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04-17-2017, 10:43 PM | #131 |
I LIVE!
Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
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Mattel owns Hot Wheels and they have been around much longer than GI Joe. Hasbro still thinks they are number one and that is their problem. I want JOES as much as anybody, I just think this generation of Hasbro execs needs to look back at what them #1 in the first place. Mattel may have lost your business but Hasbro is exponentially losing business at 10 times that rate daily. Hasbro is the kid with all the toys but has no idea how to play with them. No sarcasm there at all
Mattel is NOT doing all that well. Yes, they generate over 5 billion dollars in sales (due largely to market saturation of brands like Hot Wheels, Matchbox, and Barbie), but on hand cash, operating income and growth are all stagnant or declining. Last Christmas was rough on EVERY player at retail...except Hasbro, which posted gains when THE ENTIRE MARKET SEGMENT were posting declines. Hell, in terms of "number one toy maker", Lego passed BOTH Mattel and Hasbro up a couple years ago. Quote:
Just because they muffed some obscure brand you followed, doesn't mean they are not much more business savvy than HASBRO.
Moreover, Hasbro utilized the success of the live action Transformers film to cultivate the brand into a billion dollar property. Hasbro took My Little Pony (a brand in state not much different than GI Joe is now) and cultivated a billion dollar franchise that took much of the "girl segment" dominance away from Mattel (and that was before Hasbro was granted the Disney Princesses AWAY from the world's top girl/doll producer). Aside from Monster High (in a segment they largely control), Mattel really hasn't had a big breakout hit, and has largely let its existing properties languish. Quote:
Obviously Mattel is doing something right as their stock continues to climb and they have been #1 for the last 6 years.
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Quote:
Originally Posted by TheRealDubya
Any sort of panic at this stage is just pure unsubstantiated reptile brain stem fear.
Quote:
Originally Posted by SmokePants
This is why companies are secretive -- because we all want the truth, but most of us cannot handle it.
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04-18-2017, 08:20 AM | #132 |
Iron Grenadier
Join Date: Feb 2014
Location: Oklahoma
Posts: 562
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Quote:
Hasbro has so over committed to the collector, that I'm not sure they can even THINK in a way that would appeal to kids anymore. I am believing this is not the case. The toys I enjoyed playing with the most as a kid provided a whole environment to play in. G I Joe and Micronauts were by far my favorites. However, if all Hasbro was selling were the figures and just two or three vehicles for these figures - I would not have played with them and they would not have sold as well. There was a whole collection of vehicles, bases and play sets that complemented the figures. The vehicles had lights, sound or remote controlled. They fired missiles. You interchange a lot parts between play sets to change how the toys were played with. Hasbro has so over committed to the collector that they have focused on the figures themselves so much that they have largely neglected the other aspects (the vehicles - 80's repaints don't count, bases and play sets). You give a kid an action figure and he may play with it for a few hours or days at most. Give him an environment for that figure to "interact" with - you have greatly multiplied the fun. |
04-18-2017, 09:01 AM | #133 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
That is what Hasbro has been doing - and what has caused the brand to decline to the state it is in now.
Hasbro has so over committed to the collector, that I'm not sure they can even THINK in a way that would appeal to kids anymore. I am believing this is not the case. The toys I enjoyed playing with the most as a kid provided a whole environment to play in. G I Joe and Micronauts were by far my favorites. However, if all Hasbro was selling were the figures and just two or three vehicles for these figures - I would not have played with them and they would not have sold as well. There was a whole collection of vehicles, bases and play sets that complemented the figures. The vehicles had lights, sound or remote controlled. They fired missiles. You interchange a lot parts between play sets to change how the toys were played with. Hasbro has so over committed to the collector that they have focused on the figures themselves so much that they have largely neglected the other aspects (the vehicles - 80's repaints don't count, bases and play sets). You give a kid an action figure and he may play with it for a few hours or days at most. Give him an environment for that figure to "interact" with - you have greatly multiplied the fun. |
04-18-2017, 02:37 PM | #134 |
Crimson Guard
Join Date: Aug 2011
Location: San Diego, Ca
Posts: 1,971
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Quote:
You haven't actually READ a financial report on either company in a while, have you? So much to address here:
Mattel is NOT doing all that well. Yes, they generate over 5 billion dollars in sales (due largely to market saturation of brands like Hot Wheels, Matchbox, and Barbie), but on hand cash, operating income and growth are all stagnant or declining. Last Christmas was rough on EVERY player at retail...except Hasbro, which posted gains when THE ENTIRE MARKET SEGMENT were posting declines. Hell, in terms of "number one toy maker", Lego passed BOTH Mattel and Hasbro up a couple years ago. No one is denying the strength of the Hot Wheels brand, but you must not have been around when the top triumvirate of 80s toys were Transformers, GI Joe, and Masters of the Universe. While GI Joe has struggled the past few years, the fact Hasbro continues to address it is more than Mattel has done with the Masters brand in the same period. Moreover, Hasbro utilized the success of the live action Transformers film to cultivate the brand into a billion dollar property. Hasbro took My Little Pony (a brand in state not much different than GI Joe is now) and cultivated a billion dollar franchise that took much of the "girl segment" dominance away from Mattel (and that was before Hasbro was granted the Disney Princesses AWAY from the world's top girl/doll producer). Aside from Monster High (in a segment they largely control), Mattel really hasn't had a big breakout hit, and has largely let its existing properties languish. Hasbro's stock has been trading double to triple Mattel's value for the last couple years. And Hasbro's property investment puts it in a better position than Mattel's in terms of potential growth.
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More than just undercover agents, the Crimson Guard goes deeper, earning the trust of the gullible public who don't know their true loyalty... http://www.hisstank.com/forum/buy-se...msonguard.html |
04-18-2017, 05:20 PM | #135 |
Iron Grenadier
Join Date: Feb 2014
Location: Oklahoma
Posts: 562
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Quote:
The retailer market has basically killed robust vehicle/playset offerings, though. Retailers aren't going to suddenly start buying up a large assortment of vehicles and playsets just because Hasbro makes them. That's not on Hasbro, that's on retailers who don't want more product than they have shelf space for.
Also, any parent today (unlike in the past) is very comfortable with online purchasing. Hasbro could offer these play sets directly from an online store - so there is no real concern about shelf space...as long as the kids know about them via advertising! |
04-18-2017, 10:36 PM | #136 |
Iron Grenadier
Join Date: Mar 2014
Location: USA
Posts: 950
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Quote:
Advertising or any kind of exposure would do a lot here. If the kids WANT these toys, the retailers would stock them.
Also, any parent today (unlike in the past) is very comfortable with online purchasing. Hasbro could offer these play sets directly from an online store - so there is no real concern about shelf space...as long as the kids know about them via advertising! |
04-20-2017, 12:22 PM | #137 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
Advertising or any kind of exposure would do a lot here. If the kids WANT these toys, the retailers would stock them.
Also, any parent today (unlike in the past) is very comfortable with online purchasing. Hasbro could offer these play sets directly from an online store - so there is no real concern about shelf space...as long as the kids know about them via advertising! Retailers also aren't going to add more shelf-space for toys just because Hasbro insists on pushing out products that take up more shelf space. More likely, they stop buying/start buying less of OTHER Hasbro product to make room for the vehicles, which becomes a net zero for Hasbro unless the profit margins are higher on the vehicles than what was booted to make way for them. Generally speaking, the trend over the last several years has been to shrink shelf-space for toys, not expand it. In reality, the toy production process is at least somewhat collaborative between retailer and producer (Hasbro). Sure, Hasbro can design and solicit whatever they want, and Wal-Mart/Target/Et Al can laugh in Hasbro's face and say "we're not carrying that, it takes up too much shelf space." Which means it likely never sees production. The "direct sales online" route is a dangerous one: Hasbro is supposed to be a partner for the retailers, not a competitor. There's a limit to how much Hasbro can sell "directly" before retailers might think Hasbro's undercutting them (In other words, there's a reason Hasbro Toy Shop doesn't always have every hot figure/toy in stock at all times). |
04-20-2017, 12:38 PM | #138 |
I LIVE!
Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
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Quote:
Advertising or any kind of exposure would do a lot here. If the kids WANT these toys, the retailers would stock them.
Also, any parent today (unlike in the past) is very comfortable with online purchasing. Hasbro could offer these play sets directly from an online store - so there is no real concern about shelf space...as long as the kids know about them via advertising! And that seems to hold true in general. Toys are viewed as disposable items for kids and parents don't view them as important enough to go through the hassle unless they find a particular deal at Christmas.
__________________
Quote:
Originally Posted by TheRealDubya
Any sort of panic at this stage is just pure unsubstantiated reptile brain stem fear.
Quote:
Originally Posted by SmokePants
This is why companies are secretive -- because we all want the truth, but most of us cannot handle it.
|
04-20-2017, 12:48 PM | #139 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
My observations from the moms I work with at the hospital...yes, they are more comfortable online ordering...but most don't view "toys" as something valuable enough to go through that effort. Kids get most of their toys at birthdays and Christmas, and unless they are specifically hounding for specific characters...they'll end up with whatever their parents find at retail.
And that seems to hold true in general. Toys are viewed as disposable items for kids and parents don't view them as important enough to go through the hassle unless they find a particular deal at Christmas. Key point being: Parents (and even most kids) don't "value" their toys the way adult collectors do. I've had family members having trouble looking for particular toys/characters for their kids, but get politely/nicely blown off when I suggest they look online. |
04-20-2017, 01:06 PM | #140 |
Cobra Interrogator
Join Date: Aug 2015
Location: Undisclosed Military Installation in Kentucky
Posts: 1,466
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As far as I'm concerned, anyone who doesn't offer DTC internet sales is a dinosaur... And we get screwed by case assortments because they can't /won't use 21st century technology. It is baffling to me. |
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