, to $117.5 million, and earnings of 71 cents per share. Part of what's driving those expectations is the two-decade old Transformers toy line. 'Transformers' the movie was released in the United States on July 3, just after the quarter began, and has helped make Transformers products among the most sought-after toys for the upcoming holiday season. The movie was the first step in what Hasbro hopes to be a long and fruitful relationship with Hollywood: Hasbro supplies the characters and story lines from its toys - household names such as G.I. Joe and Monopoly. Hollywood turns the ideas into big-budget movies or successful TV shows. Then Hasbro reaps the benefits. A Transformers animated TV show is coming in the spring and Hasbro is also planning a Transformers sequel, a G.I. Joe movie and at least one TV game show. Hasbro, the world's second largest toy maker behind Mattel Inc., has made movie-related toys for years, but it didn't own some of the most popular brands, such as Spider-Man, and had to pay royalties. A few years ago, it struggled with an overreliance on fads, including Furby, and movie-related toys and was forced to cut hundreds of jobs as it lost $144 million. These days, the company's strategy is to look at the time-tested brands it already owns - Trivial Pursuit, Battleship, Littlest Pet Shop and Mr. Potato Head, for example - and turn those into new products like movies, TV shows, games or online experiences, said Brian Goldner, Hasbro's chief operating officer. ''Our goal is to create that immersive experience that allows consumers to enjoy our brand anywhere - in any format they want - when they want,'' Goldner said. Hasbro has had several good quarters and investors responded by driving Hasbro's share price up 56 percent in the last two years, from about $19 per share in mid-October 2005, to a close of $29.25 Thursday. Still, in a note to investors earlier this month, Gerrick L. Johnson of BMO Capital Markets Corp., cautioned that the entire toy industry could see fallout from a slowing economy and concerns about toy safety. While Hasbro hasn't been involved in the most high-profile toy recalls this year for lead paint, Johnson wrote that sluggish sales could cause retailers to put off buying any more toys in the quarter. In a separate note, he said he expects Transformers sales could drop off next year due to the lack of a new movie in 2008. The Transformers movie has made about $700 million worldwide since it was released this summer and about $316 million domestically. Hasbro does not share significantly in the box office - something Goldner says it agreed to forego because it didn't invest in the movie's production cost. But it shares in the success in other ways. It made money by licensing about 230 Transformers products, including cell phone games, video games, even a jacket that transforms to a backpack and a pillow and sells for about $500. Goldner wouldn't comment specifically on sales of Transformers toys ahead of the earnings report. But Jim Silver, editor-in-chief of the trade magazine Toy Wishes, said retailers tell him Transformers sell out as soon as they're put on the shelf. ''These toys, the way they transform and the things that they do, they're really fun,'' Silver said. ''It's the hottest thing in the boys' category.'' A new Transformers animated series is scheduled for TV this spring, the Transformers movie DVD hit stores this week, and Hasbro is again working with DreamWorks-Paramount on a sequel, tentatively scheduled to be released in June 2009, Goldner said. Also in development for a tentative 2009 release is a G.I. Joe movie, based on the 1980s comic books and animation series and pitting the G.I. Joe team against the evil forces of Cobra, Goldner said. Stephen Sommers, of ''The Mummy'' movies, signed up to direct, along with Stuart Beattie, who wrote the first ''Pirates of the Caribbean'' movie. As with the Transformers movies, Hasbro would not share significantly in the box office, Goldner said. The company said it will make new toys based on the G.I. Joe movie, but would not give details. Silver said he was excited to see how Hasbro updates the toy line. ''I'm sure G.I. Joe's going to have a lot of cool accessories,'' he said. Sean McGowan, an analyst with Wedbush Morgan Securities, said Hasbro is right to avoid the risk of a box office bomb but should be sharing more directly in the success of a movie based on its properties. He said Hasbro has the right idea in an agreement reached this year with Electronic Arts Inc. The Redwood City, Calif.-based video game maker now has the right to make Hasbro games for PCs, video game consoles and cell phones. The licensing deal keeps Hasbro from having to get into the video games business itself, and also allows it to do what it does best - make traditional games and toys based on EA's existing video games. ''I don't want to see them get into the business of producing TV shows,'' McGowan said. ''But if they're able to work with the producers to use the intellectual property they have, they should do that.'' |
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