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12-23-2012, 07:43 PM | #11 |
Cobra Soldier
Join Date: Nov 2010
Location: Deltona, Florida
Posts: 31
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the only way GI joe will be popular again is if movie studios, cartoon channels and hasbro stop deviating so far from what GI JOE was back in the 80s. What i mean by that is keep the basic concept of the JOE story lines but take all the dumb stuff out. If you read any of the original comics Cobra commander was no wimp. Make a movie and a cartoon that follows that theme, hell i say get Larry Hama to write the movie and cartoons and trust me it will be #1 again. IMO
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12-23-2012, 08:39 PM | #12 |
Cobra Pope Viper I
Join Date: Sep 2008
Location: TEMPE/TUCSON
Posts: 521
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- O-RING FIGURES, with updated swivel wrists.
- Army builder packs for an affordable price. - A new cartoon, where people actually bleed. - Follow the MOTUC formula at Matty.com - but not with Digital - River filling orders/shipping. - A newly issued TANK, Helicopter and Boat. - Making quality entertaining movies that do not get pushed back a year to include actors who hate acting (Channing male stripper tatum). - create a character from MMA like they did with Slaughter, Fridge and Piper.
__________________
Originally Posted by Weezus "joes before hoes." Quote:
http://www.hisstank.com/forum/g-i-jo...ml#post1950878 My Feedback Thread. http://www.hisstank.com/forum/buy-se...ml#post2096291 |
12-23-2012, 08:41 PM | #13 |
I LIVE!
Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
|
Quote:
Originally Posted by Jinx723
G.I Joe will never be popular again. I repeat G.I. JOE WILL NEVER BE POPULAR AGAIN! Toys in general are a dead breed.
Quote:
the only way GI joe will be popular again is if movie studios, cartoon channels and hasbro stop deviating so far from what GI JOE was back in the 80s. What i mean by that is keep the basic concept of the JOE story lines but take all the dumb stuff out. If you read any of the original comics Cobra commander was no wimp.
GI Joe has always had "dump stuff" be it giant robots, circus twins who can read each other's minds, to a cadre of villians who wouldn't be out of place in a superhero comic. (Made even WORSE by the fact the series was at its peak when it had a cartoon...which had even MORE "dumb stuff" like dinosaurs and time travel and enough cheese to open a factory). I still believe that there remains an IMMENSE disparity of what many THOUGHT GI Joe was, and what the brand REALLY was. As to what will make Joe popular again...I don't know. At this point, Hasbro has LEGITIMATELY tried everything in the book to get major interest in the brand, to middling success (until the film's retail backlash all but killed interest in the toys from retailers). Changes to the market and society, I think, have made creating a brand (much less an established legacy brand both fans and the powers that be seem afraid to do any major change with) where you have a multimedia empire cover the range that GI Joe saw in the 80s all but impossible. Even Star Wars and Transformers (both had big runs in 2005 and 2007) has "slipped to the side" after only a few years. Back in 2009, Bakugan was the biggest thing out there...and it is all but forgotten. The last few years have also shown that just because you have all the "required" elements of a big push doesn't mean the audience will respond. Thundercats can IMMEDIATELY be pointed to in this regard (big cartoon push, well MADE cartoon, big toy push covering both new and retro). The answer to this isn't a simple "it needs a cartoon" or "it needs a game" or "it needs to change". It is a complex issue that I'm not sure ANYONE (even Hasbro) has any solid idea on answering. There are two areas I see in HELPING the brand: 1. Take more visual/thematic cues from the newsculpt days. GI joe was handled as a "superhero brand" that didn't have superheroes. Given the current popularity of superhero concepts, that maybe isn't a bad way to approach the brand. 2. Start over. Wipe the slate clean, don't worry about fans or the existing ARAH legacy. Create a new vision of GI Joe, tailer it to the current crop of kids (even if it means creating super deformed animated toys) and let the Collector's Club do what they are supposed to do: cater to the aging adult collector.
__________________
Quote:
Originally Posted by TheRealDubya
Any sort of panic at this stage is just pure unsubstantiated reptile brain stem fear.
Quote:
Originally Posted by SmokePants
This is why companies are secretive -- because we all want the truth, but most of us cannot handle it.
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12-23-2012, 08:45 PM | #14 |
Crimson Guard
Join Date: Nov 2008
Location: San Diego, Cali
Posts: 1,925
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Adventure team to the rescue. Yo Joe!!!!!!
__________________
My B/S/T http://www.hisstank.com/forum/g-i-jo...age-boxed.html My dad's 12'' B/S/T http://www.hisstank.com/forum/g-i-jo...rade-sell.html |
12-23-2012, 08:47 PM | #15 |
Scalper Scalper
Join Date: Aug 2010
Location: Springfield, WV
Posts: 145
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Quote:
__________________
Raz |
12-24-2012, 12:05 AM | #16 |
Cobra Viper
Join Date: Jan 2012
Location: Sylmar, CA
Posts: 315
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Sunbow/Marvel/Hasbro.
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12-24-2012, 01:54 PM | #17 |
I LIVE!
Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
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Triple threat days are over for EVERYONE:
Sunbow thrived on the syndication of their stuff. A market which doesn't even exist anymore. Comics? The BEST material manages to get close to 200,000 copies, a better average is 100,000 for TOP TIER comic stuff. Joe is neither and still sells in the 7K unit range. Hasbro reaches more people through Netflix and the Hub than they do comics.
__________________
Quote:
Originally Posted by TheRealDubya
Any sort of panic at this stage is just pure unsubstantiated reptile brain stem fear.
Quote:
Originally Posted by SmokePants
This is why companies are secretive -- because we all want the truth, but most of us cannot handle it.
|
12-24-2012, 02:01 PM | #18 |
Crimson Horse Cmdr
Join Date: Sep 2010
Location: Ohio
Posts: 3,036
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COMMERCIALS! and in-store Dioramas!
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12-24-2012, 02:17 PM | #19 |
Iron Grenadier
Join Date: Dec 2008
Location: Altoona, PA
Posts: 710
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Quote:
I know I'm gonna get crucified for this, but for GI Joe to ever get popular again they're going to have to break away from ARAH.
The more we cater to ARAH classic collectors, the less and less kids are going to want to get in. Besides that, it's basically what people have been saying for years. Better distribution, a better assortment of characters, etc. etc. Anyway, I basically agree with you. I enjoy the toys that are throwbacks to the classics of my youth, but they are not gonna have a widespread appeal to today's youth. I don't think the characters have to be all new, but the look and feel need to fit the modern world. And I think most importantly there needs to be continuity across the mediums. Movies, TV, the main comic title, toys, Games, etc. all need to present the same format and concept. The brand has become so fractured and jumps from one thing to another to quickly. Since 2002 there has been Joe vs Cobra, Spy Troops, Valor vs Venom, Sigma Six, DTC, 25th, ROC, POC/30th, Resolute, Renegades and now Retaliation, plus the devils due, and IDW comic runs. That's a huge amount of variety and changes in just 10 years. It's clear that no one at Hasbro seems to know what the GI Joe brand is anymore. I hope that Retaliation does well, then just maybe they will be able to use it as a starting point for the future of the brand. |
12-24-2012, 02:55 PM | #20 |
Banned
Join Date: Mar 2008
Location: Flint, MI
Posts: 3,351
|
Quote:
Not true, action figures will never go away. BUT the days where companies can create products that are "collector friendly", but "kid priced" are definitely nearing their end.
To me, that doesn't even MEAN anything. GI Joe has always had "dump stuff" be it giant robots, circus twins who can read each other's minds, to a cadre of villians who wouldn't be out of place in a superhero comic. (Made even WORSE by the fact the series was at its peak when it had a cartoon...which had even MORE "dumb stuff" like dinosaurs and time travel and enough cheese to open a factory). I still believe that there remains an IMMENSE disparity of what many THOUGHT GI Joe was, and what the brand REALLY was. As to what will make Joe popular again...I don't know. At this point, Hasbro has LEGITIMATELY tried everything in the book to get major interest in the brand, to middling success (until the film's retail backlash all but killed interest in the toys from retailers). Changes to the market and society, I think, have made creating a brand (much less an established legacy brand both fans and the powers that be seem afraid to do any major change with) where you have a multimedia empire cover the range that GI Joe saw in the 80s all but impossible. Even Star Wars and Transformers (both had big runs in 2005 and 2007) has "slipped to the side" after only a few years. Back in 2009, Bakugan was the biggest thing out there...and it is all but forgotten. The last few years have also shown that just because you have all the "required" elements of a big push doesn't mean the audience will respond. Thundercats can IMMEDIATELY be pointed to in this regard (big cartoon push, well MADE cartoon, big toy push covering both new and retro). The answer to this isn't a simple "it needs a cartoon" or "it needs a game" or "it needs to change". It is a complex issue that I'm not sure ANYONE (even Hasbro) has any solid idea on answering. There are two areas I see in HELPING the brand: 1. Take more visual/thematic cues from the newsculpt days. GI joe was handled as a "superhero brand" that didn't have superheroes. Given the current popularity of superhero concepts, that maybe isn't a bad way to approach the brand. 2. Start over. Wipe the slate clean, don't worry about fans or the existing ARAH legacy. Create a new vision of GI Joe, tailer it to the current crop of kids (even if it means creating super deformed animated toys) and let the Collector's Club do what they are supposed to do: cater to the aging adult collector. Part of me thinks this is the way they should establish it. Back in the 80's, we hardly got reoccurring characters. The roster was constantly changing. I think this can help as well as just continuing to change the themes and storylines. Switch back and forth between military, police, adventure team, etc. and not get tied one singular threat. In other words, evolve it so the line keeps changing along a linear path. |
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