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05-23-2008, 04:09 PM | #1 |
Code Name: Snake Eyes
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Goldner has made working with Hollywood a key part of his vision. The first test was last year's "Transformers" movie, based on the Hasbro toy line, which has taken in more than $700 million worldwide and has a sequel scheduled for next summer.
The movie's success helped revive the brand, and fueled Goldner's plans to put more Hasbro brands on movie screens. A movie based on Hasbro's long-ignored G.I. Joe action figures is also scheduled for next summer. Hasbro also has deals with Universal to make four movies based on Hasbro games and toys and with video game publisher Electronic Arts Inc., giving it exclusive rights to create digital games based on Hasbro's products. "The key for us today is staying hungry and focused on our significant opportunities to go forward," he said. "We want to be everywhere consumers are, anywhere they are." Full article: http://www.boston.com/news/local/rho...s_beyond_toys/ Last edited by Commando; 05-23-2008 at 04:18 PM.. |
05-23-2008, 07:40 PM | #2 |
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Yea...he talked about expanding into anything and everything to reach consumers. There was an article in the Sunday paper this week...apparently, he's the first non-RI person to run the company.
Quote:
On Thursday, Goldner, 44, becomes the first out-of-stater to lead Hasbro — the nation’s second-largest toy company and producer of such American childhood icons as Transformers, Monopoly and Mr. Potato Head.
Here's another article: http://www.projo.com/business/conten...1.2973e38.html |
05-23-2008, 07:42 PM | #3 |
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05-23-2008, 07:59 PM | #4 |
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I can't wait for that Mr. potato head movie...
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05-23-2008, 08:02 PM | #5 |
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05-23-2008, 08:05 PM | #6 |
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Quote:
good article, i like reading how hasbro has overtaken mattel. my childhood dreams have come about. although, he didn't bring up any production and distribution problems, hrrghr, mmrph, mmrph! lets get some perpective from the common man, mr reporter guy. you know, a man in the street or toy aisle interview. reporter: "what do you think about hasbro's new growth and depth of innovation"? customer: "well i don't know about their growth, but if they actually made more product that is obviously so popular, and distributed it better, that could be an innovation i would welcome". |
05-23-2008, 10:33 PM | #7 |
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Cool, alright.....but long ignored?? ppfftt.....
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05-23-2008, 10:42 PM | #8 |
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05-23-2008, 10:45 PM | #9 |
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05-24-2008, 04:17 AM | #10 |
Code Name: Snake Eyes
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Quote:
Yea...he talked about expanding into anything and everything to reach consumers. There was an article in the Sunday paper this week...apparently, he's the first non-RI person to run the company.
http://www.projo.com/business/conten...7.2f745cb.html Here's another article: http://www.projo.com/business/conten...1.2973e38.html |
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