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12-20-2012, 12:25 PM | #1 |
Cobra Viper
Join Date: Feb 2009
Location: Florida
Posts: 214
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If you were in charge of the Joe toy line, what would be your top 5 decisions to resurrect and expand the line.
1. Better distribution thru retail markets and direct buy thru HasbroToyShop.com. 2. Every wave would include one army builder from both Joe and Cobra which would be the majority stock for ALL retailers. Figures would contain a full arsenal of side specific gear and one alternative head. 3. Accessory packs (circa 1980s) with modern, realistic color schemes. Packs would contain at least one accessory from every figure of that year. 4. Based on fan/customer participation thru votes, one vehicle from the vintage line would be redesigned to modern specs. 5. The top five most popular figures would be re-released as a Hall of Heroes wave at the end of the fiscal year. Bonus: Price points would be ignored and customer demand would become the #1 factor for R&D.
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I leave the paintbrush for those who have talent... |
12-20-2012, 12:45 PM | #2 |
Iron Grenadier
Join Date: Nov 2007
Location: Illinois (northwest suburbs of Chicago)
Posts: 792
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1) Figures line up: figures would be limited in remakes based on time (no more than 3 Snake-Eyes every two years or some such). Army Builders would be more numerous, but rotated waves between a simple (a la original series Cobra Officer or Cobra) accessories figure and a more geared up one (like the para viper) to distribute cost expenditures. My Joes are all starting to develop arthritis, develop new ones to phase in like was done for awhile.
2) WORK with retailers to make Joe a higher priority on shelf assignment. Negotiate. This is business, make it their best interest. 3) Vehicles: ALL NEW DESIGNS which would incorporate conceptual designing and modern military vehicles. Looking into the future using the current. Reuse of older molds would be mail away options or con fodder. 4) Brand clarity: Choose a course of action. If confusing versions hit the shelf no one knows which their kids want. Focus on the core, acknowledge the adult fans with exclusives. 5) COMMUNICATION. If you choose to do a movie, the line reflects the movie. Make sure it doesn't conflict with what you've got. Make sure the studio and you figure this out BEFORE it gets bad. Adapt, but don't ignore. If the movies Rhino is an MRAP, don't make the toy a Sigma 6 rehash. Give them what they see. Quote:
If you were in charge of the Joe toy line, what would be your top 5 decisions to resurrect and expand the line.
1. Better distribution thru retail markets and direct buy thru HasbroToyShop.com. 2. Every wave would include one army builder from both Joe and Cobra which would be the majority stock for ALL retailers. Figures would contain a full arsenal of side specific gear and one alternative head. 3. Accessory packs (circa 1980s) with modern, realistic color schemes. Packs would contain at least one accessory from every figure of that year. 4. Based on fan/customer participation thru votes, one vehicle from the vintage line would be redesigned to modern specs. 5. The top five most popular figures would be re-released as a Hall of Heroes wave at the end of the fiscal year. Bonus: Price points would be ignored and customer demand would become the #1 factor for R&D. |
12-20-2012, 01:07 PM | #3 |
Hisstank.Com General
Join Date: Mar 2008
Location: dallas tx
Posts: 9,107
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annual mailaway figures
commercials cant be stressed enough (kids want what they see, even if they dont know what it is) goofy cartoon with serious story tons and tons of oversized spring loaded weapons make a movie , then make everybody wait for nearly a year so people will forget how bad the first one sucked in anticipation of the second film to be released, just to get double whammy'd
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12-20-2012, 01:12 PM | #4 |
Joe Gramps aka Mr H
Join Date: May 2012
Location: NJ ▬▬ι═══════ﺤ
Posts: 16,561
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1. Even distribution of characters in each case. Multiples of troop builders.
2. Re-intoduce mail in figures, 2 per year. 3. Make SDCC figures available, with a different paint scheme, in a wave after the convention. 4. Start making ME versions of fan favorites and current IDW characters. We don't need 4 versions of Snake Eyes. 5. Modern updates of earlier vehicles. I would love to have a modern MMS, HAL, Wolverine, etc.
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12-20-2012, 01:15 PM | #5 |
Hisstank.Com General
Join Date: Sep 2007
Location: Kansas City
Posts: 5,111
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If i were in charge, discontinue the line because there is no pleasing Joe fans. Focus on other more profitable ventures such as any thing else and fervently deny the brand ever existed.
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12-20-2012, 01:19 PM | #6 |
Overlord of Evil
Join Date: Apr 2000
Location: Philly
Posts: 11,489
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#1 Get away from the Wal-Mart dead end. There is a little known fact about almost all Toys: If Wal-Want does not agree to buy it, then it does not get produced. Wal-Mart is the #1 reason why Toys are far less desirable and they also try and succeed most of the time at dictating price.
#2 Where is the First Person Shooter video game. Call of Duty: Black Ops II brings in $500 million in first day sales! You want to sell toys make a killer video game. I think Hasbro is having it's eyes open with the Transformers video games doing so well. So where is the GIJOE version at? Hasbro needs to let GIJOE be what it is.... A violent military fictional story about the United States being the world police, sounds familiar and current. #3 The movie needs to be and can be done so much better. This 24 minute video is better then anything I have seen Hasbro or Paramount attempt and IMO this is what needs to be done. Slap GIJOE and Cobra logo's on this, sprinkle in the names and your good to go. #4 Less of the same characters over and over again. Less Duke, Snake-Eyes and Storm Shadow more new characters and a development of those characters via all forms of media - Cartoon, Comics and Web. #5 Rinse and Repeat!
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12-20-2012, 01:24 PM | #7 |
Crimson Guard
Join Date: May 2007
Location: England
Posts: 1,230
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1. Release Joes abroad, or at least allow international buyers to use HTS
2. Analyse sales statistics from your web store and determine what does/doesn't sell, then produce more of the items that are in demand, potentially for addition to later waves, in order to prevent secondary market price inflation. 3. Embrace customisation: 3a. Bring back the back screw, it makes taking the figures apart much easier 3b. Bring back the hip joint (rather than the torso swivel), matching leg colours is a pita due to the location of the swivel. 3c. Standardise neck lengths as much as possible. 4. Fewer accessories with each figure (+ lower cost), put accessories in dedicated accessory packs. |
12-20-2012, 01:26 PM | #8 |
Crimson Guard
Join Date: Feb 2012
Location: Minnesota
Posts: 1,617
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Quote:
2) A good animated TV series 3) A good MMO. 4 & 5 would matter fairly little.
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12-20-2012, 02:12 PM | #9 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,578
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Well, if we're tossing the reality of retail input and demand straight out the window and giving out "perfect world where whatever I say goes without any regards for whether retail wants it or not" scenarios:
Case Assortments: Each assortment will consist of 3 individual characters (two Joes, one Cobra), 2 Troop Builders, and one "G.I. Joe Universe" slot (more on that below). 12 figure cases with 3 x each troop builder, 2 x Cobra Character, 2 x One of the Joe characters, 1 x second Joe character and 1 x "Universe" figure. Pay a shred of attention to the secondary market and message boards to find out who people want more of. Put them in refresh cases. Core Characters: ONE new version of any given core character per year. If retailers want more core characters, create a "battle pack" style assortment that utilizes older versions of these characters with relatively small quantities of production...just enough that the characters are "out there" if new collectors want them, but hopefully not enough to clog shelves. Core Character List: Duke, Cobra Commander, Snake-Eyes, Storm-Shadow, Scarlett, Baroness, Destro, Firefly, Zartan, Beachhead, Tunnel Rat, Flint, Lady Jaye, Roadblock, Shipwreck, Gung-Ho "GI Joe Universe": A new sub-line of action figures within the main line. This segment would encompass designs from all eras and iterations of G.I. Joe across its' entire history and put them in 3.75" form. While the main line would overall focus on tying into current media, this segment would be "anything goes" and dedicated to fan-demanded and "niche" characters. For example in the first 5 assortments this slot would go to: Kwinn, Pythona, Krake (with swap-out parts to make him Cobra Krake-mander), Renegades Roadblock, and Reactive Armor Breaker (RoC). Articulation/Accessories/Paint: More is better. Load figures with accessories ala PoC/30th. Alternate heads and sensible running changes will be commonplace. "Deluxe" Figures: Kind of like the Target exclusives from RoC - Figures with small vehicles (Cycles, jet packs, jet skis) or accessories (Think modern-day PAC-RATS, Bivouacs, Mountain Howitzer, etc....basically diorama pieces). Vehicles: Alpha, Bravo, Delta, and "Omega" assortments. Delta="Skystriker" sized vehicles, Omega = "Big" Vehicle (1 per year). Focus would be weighted towards new designs, but with at least one or two "vintage remakes" or "older media" designs per year. Fully articulated and accessorized pack-in drivers. Troop Builder Packs: 2 x Troop Builder packs per year, consisting of 4 "basic" troops and 1 "officer/variant" with a boatload of accessories. |
12-20-2012, 02:17 PM | #10 |
Cobra Viper
Join Date: Feb 2009
Location: Florida
Posts: 214
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"#1 Get away from the Wal-Mart dead end. There is a little known fact about almost all Toys: If Wal-Want does not agree to buy it, then it does not get produced. Wal-Mart is the #1 reason why Toys are far less desirable and they also try and succeed most of the time at dictating price.?
Not denying what you said (Walmart is sort a evil) but kinda stupid Hasbro is letting another company dictate policy. Especially over letting a retain toy company (TRU) have a say. Does anybody at Hasblo have no how to market a brand?
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I leave the paintbrush for those who have talent... |
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