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06-18-2017, 08:12 PM | #11 |
Crimson Guard
Join Date: Jan 2011
Location: Brazil,Rio de janeiro
Posts: 3,002
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I don't expect a huge succes but, at least a better Joe movie than last two. I hope they hire this time a better director too.
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06-18-2017, 09:20 PM | #12 |
Cobra Soldier
Join Date: Jun 2017
Location: Mos Eisley
Posts: 7
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sevenlima: I hope so! Personally I liked of elements of Retaliation, (character choice, the Duke and Roadblock, Lady Jaye / Flint interaction, but then that could simply be because The Rise of Cobra set the bar pretty low. I would have liked to have been a fly on the wall when the Paramount team told the Hasbro team that they intended to kill off almost the entire team...
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06-18-2017, 09:24 PM | #13 |
Crimson Guard
Join Date: Jan 2011
Location: Brazil,Rio de janeiro
Posts: 3,002
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Quote:
sevenlima: I hope so! Personally I liked of elements of Retaliation, (character choice, the Duke and Roadblock, Lady Jaye / Flint interaction, but then that could simply be because The Rise of Cobra set the bar pretty low. I would have liked to have been a fly on the wall when the Paramount team told the Hasbro team that they intended to kill off almost the entire team...
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06-18-2017, 09:38 PM | #14 |
That's lo!
Join Date: Nov 2007
Location: Wa.
Posts: 31,050
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Maybe the Hasbro shared Universe will help make a solo Joe movie possible again- Maybe kids will see the movie and love the Joe characters so much they all start sounding off about how cool a solo movie about those guys would be- Then Joe is back in the spotlight. Who knows... But I do know we're starting to move past the idea of "Adults who grew up with G.I.Joe taking their kids to see the movie and not recognizing anything about them" As a first generation Joe fan I'm 40+ years old with a kid bound for college- not a kid I can share a Joe movie with and get him hooked on the toys... I imagine a lot of adults with young kids in the next few years (of age for a big summer action movie and good Action Figure age) probably don't even have a connection to Joe because it was 'before their time' So this Shared Universe of crazy characters from old toy lines will just have to stand on it's own two feet rather than rely on nostalgia and a "vintage" fanbase that has young children... I just don't think "old" Joe fans are really going to have much to do with it's success or failure anymore just because it's not the G.I.Joe we grew-up with.
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06-18-2017, 09:40 PM | #15 |
Iron Grenadier
Join Date: Feb 2010
Location: chicago
Posts: 680
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Relying on films to save or rejuvenate a franchise is dicey. Take Tmnt for example. Retail toys and a long running cartoon series couldn't save the Hollywood execs from green lighting a 3rd film to complete the trilogy. The irony is part one was a critical failure but a box office success. Part 2 was a critical success and a box office failure.
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06-18-2017, 10:00 PM | #16 |
I LIVE!
Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
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Quote:
the G.I. Joe film does not seem to be making any attempt to sell those toys (if they should ever get created). And what will Hasbro do in the meantime? Make no G.I. Joe toys at all. Because the new toys cannot possibly compete with the toys of the previous 35 years, they will make no toys at all. Unwise.
Rather, it will be an attempt to fill seats at movie theaters. The targeted age group for those seats are not going to be shopping the aisles for toys. Will their children see the film and want toys? Maybe. Hopefully. Just because the last films didn't do that, doesn't necessarily mean that there isn't merit in using a film as a launching platform or to raise awareness of a brand. I was asking for Batman merchandise in 1989 before even seeing the film due to the saturation of marketing kindling my interest in the character and film. And given recent trends, retailers have become VERY picky on what they opt to carry, so a film release can help push retail support a cartoon, in and of itself, might not be able to do. Also consider that just because Hasbro makes a film about a franchise...it doesn't guarantee that it'll get a massive toy line. Depending on factors, Hasbro may only throw their support behind HALF the Marvel slate for a year, opting to cover the other with Marvel Legends (which more squarely targets the older audience) Quote:
Remember how many of Paramount’s G.I. Joe: The Rise of Cobra audience asked for a follow up film to learn if Cobra Commander (Rex) and his sister (Baroness) resolve their issues with Duke, their closest friend? Almost none? Why not?
Because they alienated their adult audience… In the next film, G.I. Joe: Retaliation, they tried to achieve a greater success by drawing on more nostalgic memories than did the first film with a lower budget and a higher reception at the box office. Quote:
So did they attempt to sell more toys in the Retaliation line than they did the Rise of Cobra line? No.
Because toys sales were not deemed as important as ticket sales were. Quote:
They will alienate their adult audience, like Universal Pictures did in 2015 with the film Jem and the Holograms, which ultimately grossed only $2.3 million worldwide on a $5 million budget.
Quote:
So if the next G.I. Joe film (the foundation that ties together the new Hasbro cinematic universe) utterly fails like the Jem film did, how can anybody at Hasbro expect to introduce children to a new line of G.I. Joe toys?
The big assumption here is that the "movie route" is the be all for what Hasbro COULD do. That ignores how My Little Pony is on its SEVENTH season, right as a major film release is on tap for this fall. It exceeded Transformers success as a cartoon on a channel many don't even get (Discovery Family (formerly The Hub)). With Micronauts seemingly on tap for the next year or so (despite initially being revealed years ago as a spin off from Transformers), it's entirely possible that Hasbro might delay this big live action project (especially in light of lackluster results for other recent "expanded universe" projects) and focus on building the brand(s) with animated series or specials. We'll find out in a couple years.
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06-18-2017, 10:02 PM | #17 |
Crimson Guard
Join Date: Jan 2011
Location: Brazil,Rio de janeiro
Posts: 3,002
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Quote:
Maybe the Hasbro shared Universe will help make a solo Joe movie possible again- Maybe kids will see the movie and love the Joe characters so much they all start sounding off about how cool a solo movie about those guys would be- Then Joe is back in the spotlight. Who knows... But I do know we're starting to move past the idea of "Adults who grew up with G.I.Joe taking their kids to see the movie and not recognizing anything about them" As a first generation Joe fan I'm 40+ years old with a kid bound for college- not a kid I can share a Joe movie with and get him hooked on the toys... I imagine a lot of adults with young kids in the next few years (of age for a big summer action movie and good Action Figure age) probably don't even have a connection to Joe because it was 'before their time' So this Shared Universe of crazy characters from old toy lines will just have to stand on it's own two feet rather than rely on nostalgia and a "vintage" fanbase that has young children... I just don't think "old" Joe fans are really going to have much to do with it's success or failure anymore just because it's not the G.I.Joe we grew-up with.
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06-18-2017, 10:41 PM | #18 |
Cobra Soldier
Join Date: Jun 2017
Location: Mos Eisley
Posts: 7
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Quote:
Maybe the Hasbro shared Universe will help make a solo Joe movie possible again- Maybe kids will see the movie and love the Joe characters so much they all start sounding off about how cool a solo movie about those guys would be- Then Joe is back in the spotlight. Who knows... But I do know we're starting to move past the idea of "Adults who grew up with G.I.Joe taking their kids to see the movie and not recognizing anything about them" As a first generation Joe fan I'm 40+ years old with a kid bound for college- not a kid I can share a Joe movie with and get him hooked on the toys... I imagine a lot of adults with young kids in the next few years (of age for a big summer action movie and good Action Figure age) probably don't even have a connection to Joe because it was 'before their time' So this Shared Universe of crazy characters from old toy lines will just have to stand on it's own two feet rather than rely on nostalgia and a "vintage" fanbase that has young children... I just don't think "old" Joe fans are really going to have much to do with it's success or failure anymore just because it's not the G.I.Joe we grew-up with.
If these films are to succeed it need one hell of a writing team to be able review the source material - and take elements of that source material and somehow make all seem like it's "meant" to go together - to do this characters will change, dynamics will change, backstory will change, not only in order to fuse these competing pantheons of characters together into one, but most importantly also make a good story out of it. On top of that how do you sell a ton of corresponding toys without distracting from that great story? That what Hasbro would understandably want to have happen lol. You need good writers who can weave that in without distracting from the tale they are weaving. The GI Joe and Transformer cartoons pulled it off - and Larry Hama is the undisputed MASTER of it! Larry Hama's writing was the reason a 'Toy Line" comic was able stay float for 155 issues ( and 29 issues of Special missions lol), far surpassing any of its peers in longevity. So if they can find a writer or team of writers who can somehow weave all of this stuff together and still spin a good yarn that resonates with the audience - then they have as good a shot as any other franchise. Everyone wants to capture the 'lighting in a bottle' that the Marvel Avengers movie franchise has been, an ultimate team of comic book superheroes. I can see how studio / toy executives can look at these brands and think ' why can't we do the same thing with these properties? Only trouble is the the screen writers for the avengers, didn't have to work very hard to find story ideas - they had decades of history to work from with these characters working together. Its tough, look at the DC universe which has just as long a history together and that franchise is struggling to repeat the Marvel success thus far. (disclosure: I haven't had time to see Wonder Woman yet) The question is how do you fuse these diverse properties together without it feeling like that episode where Scooby Doo meets the 3 stooges- or simply sticks with what's perceived as popular and becomes the Bumblebee and Snake Eyes show' - beats me? I hope they can but it's going to be tough - maybe that's why Hasbro is taking its time on developing these films? |
06-18-2017, 10:41 PM | #19 |
Hisstank.Com General
Join Date: Jun 2009
Location: Secret underground complex
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06-18-2017, 11:10 PM | #20 |
US military family
Join Date: Jan 2009
Location: Fort Campbell, Kentucky
Posts: 2,214
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Quote:
“The world has changed, and I think you’re going to see G.I. Joe changing with it. There’s going to be a much more contemporary approach to the whole franchise, and that will allow us to develop different characters.” It was Stephen Davis, the Chief Content Officer and a Hasbro Studios head, who said Hasbro “hopes to create a head snap. It’s a different kind of ‘Joe’ — one that still resonates with ‘Joe’ fans but brings in an uninitiated audience and expands the audience internationally and domestically.” To be perfectly honest with you, this “more millennial approach” hasn’t helped my optimism for the success of this film in the slightest. I’m glad it’s working for you.
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