How fast are the ROC toys selling?

[Rocky]

Are the new Rise of Cobra figures outselling or selling at a faster pace then: Star Trek, Transformers and or Terminator Salvation?

It seems that those toys sat on shelves and did not move, now they are all being clearanced. I hit four places over the weekend and purchased a boat load of ROC stuff.

When I returned today to go for round two almost all the Joes were gone at every location that I already hit.

Admittedly I did not purchase really any of the other lines so I do not recall how fast they sold.

[Jmacq1]

It's impossible to get an overall picture based just on anecdotal evidence.

My TRU was completely sold out of single cards in a day. But one of the Targets I went to had a very full display that only seemed to be shy one figure (Camo Scarlett) from the two wave 1 collections. Even after I was done there were still plenty on the shelves. Admittedly, that was "day of release" so maybe I just got there early.

The real test is going to be after everyone has their big displays up, and even more so after the movie is released. If the displays are still full a week after the movie comes out...might be time to start worrying about the future of the Joe toy line...unless they sell really well at Christmas.

I can say this though: Star Trek and Terminator certainly didn't sell out their first day, or their first week, or their first month at my local TRU. Star Trek has sold slightly better than Terminator, but there's still plenty of product on-shelves.

[iowajedi]

While some Tankers may disagree about the overall line and/or movie, I think that the ROC figures are much higher quality than both the Star Trek and Terminator lines (at least in the 3 3/4 inch lines). I don't know if that will mean anything to kids, but I was actually shocked at how poor the other 2 lines looked on the pegs when they were released in April/May. The Star Trek figures in particular just looked cheap and boring, despite that movie being great.

[Rocky]

thats what I am saying...... I certainly did not see any other line sell this quick in awhile. the funny thing with all the naysayers about this line it seems that collectors are the majority of people who are buying it up.

[Jmacq1]

Well, bear in mind G.I. Joe does already have an active collector base, divided though it may be on the subject of the movie.

Star Trek and (especially) Terminator not so much. There are folks that collect Star Trek "stuff" certainly, but they haven't had a very active action figure presence for a few years now. Not to mention that it certainly didn't have 3 3/4" offerings.

[CrimsonGuard101]

The figures are superior to any figures on the shelves and blow the crap away they tried to shovel out for Stra Trek and Temrinator. If they took some notes and made those figures like the ROC/25th/Modern ones it might have been different. Ask yourself of all the stuff on the shelves which have you perosannly bought: The Corps, Xmen, Iron Man, Star Wars, Extreme Detail(Target army figures), Ben 10, or GI JOE 25th/modern/ROC, Star Trek and Termiantor. I myself have only bought the 25th/modern/ROC figures and an occasional Star Wars figure for parts to make more 25th/Modenr figures. And that F-22 Combat Heros thing..

I think were going to have a larger assortment for at least the first few months of this first main 30+ figure wave, but depending on how much we get for custom fodder and all the kids after the movie wanting thier favorites, it could either get really huge or get really small and fall into the black abyss. However from the first 30 figure wave, I don't see any reason to coninue them under ROC flag once the movie has ocme and gone they can return to Modern ARAH or move into Resolute after this first 30 figures, we DO NOT need 400 SE and SS reapints in the next 30 figure wave...ther eis not that many fiugres in this movie and we do not need all of the 25th/modenr figures redon ein the ROC style just to continue pushing the movie topic.

[CobraRebellion]

They aren't going anywhere in a hurry up here.

[samantha]

I can tell you I have been in every store that may sell GI Joe ROC toys for 40 miles of my home, over the last 5 days and they are selling fast in some areas while very slow in others. The big boon to this toy line will be fans and collectors. Right now I do not feel any one can answer your question. It is just way to early to tell. Give the toy line time to be seen on shelves as well as sold in more stores and then ask that question.

[Rocky]

I agree. I also wonder if the collectors and scalpers will buy up these figures to the point of having a shortage when the movie hits.

Also its quite sad that the "Tough Troopers" are like $3.00 more than the ROC figures. I know they have light up stuff and whatknot but they are aimed at the under 10 crowd.

[Jmacq1]

I agree. I also wonder if the collectors and scalpers will buy up these figures to the point of having a shortage when the movie hits.

Also its quite sad that the "Tough Troopers" are like $3.00 more than the ROC figures. I know they have light up stuff and whatknot but they are aimed at the under 10 crowd.

I think these have been made in high enough quantities that it will be very hard for the relatively small existing collector base to cause a "shortage" by themselves. Maybe on a few particular figures (at least until they start showing up in revision cases), but certainly not the line as a whole.

[CrimsonGuard101]

Yeah price points on a lot of this stuff is not going to help it cept for the hardcore peeps who just gotta have it now, like myself.

[Rocky]

Right now I do not feel any one can answer your question. It is just way to early to tell. Give the toy line time to be seen on shelves as well as sold in more stores and then ask that question.

I know, I know...... its more rhetorical than a solid question.


Just trying to generate conversation that does not fall into the "The movie sucks, The movie rocks, The toys suck, The Toys rock" threads that pop up every few minutes........lol.

[Rocky]

I think these have been made in high enough quantities that it will be very hard for the relatively small existing collector base to cause a "shortage" by themselves. Maybe on a few particular figures (at least until they start showing up in revision cases), but certainly not the line as a whole.

I know there is nothing to base this on except "Gut Feeling" but I don't see them ever really going back to The Real American Hero line. I see them pushing out revisions of all characters based on ROC. I don't really know why I feel that way but I do.....thoughts?

[samantha]

I know, I know...... its more rhetorical than a solid question.


Just trying to generate conversation that does not fall into the "The movie sucks, The movie rocks, The toys suck, The Toys rock" threads that pop up every few minutes........lol.

I understand. I saw three little boys at the Target end cap pleading with their mother to buy them some of the figures. That made me smile. I feel good about the prospect of these toys doing well.

[iowajedi]

As others have said, the true test of the ROC line will be the first few weeks after the movie comes out. If the kids start buying them up then Hasbro has a hit. If the kids don't bite and it remains a collectors only line, then Hasbro may have overplayed their hand by clogging the pegs. In my area, it looks like the figures are fairly available, although not all waves have appeared. I'm specifically looking for the Paris Pursuit wave and have yet to find it at TRU or Target.

[Jmacq1]

Unnecessary fearmongering. Hasbro's proven (and often repeated) business model is to return to "classic" product during lulls/between movies. I do think we might never go back to full on "classic cardbacks with classic characters" but I'm quite confident that "classic" (and Resolute) figures will be seen again. Maybe under "Rise of Cobra" branding, and maybe under some other kind of "unified" line.

I don't believe we'll ever get split/separate lines for movie/classic product either. Just like Star Wars puts out Prequel and Original trilogy all under one banner, G.I. Joe will put out movie and non-movie stuff under one banner. The only way we might get a split line is if new animation shows up and they choose to do figures in an "animated" style.

[Shogi]

In my area it seems like me and another tanker are the only ones buying these up, but I also just heard from another collector that he didn't know they were coming out this weekend so he's running around buying stuff up.

I like the feeling that I don't have to rush out and buy everything lest I never see it again

[Rocky]

Good point, I have to say I agree 100% with what you said.


I am reading how so many people are spending a lot of money thus far.... this line seems to be selling at the same pace as the 25th line. The only real difference is they have stocked the shelf's making it easier to buy as you go. There is no necessity to buy everything at once in fear that the dreaded scalpers scooping everything up.

[CrimsonGuard101]

Unnecessary fearmongering. Hasbro's proven (and often repeated) business model is to return to "classic" product during lulls/between movies. I do think we might never go back to full on "classic cardbacks with classic characters" but I'm quite confident that "classic" (and Resolute) figures will be seen again. Maybe under "Rise of Cobra" branding, and maybe under some other kind of "unified" line.

I don't believe we'll ever get split/separate lines for movie/classic product either. Just like Star Wars puts out Prequel and Original trilogy all under one banner, G.I. Joe will put out movie and non-movie stuff under one banner. The only way we might get a split line is if new animation shows up and they choose to do figures in an "animated" style.

I agree with this 100% I have the same feeling that this will blend all together the same way all of the Star Wars figures do, I am actually likning that Idea as I do not need 2 of every figure to keep one carded and one open LOL.

[Rocky]

I like the feeling that I don't have to rush out and buy everything lest I never see it again

I agree with this as well.

[Troynos]

The big indication of how well RoC sells will be when the movie actually hits.

The first "load" on the shelves will go fast to people like us. How long it sits on the shelves after the movie premieres will be the true test.

[Rocky]

The big indication of how well RoC sells will be when the movie actually hits.

The first "load" on the shelves will go fast to people like us. How long it sits on the shelves after the movie premieres will be the true test.

Okay, but what are your thoughts?

[X-factorz]

I think the ROC toys are off to a great start (from a sales standpoint) and will only continue to do better once the movie is released. One month from now there will be an entirely new generation of GIJOE fans that will be eagerly searching for anything GIJOE, just like the majority of us did when we were kids. As well as the new parents that played with GIJOE when they were kids and want to share in the nostalgia with their children.

Side note: Has anyone found any ROC toys at Kmart yet?

[Rocky]

Have not even checked K-mart yet...... might have to.

[Tracker]

I understand. I saw three little boys at the Target end cap pleading with their mother to buy them some of the figures. That made me smile. I feel good about the prospect of these toys doing well.


I've seen practically the same thing. This line seen be be attracting kids and collector alike

[Troynos]

My thoughts? My stores haven't put their stock out yet, so can't really tell.

[Rocky]

My thoughts? My stores haven't put their stock out yet, so can't really tell.

I am just curious - are they usually behind everyone else or is this a first?

[take2todd]

They just put out all ROC at my target. I scored a Steel Crusher. They are pretty cool. Thats the only one i 'had' to buy. I really wanted to get the armored panther and snake trax, but am unsure whether its worth it for me?

[btmarine]

I think the alpha vehicle packs could have been better. They seem to be the only thing on the shelves around here, oh that and Rip Cord/Heavy Duty.

[CrimsonGuard101]

They are tad to expenisve for me to get right this minute (wanted more figures and the RHINO..saving for Rages too). I wanted the TRAX and the Armadillo but I figure they will clearance those soon because there are soo gd many of them and will not sell well at $15.99 in mop.

[Troynos]

I am just curious - are they usually behind everyone else or is this a first?


Northeast, we seem to be behind everyone else. I think it's just my town's stores. Heard that there was some stuff out at a Target over the weekend in a city about 45 mins south of me. Didn't feel like driving for 2 or 3 figures.

Only got a budget of $25 to spend until next week.

[Sunbow_Joe84]

I haven't been back to target since my initial grab so i have no idea. but everyday i get a little more nervous i wont get my destro baroness and CC

[Rocky]

Gotcha............

[Mainframe]

Here's a indicator. I was at a Toys R US, two 9-13 year olds were with a 30's something and they walked by the ROC endcap and said "What are these?". The 30 something explained told them they were G.I. Joe, they were intrested, but they didn't "know" what they were looking at . One said he saw "a commercial" but as much as we love Joe stuff, alot of young people just don't have the exposure yet. Sadly they walked away and went to the transformers section, which it sounded was why they came in the first place

[Rocky]

Now I wonder how that will change when the movie comes out? Besides Snake-eyes are kids going to gravitate to a particular charachter?

With Transformers there are so many to choose from....sadly GI Joe does not.......from a childs perspective.

[Dr. Whom]

Once the Movie hits these will be all gone. I saw them today at Target and kids were already buying them.

[ChaplainAsst]

Kids (or more accurately, parents) won't buy the higher end priced toys until after the movie hits unless their kid is already a HUGE GI Joe fan. But after the movie comes out, there will be much more excitement among kids. I agree that it is mostly collectors and kids that are fans that are buying right now. This weekend should see most stores having their stocks out, and we will see how things fare after that.

[NeoDragonKnight]

ya its hard to tell, from what I can see they are fantastic toys for kids but the price point on them are rather high, especially at TRU as compared to walmart. As a result it would appear as walmart would sell more then TRU.

[CobraElite]

I think its to early to tell but I will admit that my local TRU was completely out of stock the next day after release and 2 other targets as well. Does TF sell thier stuff this fast? It's just to early to tell IMO.

[BadWolf]

As of sunday the only place I found them were TRU, and I managed to get all 7 of the figures I wanted this wave. So I don't see a major run on these around here!

[Syn3sthesia]

As of right now (without the movie push), not very well.

The 4 stores I visited have plenty of product.

[Jeffrozup]

This has been mentioned before but I think its unfair to compare the line to the Star Trek, Terminator, Indy and Wolverine movie figures just because they are all movie lines.

The joe figures are incredible in detail and quality which will help sales. GI Joe also has an established fan base and its one of very few toy lines that has profited WITHOUT having a hit movie to go along with it. Probably GI Joe and Star Wars are kings in this area with possibly Transformers being right behind them.

There is an interest with several age groups right now. The characters appeal to the Joe followers while the spring-loaded weapons, etc can attract kids to get them for playing. Thus far, Hasbro has done a very good job in putting out this line.

It was also mentioned about the line continuing and I have no problem with that but with 37 figures already out, I hope they don't start making a bunch of re-paints and dupes of characters just to extend it to another 37 characters. If you don't have 20 more characters, etc then don't make that many more figures.

The ROC line has quality thus far.

[hayardin]

In Nova Scotia Canada, I've only found one store that had individual figures (Toys r' us). They had the first 3 waves, and hadn't looked like they had sold a single figure. I do believe this was the first day the product had been on store shelves though(Sun July 5).
Strangely there wasn't a single Scarlett in the lot, and only one Cover Girl, who looked like she had clown make-up on.
I bought 6 of the single carded figures (Shipwreck, Destro, Heavy Duty(camo), Zartan, Storm Shadow, and Baroness. I had bought the Raven, and APV the previous day at my local Walmart, which had tons of vehicles, and no figures out yet. The level of quality in some of the figures is amazing, Shipwreck, and Destro are stunning, and make their 25th counterparts look dull.

[Kidlockdmh]

i dont know about the ROC toys, way too new, but the Transformers line is selling like hotcakes in my area, albeit a few shelfwarmers. and when i mean line, I mean the real complex figures in deluxe, voyager and leader class. not the Fast action battlers, gravity bots, and other junk that is rotting on the shelves. the terminator figures are rotting on the shelves, i think im the only one who bought any in all my stores, and now they are on clearance at target. also the star trek figures havent moved at all either, both of these due to quality im sure. but the transformers are kickin butt, and some of them are already becoming hard to find!

[Blaster'spunchingbagg]

I know, I know...... its more rhetorical than a solid question.


Just trying to generate conversation that does not fall into the "The movie sucks, The movie rocks, The toys suck, The Toys rock" threads that pop up every few minutes........lol.

Just so you know . . . the movie rocks, . . . but then sometimes it sucks, however the toys do infact rock, but on the other hand . . . lol just given you shit.

[X-factorz]

After visiting 3 stores tonight that I had purchased figures from the day before, all 3 had sold through the majority of their stock of figures. The vehicles were still around though. I am definitely seeing a trend to what people are buying around here and honestly it kind of sucks. I really hope that shipments keep coming in of these figures so the people that are trying to horde certain ones can choke on them and destroy the secondary market at least for awhile as well.

[Shin-Gouki]

Well, bear in mind G.I. Joe does already have an active collector base, divided though it may be on the subject of the movie.

Star Trek and (especially) Terminator not so much. There are folks that collect Star Trek "stuff" certainly, but they haven't had a very active action figure presence for a few years now. Not to mention that it certainly didn't have 3 3/4" offerings.


This is just about what I was going to say. Time will tell if it's Star Wars or Indiana Jones.

[foor]

Not very fast or at all where I am. Aside from me and some randoms, the toys are staying put.

When I was browsing last week, some kids walked up to the toys, one said "What's this?" and the other kid replied "Dunno. Some movie coming out."

When it came to Transformers, they were so happy and kept screaming how they want to be Bumblebee right in the middle of the asile.

[MLos1]

At my local Target two cases of wave 1 lasted for 3 days. Plus 3 cases of vehicles also gone. They are as of yesterday, SOLD OUT.

[80sBabyFTW]

Yeah, the Target by me sold out all of their stock as well.

[topnotch97]

it just came out, so expect more restocks in the coming weeks.

besides, not all stores have it yet or not out yet (prolly in the back, thinking the release date is next month) :D

[Zoltron]

I just hope they get enough to meet demand.

I'm sick of scalpers.

[MLos1]

..and on another note, my two local Wal-Marts had nothing in stock. I guess they are following the street dates.

[tee25]

As I was carrying (no need for a cart!) my score of the an alpha vehicles case and a Sgt. Stone, i walked past a family with 3 kids around the age of 5-8...they were so excited, it was pretty funny. They were like..."GI Joes!! Daddy, we love that commercial"! I think they'll sell well, once the movie is out for sure and especially if they run some sales. Cover girl, Baroness, Sgt Stone, and Camo dukes seem to be selling well leading me to believe there's a scalper around here!!

[Rocky]

Cover girl, Baroness, Sgt Stone, and Camo dukes seem to be selling well leading me to believe there's a scalper around here!!

Same here....... cause' you know its not kids grabbing those figures...

[dbuchan]

All the ROC 3 3/4 figs and vehicles are sold out up here at my local store. All the kids stuff still cramming the racks.

[Loose Cannon]

They haven't put anything out in the Targets yet. TRU had what I assume was 6 cases since the 6 Barbecues are still there and everything else is gone. So Way better than Star Crap and Terminator is just poor quality. Although the true test is when the big setup goes up and see how the kids pick it up. Right now I bet it's all collectors picking this stuff up. And it's still not enough.

[Weapon XIX]

My Targets just put stuff out yesterday and were still very well stocked of the assortments they had when I got there at 7pm. The gunships and hummers are going faster than the figures. I'll check back in later this week to see what the damage is like after a few days.

Toys R Us is a different story. They put out stuff on the 4th and are entirely wiped out of figures (with the exception of a lone Barbeque) and only have Gunships and the Pit left - along with the role play toys and more kiddish fare.