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02-27-2009, 01:50 PM | #1 |
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According to Meagan Colligan, VP of Marketing at Paramount:
Quote:
And then G.I. Joe is on some levels where Transformers was for the first movie. It's the launch of a brand people are very familiar with, but have certain conceptions about. Young boys to grown men have all played with G.I. Joe [?] has had a lot of iterations as a toy through the years, so the film is a fresh take on all of it. A global fighting force defending the world against evil. The film will be about getting people excited about something that doesn't have an automatic built-in audience or expectation. We'll educate people over time.
sure, we Joe collectors are a built-in audience with expectations, but she is discussing the action/adventure movie going public as a whole. we are the exception, not the rule. the entire article, which includes discussions on Transformers and Star Trek, can be read here: Q&A: Paramount Marketer Juggles G.I. Joe, J.J. Last edited by gunslingercbr; 02-27-2009 at 01:52 PM.. |
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02-27-2009, 01:54 PM | #2 |
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Location: Northwood, NH
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Quote:
The majority of people will probably recognize the name "G.I. Joe" and remember it, vaguely, as a toy and cartoon series, but the specifics they won't know, so this movie will be brand new as fas as they are concerned. Which reinforces what I've said before, this movie is not being made for us.
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02-27-2009, 03:37 PM | #3 |
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Join Date: Dec 2008
Location: Virginia
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Yep...add up all 7000 (give or take 100 or so) people registered here, have 'em go on opening night for, we'll say $11 a ticket (which I think is a generous estimate of average ticket prices), and Hasbro/Paramount gets a whopping $77,000 dollars opening weekend gross.
We're not even a blip on the radar for a $170 million dollar movie. Even the 10,500 (or so) folks at YoJoe only add up to (about) $115,000 dollars. Yeah sure, the studios want our money too, but even a boycott by every member of the Joe collector boards (which we already know won't happen) isn't going to amount to much in the way of box office losses. |
02-28-2009, 05:47 AM | #4 |
Dreadnok
Join Date: Aug 2008
Location: Texas
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i'm not surprised.....it's no stranger here that i am anti-movie after the casting of a wayans and reading the script.......
the first quote pretty much says it all in referring this to the TF movie....this is going to be a movie that is made for people that have heard of G.I.Joe at some point, the 20/30 somethings that kinda REMEMBER Joe from when they were kids (which is like 3 generations of people) and some of them remember the names of a few characters, and the preteens who are still pissed off that S6 is over. it isn't a movie for JOE fans that obsess and care over details. (Snakes is scarred, muted, and disfigured from a helicopter accident and so he wears a mask all the time.......no.....he's a french ninja who only took a vow of silence.) G.I.Joe in names only...it's the hollywood way.
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02-28-2009, 06:23 AM | #5 |
Cobra Viper
Join Date: Jul 2008
Location: Nebraska
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All the information that has stacked up over the last 3 generations about G.I. Joe is a lot of information to put on the general public in just two hours. People who post here at Hisstank have this back ground information, some more than others. As long as the movie continues with the belief that good will defeat evil, I think that the general public will remember that from their youth. Thus, making the movie a hit and with luck will give a G.I. Joe the lift that it needs to carry on for the next several generations.
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02-28-2009, 10:31 PM | #6 |
Dreadnok
Join Date: Aug 2008
Location: Texas
Posts: 394
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Quote:
All the information that has stacked up over the last 3 generations about G.I. Joe is a lot of information to put on the general public in just two hours. People who post here at Hisstank have this back ground information, some more than others. As long as the movie continues with the belief that good will defeat evil, I think that the general public will remember that from their youth. Thus, making the movie a hit and with luck will give a G.I. Joe the lift that it needs to carry on for the next several generations.
what i don't agree with is all the changes that were made to the characters to "adapt" them to the big screen and the ridiculous costume designs for some of the characters (and i can even live with power ranger suits). i don't see how any of those changes were necessary for people to relate to or enjoy the film, or its characters. back in 1980, empire came out. there was a mysterious character in that film that hardly spoke and was almost as ominous as vader. boba fett captured the imagination of countless fans for 22 years before luca$ decided he needed an "origin". to think that you couldn't have an evil dictator determined to rule the world or a silent disfigured ninja without having some asinine origins story for everyone just boggles my mind.
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02-28-2009, 10:47 PM | #7 |
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Quote:
100% what I've said since the beginning.
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02-28-2009, 10:57 PM | #8 |
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Join Date: May 2008
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That Barbie Peek a Boo commercial annoys the shit out of me.
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03-01-2009, 01:02 AM | #9 |
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Quote:
According to Meagan Colligan, VP of Marketing at Paramount:
I wonder how many people will agree with her assessment that the film doesn't have an automatic built-in audience or expectation? I would agree. but this flies in the face of those who dislike the take who claim that G.I. Joe will be unrecognizable to the general public, which means that public would have an expectation. jungle that with her position that there are certain conceptions. I believe those conceptions are minimal, and the film hits on them, others believe those conceptions are based on every specific detail from the cartoon or comic, which the general movie going audience simply don't know or don't remember, so they couldn't be influencing their conceptions IMO. sure, we Joe collectors are a built-in audience with expectations, but she is discussing the action/adventure movie going public as a whole. we are the exception, not the rule. the entire article, which includes discussions on Transformers and Star Trek, can be read here: Q&A: Paramount Marketer Juggles G.I. Joe, J.J. I think of course she's right that there's a built-in fan base. There's almost an entire generation of people who will go and see this film, no matter what the critics and fellow fans will say. When we were kids, most of our friends followed Joe. How many of them are posting on this site or pulling out their credit cards on the toy aisle? Not many; if any. Those are the same kids we grew up with that also loved Star Wars, Transformers and Indiana Jones; or in some cases Wrestling and Knight Rider, etc. I can't say for sure the movie will be successful, but it certainly has a built-in audience. The notion that this movie is going to spark in this generation what it did in the kids of the '80s is where I'm thinking she's a little out there. But, what is she really going to say? "This film will earn big bucks for the first week and then likely disappear from the public consciousness shortly there after"? ? |
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03-01-2009, 03:57 AM | #10 |
Dreadnok
Join Date: Aug 2008
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Quote:
I think of course she's right that there's a built-in fan base. There's almost an entire generation of people who will go and see this film, no matter what the critics and fellow fans will say. When we were kids, most of our friends followed Joe. How many of them are posting on this site or pulling out their credit cards on the toy aisle? Not many; if any. Those are the same kids we grew up with that also loved Star Wars, Transformers and Indiana Jones; or in some cases Wrestling and Knight Rider, etc. I can't say for sure the movie will be successful, but it certainly has a built-in audience. The notion that this movie is going to spark in this generation what it did in the kids of the '80s is where I'm thinking she's a little out there. But, what is she really going to say? "This film will earn big bucks for the first week and then likely disappear from the public consciousness shortly there after"?
? let's just pretend that i only kind of remember g.i.joe...... it was joes against cobra. and cobra commander was this bad ass terrorist....but he kept losing. there were some ninjas and a native american guy who had an eagle. there was that guy with the metal mask and the biker gang that worked for cobra....and was the cobra commander a snake or something? he sounded like starscream drunk with the slurring sss's and all that. will this movie have those 2 twin guys who finish each other's sentences? those guys were awesome.....
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