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01-10-2019, 01:51 PM | #1 |
Crimson Guard
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01-10-2019, 02:22 PM | #2 |
Official know it all
Join Date: Oct 2007
Posts: 3,797
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RAH had several things going for it that helped the re-launch of the brand in the 80's:
-Recent governmental deregulation that allowed cartoons to be essentially half-hour toy commercials -A really strong focus on character development via the file cards and further fleshed out via the cartoon and comics -A child demographic already accustomed to a focus on purchasing toys based upon movie and TV properties A resurgence for Joe isn't going to be aided by grounding it in reality and a more real-world military approach. Kids get the conflict of good vs evil in an existential sense regardless of the players/named involved. All a modern kid needs to do is fire up a modern FPS or role play video game and they're in the center of what that means. Or they can just be present in the room when their parent is watching TV news or get on some social media platform. In other words modern kids are saturated with the concepts of modern warfare and violence. The strength of a resurgence will be all about where you reach that child. And let's face it, Hasbro isn't looking to reinvent Joe for 30-50 something males like most of us are. They want as many eyes as they can get and most importantly children/teens if they truly want to reinvent the brand and ensure its staying power. The comics will have an audience as long as that medium remains viable and until the generation that enjoyed 80's Joe has passed away. The greater question that needs to be answered is... how do you reinvigorate Joe as a whole so that the comics actually mean something and don't just blow away in the wind eventually? Probably sooner than later. |
01-10-2019, 02:39 PM | #3 |
Gunslinger
Join Date: Nov 2007
Location: MidWorld
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for me, GI Joe has never been about gritty realism. The original Marvel comics and Sunbow rightly treated Joe as a team of costumed superheroes. That's what they are. That's what made them stand out from the little plastic army men I played with before discovering GI Joe and Cobra. There are already plenty of Call of Duty, or True Hero lines of soldiers in stores. GI Joe needs to remain unique. It needs to find a new way of presenting itself to the modern world and catching the attention of the shrinking kids toy playing years. Realism isn't the way.
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01-10-2019, 02:56 PM | #4 |
$25 Cool
Join Date: Apr 2009
Location: Virginia
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I don't think Joe needs to be gritty and ultra realistic but new characters would not be unwelcome to me. I love a lot of RAH Joe characters but the "need" the publishers feel to update those characters is making things worse not better. Starting with blank slates instead of retconning characters we like into characters we don't like seems like a good idea. As long as the writing and characterization are good.
The major problem with relaunching Joe is that with RAH we were extraordinarily lucky to have Larry Hama doing the heavy lifting. He created a lot of interesting characters(some less so but his success percentage was good). He was invested in the franchise because he created the characters. Ever since we've gotten work-for-hire people who were just cashing a paycheck. Some of them were excellent, many others were not. I think it's worth a shot letting someone try to start fresh so that they'd feel more invested. |
01-10-2019, 03:00 PM | #5 |
Bridge Layer Driver
Join Date: Jan 2008
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This is just a "somebody's opinion" column and really doesn't present much of a resolution or define any problem.
I also rolled my eyes when he mentioned: "there aren't many Asians, aside from Quick Kick and Jinx, who are boring characters". Umm, Storm Shadow? And saying: "there are no ninjas in the military" is kinda' like saying: "there are no football players in the military". It's "extra-curricular" stuff that's part of their personality. If you break it down, Snake-Eyes and Storm Shadow running around in ninja garb isn't all that different from Bazooka in a football jersey, or Cutter wearing a Red Sox hat. There are people who think Sgt. Rock comics are more "realistic"... where one grenade takes out a German Panzer and it's easy to shoot down aircraft with a machine gun.
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01-10-2019, 03:15 PM | #6 |
endlesssummerofthedamned
Join Date: Jan 2008
Location: Midway, PA
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Personal opinions of the article aside, I do think there needs to be something to revitalize the brand. For those of us that are still fans, that seems counterproductive to something very alive in our hearts - but to Hasbro, who are only going to put effort into the brand if it will be economically viable, it needs new blood. Without which, I don’t know if we’ll see any new product. I guess we’ll see what happens with the new Snake Eyes movie, but I’m not holding my breath.
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01-10-2019, 04:01 PM | #7 |
Official know it all
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Quote:
At least we're all making similar valid points... for whatever it's worth where the future of the brand is concerned. Last edited by Stygian; 01-10-2019 at 04:03 PM.. |
01-10-2019, 04:40 PM | #8 |
Space Cadet
Join Date: Aug 2018
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This is a great thread. as far as a viable method to get this off the ground with a new generation, Netflix CG series with a comic that would have Easter egg tie-ins to the series is all I can think of. Maybe that spawns from the snakbeyes movie. Hasbro has to have a blockbuster movie to make new product for. Nothing else will have volume or staying power for a toy brand. Netflix seems to give more maneuverability to a brand in a series. As others have said, one of the great things with Joe is the vast array of characters and vehicles in a superhero ensemble or Delta Force feel. There wa so much to pick from. Some fans were all 1982-84 era. Some could be 1984-87 fans, or 88-91, or 91-93. Those periods could essentially function on their own. There were as many characters with backgrounds as Star Wars or LOTR and they were all unique. As Paramount already found, encapsulating such a wide base of characters in a movie is tough. Only a series in a Clone Wars style would be able to cover major characters while throwing in some other characters at times. Would enough ppl buy in to sustain it? Maybe with a ton of marketing.
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01-10-2019, 05:07 PM | #9 |
twitter viper
Join Date: Jan 2011
Location: SD
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Why is Bleeding Cool reposting an article over a year old? (read the comments)
I especially like the Chuck Dixon comment about Rattlers. G.I.Joe is different things to different audiences. It has been that way since 1984 and the debut of the cartoon. Maybe even since 1982. File Card canon Comic book canon Cartoon canon and from there? Several different cartoons, several different comic book publishers, even two toy companies putting out product (FunPub and Hasbro) G.I. Joe has taken several forms since its debut in 1964. This article is a broken record. (as is this post and thread!)
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01-11-2019, 02:04 AM | #10 |
Cobra Viper
Join Date: Apr 2011
Location: salem ma
Posts: 181
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I agree G.I. Joe has meant different things to different people. I dont think it goes to 1982 though. It had already been through several changes by that time.
I expect we're ina similar poaition to where we were in 1981. The line as qe knew it is dead. The line will be coming back juat it in the expected ways. I expect a change as big from a real american hero fighting terrorists as that was from a loosely knit group of world travelers. The hiatus has been a concious decision so they can rebrand without having to keep the collectors in mind. |
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