They had each of the sets for only $9.95 each. The Rhino set is now sold out, but 3 sets x $9.95 + $12.XX shipping was insanely better than the TRU price of $19.99 each.
IDs what the Holo VI IM and Repaint Monger come together in. Box set sounds like it might be a store exclusive and TRU would be my guess given the lack of an action figure one so far.
That's too much for me too, I don't like the Avatar figures in that scale. The Movie Masters are decent, and some of the vehicles, but that's about it, thanks for the heads up.
I think Mattel underestimated the potential for the license. I hear sequels are in the works. Hopefully the next toylines are much better.
Just a head's up, TRU is getting a special case of 3.75 Avatar Na'vi figures just like getting the Mattel store Dark Knight MM figures. Biolume Norm Spellman, Warrior Dress Tsu'Tei, and Warrior Dress Jake Sully were on the pegs heavy. The others weren't marked to specifically to be the Biolume editions, so I can't confirm if there's more than those 3 obvious new ones included. $9.99 is too rich for my blood, so I passed.
When the pegs go up, they should be between the regular figures and the deluxe or ATV pegs. Should be 3 pegs vertically, enough for 6 figures each I think.