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08-04-2009, 04:00 PM | #1 |
Cobra Viper
Join Date: Apr 2008
Location: Parts unknown
Posts: 185
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A news item I recieved off of MSNBC...
http://www.msnbc.msn.com/id/32282929...inment-movies/ No go: Paramount won't show critics ‘G.I. Joe’ Select few bloggers and writers have given it mostly positive reviews. It's the biggest movie of the summer that practically no one has seen. "G.I. Joe: The Rise of Cobra" opens Friday, but Paramount Pictures isn't screening the blockbuster for critics beforehand. "G.I. Joe: The Rise of Cobra" opens Friday, but Paramount Pictures isn't screening the blockbuster for critics beforehand. Only a select few writers from blogs and movie Web sites have seen it for review — such as Harry Knowles, the self-professed "Head Geek" from Ain't It Cool News — and their opinions have been mostly positive. Instead, the studio says it's intentionally aiming the movie at the heartland, at cities and audiences outside the entertainment vortexes of New York and Los Angeles. Paramount held a screening Friday for 1,000 military service members and their families at Andrews Air Force Base; it's also focusing marketing efforts in places like Kansas City, Charlotte, N.C., and Columbus, Ohio. While appealing to a sense of patriotism nationwide, the plan also is inspired by the disparity that existed between the critical trashing "Transformers: Rise of the Fallen" received and the massive crowds it drew at the box office. "`G.I. Joe' is a big, fun, summer event movie — one that we've seen audiences enjoy everywhere from Andrews Air Force Base in Maryland to Phoenix, Ariz.," said Rob Moore, vice chairman of Paramount Pictures. "After the chasm we experienced with `Transformers 2' between the response of audiences and critics, we chose to forgo opening-day print and broadcast reviews as a strategy to promote `G.I. Joe.' We want audiences to define this film." With a reported production budget of $175 million and a cast that includes Dennis Quaid, Channing Tatum, Sienna Miller, Marlon Wayans and Joseph Gordon-Levitt, "G.I. Joe" follows the adventures of an elite team using high-tech spy and military equipment to take down a corrupt arms dealer. It comes from director Stephen Sommers, whose previous films include "The Mummy" and "Van Helsing." Can it match ‘Transformers’? Long before anyone saw the completed product, though, "G.I. Joe" drew mixed buzz at best for its trailer, which premiered during the Super Bowl. Now it's the final action picture of the summer — and it has a lot in common with the highest-grossing film so far this year, the "Transformers" sequel. Both are effects-laden spectacles based on Hasbro toys and both are Paramount releases from producer Lorenzo di Bonaventura. "Transformers" has gone on to gross more than $388 million in the United States alone since its opening six weeks ago, despite receiving just 20 percent positive reviews on the Web site Rotten Tomatoes, a critical aggregator. The withholding of "G.I. Joe" from mainstream critics suggests that the studios believe they can succeed at the box office without them. It's a tactic normally reserved for horror movies or other genre pictures with built-in fans who don't necessarily care about reviews — ones based on video games, for example — not summer blockbusters. Still, "G.I. Joe" has been tracking well because it represents the last big bang of the season, said Paul Dergarabedian, box-office analyst for Hollywood.com. "They don't need (to screen) it and there's no upside to negative reviews. The film is going to open well no matter what," Dergarabedian said. "They're being very strategic in who they show the movie to. If they can win over their core audience from these reviews, that's good for the movie." Devin Faraci from the film Web site CHUD.com is one of the few writers who have seen it for review purposes, and not just for junket interviews. He's among the critics who've contributed to the movie's 88-percent positive rating as tabulated by Rotten Tomatoes, saying: "If I was 10 years old, `G.I. Joe' would be one of the best movies I had ever seen." Faraci said he was in Toronto recently when he received a phone call at 8:30 a.m. Los Angeles time, asking if he could come to the Paramount lot that day for a "G.I. Joe" screening. He flew back, got off the plane and headed right over. "It's silly. It's a film that plays on its own terms," he said. "I don't think reviews will kill it but I think it'll get a more positive response than they expect. It's a big, silly, pulpy, cartoony action film and it makes no apologies for being that way." I'm not sure how to take this news. When a movie company doesn't want critics to review it? It's usually, but not always, because they fear bad reviews, poor initial word of mouth, and they know the movie is rubbish. Indiana Jones and The Last Crusade, Dragonball Evolution, Street Fighter: The Legend of Chun-Li, both Alien vs. Predator movies, The Avengers, Date Movie, Epic Movie, Disaster Movie, Meet The Spartans, Snakes On A Plane, Eragon, Aeon Flux, and none of the Uwe Boll films were never screened for critics and we all know how they turned out. It does sort of, kind of lend credence to the theory as well that the positive reviews may have indeed been plants. Otherwise? Why the blackout? Can't be to keep the plot twists a secret like in 'Psycho' seeing how anyone who can read and cares to find out already knows how it ends. Not hating - just reporting the facts. Last edited by J4Joker; 08-04-2009 at 04:03 PM.. |
08-04-2009, 04:07 PM | #2 |
Banned
Join Date: Mar 2008
Location: Flint, MI
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it's funny they mentioned rottentomatoes when discussing Transformers. I checked lastnight and it had a 88% positive for GI Joe which tells me it's probably fixed. The only negative review came from someone that actually had a pic.
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08-04-2009, 04:18 PM | #3 |
Banned
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Well, Friday we will find out if the Movie Sucks or Not.
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08-04-2009, 04:25 PM | #4 |
Crimson Guard
Join Date: Mar 2009
Location: Iron Station, NC 28080
Posts: 2,083
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I'm going into GI Joe with hopes and fears. I'm going to keep an open mind and hope it works out decently. I doubt this is Oscar material and thus not putting it early in front of critics to help push Oscar buzz toward nomination time (the way some films do) doesn't matter to me.
I wouldn't care what most critics have to say about it anyway. I like what I like. So what? I did discuss this film in a paper for a film class last week as an example of...well never mind. The professor agreed so that was all that mattered. |
08-04-2009, 04:38 PM | #5 |
Cobra Soldier
Join Date: Aug 2008
Location: mississippi
Posts: 26
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Can't really blame them for not showing ROC to the critics.It just doesnt look like a movie that critics would like.I mean it's not going to be in the best picture catagory at the golden globes or some other meaningless awards show.
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08-04-2009, 04:41 PM | #6 |
JOES BEFORE HOES
Join Date: Oct 2007
Location: Westland, MI
Posts: 5,939
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critics almost always hate anything anyhow...and usually i disagree with them...if they like it (English Patient, gag me) i hate it...if they hate it (Ace Ventura, yippie!) i love it...i mean, who really cares what professional critics say anyhow?
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08-04-2009, 04:42 PM | #7 |
Cobra Soldier
Join Date: Aug 2008
Location: mississippi
Posts: 26
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Did this article really just say that Indy 3 sucked?
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08-04-2009, 04:43 PM | #8 |
Say what?
Join Date: Dec 2002
Location: Gainesville, Florida
Posts: 577
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Why show it to the critics at all? Revenge of the Fallen was shown to critics and look how that turned out. Movie Goers: 1, Critics: 0. If a critic wants to help out GI Joe, they can buy a ticket.
Quote:
Originally Posted by hard master
Did this article really just say that Indy 3 sucked?
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Last edited by 03Mach1; 08-04-2009 at 04:46 PM.. |
08-04-2009, 04:50 PM | #9 |
Cobra Soldier
Join Date: Aug 2008
Location: mississippi
Posts: 26
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Indy 3 was a great movie! Harrison Ford at his best.And don't get me started on how great Sean Connery was!
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08-04-2009, 04:53 PM | #10 |
Roboskull Pilot
Join Date: Feb 2008
Location: North West England
Posts: 5,181
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Oh lordy, won't this thread just be a magnet to 'certain people'....
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