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08-06-2017, 08:37 PM | #11 |
Crimson Guard
Join Date: Sep 2008
Location: Mansfield, Texas
Posts: 3,863
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I don't think the ROC movie hurt the toy line. It did break the mold for the 25th look, for good or bad; but it also allowed the line to evolve into the POC & Resolute designs; which are considered to be the best lines, in the modern era, by many.
If anything hurt the line, I would say it was Hasbro's indecisiveness with the directon of the line. The 25th line had run its course & was gearing up for the Resolute line, when it was cut short for ROC. ROC made POC possible, but was cut short for Renegades, which was cut short for Retaliation. 2 great lines were cut short because of indecisiveness. |
08-06-2017, 08:48 PM | #12 |
Iron Grenadier
Join Date: Feb 2010
Location: chicago
Posts: 680
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Well just my two cents but I'm only guessing but I think when roc began script and casting for roc in 2006 that the 25th was probably part of the same hasbro strategy to revive the franchise. So perhaps Roc being the first ever decades in the making live action film probably did a lot more good than the bad caused by the negative reviews
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08-06-2017, 08:55 PM | #13 |
twitter viper
Join Date: Jan 2011
Location: SD
Posts: 4,909
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I think (opinion here) that Hollywood just sees any property as something they can try to make bank on. They treat it as a shell and shell only. The eighties are full of great properties but they want to just use the names to fill seats.
I remember a similar phenomenon with books. A movie would come out and some hack writer was hired to novelize it while it was being made. It was treated as just another launching platform there as well. When movies do treat the source material respectfully and smartly such as the director of Wonder Woman did, it will succeed because it was given serious thought, and not just a fly by night two second pitch. It is rare but it does happen where the writers do latch onto the source material and treat it with kid gloves creating a new story but using what people loved about it in the first place GIJOE Rise of Cobra was most likely greenlit finally when Transformers was seen as bankable. No real thought went into making it. It had a producer who knew nothing about the GIJOE ARAH team. He only knew the original GIJOE and kept asking which one was GIJOE. Finally a PA was brave enough to tell him what the movie he was producing was about. Hama was brought on board and ignored, he picked his battles and won the only one that he could win, keeping Snake Eyes from talking. They took a script that had been languishing in some desk drawer, modified it, and used the GIJOE name for their own ends. The script was revealed a long time ago in an issue of Toyfare, the entire Rex storyline was there, except Rex was Action Man. Then Hasbro, did the same thing that was done with the Star Wars prequels. They flooded the retail market hoping the movie would succeed. I remember pegs overflowing with tons of figures, many of whom, like Helix and Flash, were not even in the movie. Additional waves wound up in stores like Barnes and Noble Ross and TJ Maxx never even making it to big box retailers. It made retailers very gun shy. Then Retaliation's delays created a timing nightmare for the release of product. Product was out for a movie that had not hit theaters yet. Most nonfans I talked to however, had very little recollection of GIJOE. They know Duke, Cobra Commander, Baroness and Scarlett, Storm Shadow (maybe) and Snake Eyes. Sometimes, ignorance is bliss.
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08-06-2017, 09:02 PM | #14 |
I LIVE!
Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
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I'm not sure if Rise of Cobra, in and of itself, "hurt" the line the way some here are viewing it. The movie got a LOT of eyes on the GI Joe brand, and Hasbro went balls out in terms of products and marketing compared to their efforts for Transformers. I saw Rise of Cobra advertisements on a local company's MILK CARTONS for God's sake! GI Joe hadn't seen that sort exposure in over 20 years!
I think what ultimately hurt the brand was the disruptive effect the movie had in Hasbro's longer strategic plans. The movie and products didn't do NEARLY as well as anticipated, causing a disruption we saw all through to Retaliation. Hasbro never had a solid chance to establish momentum as they were always trying to "catch up" to whatever was going on. And in that effort to keep up, a LOT of poor choices were ultimately made (scrapping Renegades, abandoning the kid market, etc).
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08-06-2017, 09:09 PM | #15 |
Tanker
Join Date: Apr 2008
Location: United States
Posts: 1,047
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I actually thought the story was okay...
Cobra Commander and the Baroness being brother/sister, Duke and (pre) CC being friends, and the Duke/Baroness romance brought an interesting "love triangle" to the narrative. I had no problem with Destro being CC's pawn in the long run. I think that would have provided an interesting dynamic if he wasn't offed at the beginning of Retaliation. I really liked the nanomite concept being used for Zartan to truly be a "master of disguise". Jonathan Pryce as Zartan, as the President was one of my favorite characters from both movies. The toys however were truly hit or miss in my opinion. The Steel Crusher and Night Raven were great. I liked the Accelerator Suit figures as well. But as mentioned above, there was a lot of monotony in the color pallets and general blandness to some figures. Do I think Rise of Cobra killed the line? No. Did it do anything to reinvigorate the line? Possibly in the short term of 2009/2010... I think if Hasbro decided to stay with the 25th Anniversary aesthetic and produce 3-4 waves a year of updated ARAH figures, it may have proved a consistent seller on the shelves. But not necessarily at the level of Transformers or Star Wars.
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08-06-2017, 09:09 PM | #16 |
I LIVE!
Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
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Quote:
If anything hurt the line, I would say it was Hasbro's indecisiveness with the directon of the line. The 25th line had run its course & was gearing up for the Resolute line, when it was cut short for ROC. ROC made POC possible, but was cut short for Renegades, which was cut short for Retaliation. 2 great lines were cut short because of indecisiveness.
By the time Hasbro finally produced Renegades figures (sharing space with "30th Anniversary" figures and largely devoid of any of the show's stylings), they were actually rushed out in late 2011 because of the incoming movie support. Of course, by the time Renegades-based figures were released, the show was already done. I still think the ONLY reason we got ANY Renegades figures at all was because Hasbro needed a way to justify the "30th Anniversary" line to retailers, and saying "hey, these guys are from the cartoon!" was a way to do that.
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Quote:
Originally Posted by TheRealDubya
Any sort of panic at this stage is just pure unsubstantiated reptile brain stem fear.
Quote:
Originally Posted by SmokePants
This is why companies are secretive -- because we all want the truth, but most of us cannot handle it.
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08-06-2017, 09:17 PM | #17 |
Tanker
Join Date: Apr 2008
Location: United States
Posts: 1,047
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That is a very good point.
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08-06-2017, 10:28 PM | #18 |
Broca Beach Realtor
Join Date: Oct 2008
Location: Broca Beach
Posts: 8,260
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One thing I hadn't seen anyone mention was the writers' strike. This caused a very generic boring and bad action movie script to be thrown together. It made for a generic forgettable movie. There is a reason every kid at my school regardless of age, sex, or religion knows who Groot is, but I doubt I could find three who could name a single Joe. ROC aimed or. Quick cash-in. By refusing to change for the circumstances it doom the movie to mediocrity.
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08-06-2017, 10:43 PM | #19 |
Crimson Guard
Join Date: Mar 2011
Location: Louisville, Ky
Posts: 2,810
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For what's it worth, ROC was the last time I saw TRU have a fully dedicated line of shelves with marketing displays everywhere for the line.
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08-06-2017, 11:30 PM | #20 |
Hog Driver
Join Date: Aug 2008
Location: Georgia
Posts: 12,236
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I couldn't get past the first 10 minutes of the film so I have no idea what the effect was on the line but it couldn't have been positive.
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