|06-09-2009, 03:13 AM||#51|
Join Date: Nov 2008
Location: No answer
Gi joe has been a proven seller to kids. But it was never marketed properly. Maybe times have changed. But kids are still kids and they like toys and good characters they can relate to.
|06-09-2009, 07:00 AM||#52|
Join Date: Dec 2008
The G.I. Joe line lost its' heat after the holidays. Just because it sold "better than Hasbro expected" doesn't mean it was selling that well for retailers. It was a relatively low-volume line (not a ton of product produced) which means it's easily sacrificed for something that sells in higher volumes or that has a higher profit margin. Maybe Wal-Mart doesn't need to sell as many Bakugan to make a profit.
Lemme put it this way: HASBRO made millions and millions of dollars on the Indiana Jones line, because retailers ordered craploads of it. The Retailers got stuck holding the ball, though, and ended up having to clearance out large chunks of product. Hence, even though Indy made millions for Hasbro (thus the reason they can call it a "success"), the line did not continue, because retailers wouldn't support it. Same goes for Sigma 6, really.
But more importantly, the fact that there are heavy G.I. Joe 25A/ME pegwarmers in some areas already tells us that large orders of 25A/ME would NOT automatically sell. There's a limit to the demand, and while it might not be getting reached in every single area, it's definitely getting exceeded in others.
G.I. Joe hasn't been a very strongly-proven "kid's" brand since the 80's. Today's kids don't have much investment in these characters (yet), hence the reason Hasbro keeps trying to find ways to get them invested. Just tossing out a few more commercials isn't going to do it. Mass-Media tie-ins are the way that happens.
Last edited by Jmacq1; 06-09-2009 at 07:07 AM..
|06-09-2009, 07:03 AM||#53|
Join Date: Nov 2007
Times have changed, but guess what again - the US army is still in Afghanistan and Iraq, and now potentially after North Korea - now is as good a time as the 80s for marketing an army-centric toyline that has 4 decades of history behind it.
I'm not thankful that there is one Flash figure hanging on a single peg wall in my local Wal*Mart while Bakugon, Hulk, Indiana Jones (a bloody line that collapsed last year!!!), Iron-Man, and Batman are still cramming the shelves. TF2 is coming out soon and there's a butload of TF2 toys in the aisles.
Retailers take the fall always for commanding what should be supplied, but if the bloody toy company itself operates like it has no faith in a brand - how do you expect a Wal*Mart to buy-in??? I will never be convinced that Indiana Jones and those stupid ass Hulk fists are hotter items than G.I. Joe.
Indy fans already say how Indy 4 was craptacular, the toyline died, and retailers STILL haven't put it on clearance (at least in my area). Yet it takes up valuable space for other brands.
Last edited by Bandalero; 06-09-2009 at 07:05 AM..
|06-09-2009, 07:25 AM||#54|
Join Date: Dec 2008
Indy got heavily clearanced out at Wal-Marts and Targets around here. Toys R Us finally has them on clearance, as well, but generally the line is nonexistent.
BTW...the US military being in Iraq and Afghanistan is not a popular thing. That's the main reason "Army-Centric" is getting pushed aside in the Joe brand. The same way it became "Adventure Team" in the wake of the unpopular Vietnam War, and started relying more on sci-fi concepts at the tail-end of the RAH run after the Cold War ended.
The "uber-patriotism" of the post-9/11 days has long since dissipated. It's probably no surprise that the line that was in production around that time (JvC/Spy Troops/VvV "nu-sculpt" era) is thus far the longest-lasting uninterrupted (assuming you lump them all together) "revival" of the Joe line yet.
Last edited by Jmacq1; 06-09-2009 at 07:28 AM..
|Thread||Thread Starter||Forum||Replies||Last Post|
|Revoltech Super Articulated Discussion Thread||TOYARK.COM||Toys||534||04-09-2013 01:39 AM|
|Does this sound like "Phantoms" to anyone else? I'm freakin out, heheheh||Gyre-Viper||General Discussion||4||05-29-2009 12:39 AM|
|Freakin Packaging !||Soundwave Viper||G.I. Joe General Discussion||24||08-20-2008 04:28 PM|
|MOSC RAH figures, loose figures, vehicles, File Card lots + more!||flywheels||G.I. Joe on Ebay||0||07-18-2007 09:48 PM|
|What secrets lurk in the filecards?|
|New Character- BFS Zombie Hunter|
|New G.I.Joe 50th 2016 Assortment Discussion Thread|
|Custom Cover Girl|
|G.I. Joe 50th Anniversary Toys "R" Us Photo...|
|Announcing Chicken Fried Toys Dime Novel Legends...|
|The 460th Greatest G.I. Joe Character of all Time!|
|Why do the creators of GIJOEs like gingers so much?|
|DTC Barrel Roll by Oreobuilder|
|Lt. Daina by Vanishing Point|
|Horrorshow by Vanishing Point|
|Official G.I. Joe Command Team Recruiting Thread|
|Night Force Lifeline|
|Wild Weasel by Geckohun|
|Pale Peony ARAH|
|Bullet Proof by francis2064|
|tiger force flash by the odinson|
|Official Cobra Command Recruitment Thread!!!!|
|Eagle Force returns|
|Mike T's Forgotten Figures Reviews - Updated Weekly!|
|HCC788 review: 1988 Dreadnok ROAD PIG!|
|Modern Era Deep Six|
|Modern Annihilator custom by Geckohun|
|The Kohbra La Invasion episode 6: The Flight Of The...|
|Recent Off Topic Threads|
|How big is a Fisher Price figure?|
|Power Team Elite And True Heroes Discussion Thread|
|Marvel Legends Legendary Discussion Thread|
|Vitruvian H.A.C.K.S. Chop Shop (Boss Fight Studio)|
|Bbi Elite Force figures returning.|
|Recent B/S/T Threads|
|Custom NIGHT OPS SCARLETT...|
|Anyone near an Ollies to get the Crimson Strike Set|
|Roland's Buy/Sell List|
|Need to move stuff ASAP|
|Primeconvoy1's Joe's & Other Items on Ebay|
|POC Cobra Commander Test Shot w/ Hasbro Build Sheet|
|FS: 2009 Movie Cobra Commander w/ Hoses|
|Cobra Commander PaintMaster on eBay|
|Joe O-ring Parts|
|Toys for sale(some SDCC/Con exclusives)|