|12-08-2008, 11:25 AM||#61|
Cobra Sith Lord
Join Date: Sep 2007
Location: Santa Clarita, CA
I think in the US, GI Joe was a bit bigger than Transformers. For a lot of people, it's hard to remember (especially because of the movie now) how popular that both brands were back in the early to mid 1980's. I think Transformers was like Voltron, when it first hit in 1984 it was hot, but by 1986 it had started burning out. GI Joe probably sold more just because it was out from 1982-1989 and didn't really seem to lose steam until the early 90's (unlike Transformers which had started fizzing out in the late 80's). At the least I think Transformers and GI Joe were probably tied for 2nd place.
I think the Top 5 toys in the 1980's were Star Wars, GI Joe, Transformers, He-Man and MASK (if you look at which lines lasted the longest. Go Bots, The Real Ghostbusters, Thundercats, DC Super Powers, the WWF Wrestling Superstar figures and probably TMNT probably round out the Top 10).
Last edited by DarthBrett; 12-08-2008 at 11:33 AM..
|12-08-2008, 11:48 AM||#62|
Join Date: May 2008
Location: Hisstank Wrestling Federation!
|12-08-2008, 12:18 PM||#63|
Join Date: Jan 2008
All the kids in my neighborhood had transformers. Very few had Joes.
|12-08-2008, 12:22 PM||#64|
Join Date: Mar 2008
Location: second amendment hell
i love them equally, just sucks that vintage transformers are so much harder to get a hold of and one pays soooo much more for the old ones. so my joe collection is naturally larger, almost 4 if not 5-1
Last edited by Viper6; 12-08-2008 at 12:24 PM..
|12-08-2008, 12:26 PM||#65|
Join Date: Dec 2007
Location: Richmond, Virginia
From Hasbro's Website: History of G.I. Joe (points related to topic bolded):
GI JOE A REAL AMERICAN HERO Action Figures
The G.I. JOE brand name was idle for six years before a new action figure line was launched in 1982. This time G.I. JOE action figures were scaled down, to a 3-3/4" size already familiar to kids who played with the Star Wars toy line. This incarnation was very different from previous lines: it was entirely made up of unique characters with exotic code names. Set against a fantasy of good vs. evil, the G.I. JOE mobile strike force sought to thwart the ruthless COBRA terrorist organization. The Real American Heroes action figures were almost as poseable as the original G.I. JOE action figures and were complete with molded uniforms, weapons and vehicles. Key to the success of the Real American Hero was endless numbers of action figures and affordably-priced vehicles packed with play value. G.I. JOE was no longer a single man but a code name for America's elite anti-terrorist fighting team. The action figure line was a huge hit with kids, and the line ran for thirteen years - a span identical to that of the original 12" action figure line.
In 1982, the initial toy line consisted of eleven action figures (nine G.I. JOE action figures and two COBRA villain action figures). Each action figure had their own personal history that could be read from file card dossiers on the back of the package. These unique action figure characters carried highly detailed weapons with "snap-on, stay-on" helmets and backpacks. Some of the most popular action figures were SNAKE EYES, SCARLETT (the first female member), and COBRA COMMANDER, the power-hungry leader of Cobra, and the first extremely successful mail-order action figure offer. The GI JOE toy line was supported by a Marvel comic book series written by Larry Hama. It was the first comic book to be promoted in television commercials which also served as toy advertisements. By the end of the year, Hasbro marketing had secured over 45 licensees.
By 1983, expansion of G.I. JOE line was one of the most aggressive in toy industry history. The new assortment of action figures received "swivel-arm battle grip" that allowed for more poseability. As the team increased in numbers, so did the unique action figure characters and military specialties - such as a fully equipped Medic and Arctic Trooper action figures. The M.O.B.A.T. tank, Skystriker jet plane and other vehicles provided extra play value to the GI JOE collection. DESTRO became the primary G.I. JOE adversary and was featured in the comic book and toy commercials. The first G.I. JOE animated television mini-series debuted, and as a result, the GI JOE brand became one of two top selling toys in 1983.
In the following year, G.I. JOE brought in $150 million including $50 million in licensed products. Significant action figure character introductions included DUKE, the G.I. JOE teams First Sergeant, the COBRA Ninja: STORMSHADOW, Baroness the team's primary female antagonist along with ZARTAN with his swamp skier - including a removable disguise and color changing abilities. The GI JOE toy line continued to expand into versatile land, sea and air vehicles and themed action figure assortments.
The U.S.S. Flagg, a 7 Ĺ foot toy aircraft carrier, highlighted 1985's introduction and became the largest G.I. JOE vehicle ever produced. It comes complete with a control tower, flight deck, tow vehicle, fuel track and deck elevator. The landing deck is wide enough to land nearly every G.I. JOE plane and helicopter.
New GI JOE action figures include Warrant Officer: Flint, Covert Operations specialist LADY JAYNE and SHIPWRECK the Sailor with his pet parrot. Added COBRA action figures were the CRIMSON GUARD and DREADNOK mercenaries to their organization. The G.I. JOE animated series debuted in weekday syndication, with each episode including important safety lessons in the form of Public Service Announcements that ended with the famous phrase: "Now we know!" "And knowing is half the battle"! G.I. JOE was now ranked best-selling toy in America according to Toy & Hobby World magazine.
Professional wrestler Sgt. Slaughter and William "The Refrigerator" Perry of the Chicago Bears became the first real-life members to join the G.I. JOE team. The Defiant Space Shuttle Complex is introduced and becomes the second largest vehicle in the collection. A special Mail-Order Steel Brigade action figure, allows collectors to "become the next G.I. JOE!" The Steel Brigade Club begins recruitment of G.I. JOE collectors from around the world. This is also the first year G.I. JOE action figures and toys are sold in the European market. The first "G.I. JOE Search for Real American Heroes" is conducted to honor heroic children around the country.
Beginning in 1987, a new military group of action figures known as Battle Force 2000 was introduced. These six highly-trained specialists were entrusted with one-of-a-kind, state-of-the-art prototype vehicles. They supported G.I. JOE to field-test experimental equipment under battlefield conditions. When all six vehicles in the series were combined, they formed the Future Fortress.
Tiger Force was created as a special unit within the G.I. JOE team. Led by DUKE, they used captured COBRA vehicles and re-painted them in unique camouflage color schemes. Their primary missions took them into remote jungle locations for secret and highly dangerous operations.
To celebrate G.I. JOE 25th Birthday (1964-1989) an increased state-of-the-art arsenal of Slaughter's Marauders combat unit and two new Tiger Force vehicles are introduced. Turn-about is fair play, as COBRA attempts to keep up by unleashing the Python Patrol vehicle.
Pretty concise history of the rise and fall of the ARAH Joe line.
|12-08-2008, 01:42 PM||#66|
Join Date: May 2008
Location: Central SD
Anectodal evidence, but of my friends, cousins, etc. we all had 1 or 2 transformers, but had far more GI Joes. My best friend (who was spoiled rotten, btw) had almost all of the Star Wars toys, all of the GI Joe toys, and 1 transformer (Jazz). I had Mirage and bumblebee and that was it.
I think worldwide TF has a much greater appeal and is probably the best selling toy line, but in the US in the mid 80's, I would say it was Joe.
Gunzlingr's BST Thread: http://www.hisstank.com/forum/g-i-jo...ml#post1742979
|12-08-2008, 01:44 PM||#67|
Join Date: Nov 2008
Location: Dyersburg, TN
I don't think so. Not very many people could afford those high priced diecast toys, thus they all settled for joes and hemans. But it was very popular in Orange County though.
|12-08-2008, 02:07 PM||#68|
Join Date: Jan 2008
Once the movie is out and GI Joe is introduced to a new generation of fans we will see much more Joes flooding the market. The we will see a better comparison of the two. I go back to the reissued Prime. At a price point of right at $70 this isn't for children to play with. I know I wouldn't get that for my child to put in a sandbox when setting right next to it is a two pack with Prime and Megatron in the current cartoon style (which most children today would prefer) for far less. However sitting the classic prime next to the 20th Anniversary one I have displayed would be an option. Wouldn't you agree!!?
|12-08-2008, 02:26 PM||#69|
Join Date: Oct 2008
Location: Hutto, Texas
GI Joe was the most popular toyline for us in the Austin area, during the 80's. We did like TF as well but like someone posted earlier you could buy several Joes for the price of one TF. We always played with both, but had way more Joes then TF.
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