PDA

View Full Version : What does GI Joe need?


Still Wind
05-27-2012, 08:55 PM
Been looking at all the chatter and thought I would pose this poll.

lardman
05-31-2012, 04:53 PM
Not a cartoon, a comic! But times have changed I fear and comics aren't what they used to be (in terms of popularity with kids) :(

sbartek1974
05-31-2012, 05:00 PM
Cartoons. A modern cartoon, keep Renegades but bring in more ARAH Joes in uniform. And continue the classic cartoons. And commercials to promote the toys.

Xenos
05-31-2012, 05:02 PM
Not a cartoon, a comic! But times have changed I fear and comics aren't what they used to be (in terms of popularity with kids) :(

They have like three ongoing series going already.

Headman
05-31-2012, 05:08 PM
They have like three ongoing series going already.

lol this is what I was thinking. And I doubt we can all agree on what makes up a good cartoon, so we're screwed there too. If this movie sucks a reboot may be in order, but I'm holding out hope that they'll right the ship and get this franchise back on track.

Black Llama
05-31-2012, 05:14 PM
Fans who complain more!

http://www.reactiongifs.com/wp-content/uploads/2011/12/ohmy.gif

Beckley
05-31-2012, 05:27 PM
One continuity would be so cool.
If anything, have a comic aimed at more mature audiences, and an animated series for the younger audience; but make it the same continuity.
Just as the live action Star Wars films and the animated Clone Wars series share the same universe.
You could have a comic focusing on the early exploits of GI Joe featuring a young Snake Eyes and the rest of the original 13.
Then an animated series set in the same universe (but in the future) where an older, more seasoned Snake Eyes in training Jinx & Kamakura.
The comic could have the enemy be human cobra soldiers where as the futuristic kid friendly cartooon would have the enemies be B.A.T.S. and BioVipers.

CrimsonGuard101
05-31-2012, 06:01 PM
Has anyone read thier May collectors club magezine and read the GIJoeCC interview with Jon Chu and Lorenzeo Di Bonabuttface?

I find one quote from DiBonnabuttface intriguing:

GIJCC: It sounds very exciting and the previews we've seen look really impressive. In closing, if you could send out one message to the HARDCORE Gi Joe fans, what would it be?

Lorenzo Di Bonnabuttface: The message would be that Jon made the movie they were HOPING for...

WTF? WAY TO GO PARAMOUNT! i f'in swear someone goes out on the limb and even aknowledged by the biggest hater of all time of Gi Joe (DiBonnabuttface) and actually aknowledges Jon's awesome work just to THROW IT BACK in our faces as well as Jons by delaying it for the most assinine reason to put in in 3d? incredible...

FirstReality
05-31-2012, 06:04 PM
Rebooting the movie franchise isn't going to work - they sorta half-rebooted for Retaliation, and it's clearly backfired on them. If they reboot now, say for a third movie, they're just going to confuse people. Better to go a good half-decade at least between movies before trying again with a new continuity (like Spider-Man).

A Cartoon's not going to work either, because Hasbro's only going to show it on The Hub, which limits the viewership something awful. And since they're limiting other ways of viewing it in other sources, half the actual fandom won't be able to watch it, and it's not really going to grow the fandom any. If they were willing to get it on Cartoon Network, they'd stand a better chance - if Lucas wasn't willing to start his own network for Clone Wars, Hasbro should've followed his lead.

Comics aren't going to do much better, as the current line proves. If the sheer number of Joe comics IDW's throwing out each month can't get more Joe fans, no other comics are going to do better.

Finally, ending production of the line seems inevitable now. The push-back for Retaliation will drop Joe from just being a movie tie-in line to a FAILED movie tie-in line! And if you can't move units when you've got a movie, a line as small as Joe isn't going to survive.

With that in mind, Hasbro BETTER keep the Club around, because otherwise we might be looking back at the 94-98 years as a "good time" for the Joe line in comparison to what's coming Summer 2013. If the Club isn't putting out new figures, no one else will. :(

figureware
05-31-2012, 06:13 PM
Apparently GI Joe needs a dude in an Iron suit that fly's, a big green guy, a God and an all American hero!...in all seriousness for the many, many people on this sight that have said GI Joe wont work or translate because of the cheesy costumes...see above comment and watch the Avengers, Spider-man, and Batman...seems costumes work? just saying.

fireflyguy
05-31-2012, 06:44 PM
I don't even know what Joe really needs at this point. Maybe just to be shot in the head and get it over with.

Cobra Terrorist
05-31-2012, 06:56 PM
I'm glad you started this thread, OP. I've had this thought for a while now.

I think G.I.Joe somehow needs to "get with the times" and modernize the brand. Somehow latch onto new technology, recent trends, things that kids will like, understand, and get into. A plain ol' action figure isn't gonna cut it with today's kids. It just isn't, IMO.

Exactly what do you mean, CT?

Well...off the top of my head...things like that Facebook (is it Facebook?) game. That's a good start. Beyond that? I'm not sure.

Maybe some type of badge on the figure that you could scan with your phone that links to the Joe website and plays some type of action scene with the figure you just scanned. I dunno...I'm just thinking out loud.


Here's the product that got me thinking about this. I think this is a good example of how an old brand can stay current. Maybe this will convey what I mean a little better.

Hot Wheels Video Racer from Mattel - YouTube (http://www.youtube.com/watch?v=9ZI5KnjqRio)

46 Zone
05-31-2012, 07:03 PM
They need a good cartoon on cartoon network to be shown with the saturday am action cartoons.

fireflyguy
05-31-2012, 07:12 PM
Do those commercials work to bring more business to Hardee's? Maybe those directors for the Hardee's commercials should do a GI Joe movie.

sparks007
05-31-2012, 07:28 PM
A good movie with an awesome video game tie in. Then a sequel that holds up and another awesome video game. Wash, rinse , repeat as necessary.

Stoner
05-31-2012, 07:44 PM
Toy Commercials!!!

RayType
05-31-2012, 07:45 PM
Has anyone read thier May collectors club magezine and read the GIJoeCC interview with Jon Chu and Lorenzeo Di Bonabuttface?

I find one quote from DiBonnabuttface intriguing:

GIJCC: It sounds very exciting and the previews we've seen look really impressive. In closing, if you could send out one message to the HARDCORE Gi Joe fans, what would it be?

Lorenzo Di Bonnabuttface: The message would be that Jon made the movie they were HOPING for...

WTF? WAY TO GO PARAMOUNT! i f'in swear someone goes out on the limb and even aknowledged by the biggest hater of all time of Gi Joe (DiBonnabuttface) and actually aknowledges Jon's awesome work just to THROW IT BACK in our faces as well as Jons by delaying it for the most assinine reason to put in in 3d? incredible...


Ohhhhh that's minor. Its been a long time, but I remember an interview back during ROC (I tried looking for it but can't find it), a question was asked to Bonaventura if they would have Roadblock in the next movie. He said something like "Sure! I don't know who the heck he is, but his name sounds badass!". Fast forward three years later and we found out who is the star for the sequel.....

Stoner
05-31-2012, 07:46 PM
I'm glad you started this thread, OP. I've had this thought for a while now.

I think G.I.Joe somehow needs to "get with the times" and modernize the brand. Somehow latch onto new technology, recent trends, things that kids will like, understand, and get into. A plain ol' action figure isn't gonna cut it with today's kids. It just isn't, IMO.

Exactly what do you mean, CT?

Well...off the top of my head...things like that Facebook (is it Facebook?) game. That's a good start. Beyond that? I'm not sure.

Maybe some type of badge on the figure that you could scan with your phone that links to the Joe website and plays some type of action scene with the figure you just scanned. I dunno...I'm just thinking out loud.


Here's the product that got me thinking about this. I think this is a good example of how an old brand can stay current. Maybe this will convey what I mean a little better.

Hot Wheels Video Racer from Mattel - YouTube (http://www.youtube.com/watch?v=9ZI5KnjqRio)

Skylander Joes ?!

Zarana
05-31-2012, 07:48 PM
Underoos

DavAnthony
05-31-2012, 07:48 PM
Very simple...it needs people who aren't Morons running it. This is one of the THE MOST slamdunk brands and Hasbro can't figure out how to make it work?!
These Corporate stooges need to get out from behind their desks and get on some boards, go into stores, and start to listen. Forget the test groups-they don't work and much depends on your sample population/sample size, etc etc. You get one group it can go one way get another and you get something different. They need to hire some creative people to run that brand and then back the F up and get out of their way.
This brand not working is about as dumbfounding as someone who looks at a cup full of water and has no idea how to drink it.
Just mindless.

Cobra Terrorist
05-31-2012, 09:45 PM
Toy Commercials!!!

YES! This too. Why aren't there toy commercials like there used to be? I've thought this before....it just doesn't make sense. Why don't toy companies ADVERTISE???

It's not just G.I.Joe. Transformers is the same way. On the rare occasion I see a TF commercial - I'm psyched!


Skylander Joes ?!

I don't get it....elaborate!:D

Some_Gamer_Dude
05-31-2012, 09:50 PM
Try to be the best comic cartoons of all, Justice League Unlimited and X-Men TAS.

I am dead serious with this, adapt the comics, write new stories with characters you find interesting, update the costumes and poof, done.

The comics are generally considered pretty good, other cartoons have had quite a bit of success adapting comics. People want ARAH.

Seems like a no brainer, huh? I know Hasbro may cry fowl when Storm Shadow won't appear for some what, 20 episodes, lack of real ongoing plot, Snake Eyes isn't a Ninja for a while, but it might be the only sensible thing to do.

Still Wind
05-31-2012, 09:58 PM
I'm glad you started this thread, OP. I've had this thought for a while now.

I think G.I.Joe somehow needs to "get with the times" and modernize the brand. Somehow latch onto new technology, recent trends, things that kids will like, understand, and get into. A plain ol' action figure isn't gonna cut it with today's kids. It just isn't, IMO.

Exactly what do you mean, CT?

Well...off the top of my head...things like that Facebook (is it Facebook?) game. That's a good start. Beyond that? I'm not sure.

Maybe some type of badge on the figure that you could scan with your phone that links to the Joe website and plays some type of action scene with the figure you just scanned. I dunno...I'm just thinking out loud.


Here's the product that got me thinking about this. I think this is a good example of how an old brand can stay current. Maybe this will convey what I mean a little better.

Hot Wheels Video Racer from Mattel - YouTube (http://www.youtube.com/watch?v=9ZI5KnjqRio)

Hey thanks for the replys all!!! I think you maybe on to something, wasn't their suppose to be a Sci-Fi/facebook game with classic character designs in the works?

Dealer Destro
05-31-2012, 10:00 PM
I could personally give two shits about crappy media tie ins. Just keep the F-ing pegs stocked with product and my wallet so empty that I am hitting up moms for gas and lunch money.

youdoitimbusy
05-31-2012, 10:36 PM
They could start by putting product on the shelves for the remainder of the year. Seriously 1 wave of figures for the whole year? Or how about making the dg figures available to online retailers? Or at least some online exclusives for the rest of the year, singles only please I'm not buying exclusive 4 packs when they have "repack varients"

crock master
05-31-2012, 10:44 PM
it needs none of the above, just a plain old swift kick in the ass

Ruin
06-02-2012, 09:12 AM
I think G.I.Joe somehow needs to "get with the times" and modernize the brand. Somehow latch onto new technology, recent trends, things that kids will like, understand, and get into. A plain ol' action figure isn't gonna cut it with today's kids. It just isn't, IMO.

Exactly what do you mean, CT?

Well...off the top of my head...things like that Facebook (is it Facebook?) game. That's a good start. Beyond that? I'm not sure.

Maybe some type of badge on the figure that you could scan with your phone that links to the Joe website and plays some type of action scene with the figure you just scanned. I dunno...I'm just thinking out loud.


Here's the product that got me thinking about this. I think this is a good example of how an old brand can stay current. Maybe this will convey what I mean a little better.

Hot Wheels Video Racer from Mattel - YouTube (http://www.youtube.com/watch?v=9ZI5KnjqRio)

I think that these are very good points.

Ruin
06-02-2012, 09:19 AM
I think Hasbro should abandon any idea that having a movie and a cartoon is somehow a mutually exclusive proposition. I don't even see any need for any sort of tie-in or continuity between them given that the needs of appealing to a general audience with a feature film are going to be substantially different than appealing to the 6-14 croud with a cartoon.

It's not like anyone would confuse a cartoon series with a live action movie, and it would give you two mediums from which to market product.

I do not see how killing Renegades was a good idea, movie or no movie....

HEAT Viper
06-02-2012, 09:31 AM
A Resolute quality cartoon series, toned down a bit for the kids (language and blood-wise); a quality video game as many have mentioned above (I don't play, so I'm not sure what the best comparisons would be, but something along the lines of the more recent Call of Duty/HALO stuff but again, age appropriate--doesn't mean us big kids still couldn't enjoy it too); and a toy line on the same level as POC/30th, with one or two bigger vehicles each year all featured in said video games/animation.

Simply put, make it all good and they'll make good $$$.

cardensb
06-02-2012, 09:43 AM
more cowbell

(first one in!)

07GT500 COBRA
06-02-2012, 09:48 AM
Two words: Video Game.

It's all about video games these days. Just look at the space they take up in TRUs compared to our glory days. Just look at how many are being turned into movies themselves. If Hasbro spends wisely on a story-driven 1st person or sandbox style Joe game with a decent multi-player system you'll expose more of the child demographic Joe was meant for than any comic, cartoon or toy commercial ever could these days.

Raise your hand if you would run out right now and buy "Call of Duty: GI Joe" or "Snake Eyes" if they just hit the shelf. Hell, most of us here would have them on pre-order.

Raw Dog
06-02-2012, 10:00 AM
I'm glad you started this thread, OP. I've had this thought for a while now.

I think G.I.Joe somehow needs to "get with the times" and modernize the brand. Somehow latch onto new technology, recent trends, things that kids will like, understand, and get into. A plain ol' action figure isn't gonna cut it with today's kids. It just isn't, IMO.

Exactly what do you mean, CT?

Well...off the top of my head...things like that Facebook (is it Facebook?) game. That's a good start. Beyond that? I'm not sure.

Maybe some type of badge on the figure that you could scan with your phone that links to the Joe website and plays some type of action scene with the figure you just scanned. I dunno...I'm just thinking out loud.


Here's the product that got me thinking about this. I think this is a good example of how an old brand can stay current. Maybe this will convey what I mean a little better.

Hot Wheels Video Racer from Mattel - YouTube (http://www.youtube.com/watch?v=9ZI5KnjqRio)

I think a video game like Skylanders would be cool. The Joe action figures and vehicles you purchased could then be deployed in the game. The game could even prompt you to purchase specific toys in order to better your chances of completing the mission. For example, if you buy the Snow Job figure and deploy him in the game, it's a lot easier to beat the snow mission level.

HartAttack
06-02-2012, 10:20 AM
Sever all ties with Paramount. Seriously, The idiots Paramount have no clue what Joe fans want. I don't care about the Rock and Channing Tatum's bromance time and I sure as hell don't care about 3D. Hell, they even screwed up their own property with the Star Trek reboot. (and I kinda liked that movie, but really, Spock goes back in time and changes the entire ST continuity, and yet the didn't retcon out of existence Archer????)


The "Collector's Club" is a massive joke. After hearing from a Club employee in KC09 that the club was never intended for ARAH collectors kinda left a bad taste in my mouth. Add to that the debacle with the CC server hack, and general lack of planning for NOLA this year makes me wonder if Savage is contractually obligated to include all forms of G.I. Joe just so he can keep his hands on Transfromers and the vintage 12 inch lines.
Just do like Mattell does with MattyCollector and let us order the figs directly from Hasbro

Make a decent video game

Make a full Resolute series. That one shot ruled, and then they give us Renegades?????

I have 8 Wal-Marts, 4 Targets, 2 K-Marts and a Toy's R Us within 60 miles of my house and I can only fid Joes regularly at 1 of those stores, and thaht store is a rundown K-Mart frequented by people I don't want to expose my 6 year old and 6 month old twins to.

Put someone in charge of the brand that actually gives a damn. I nominate Larry Hama.

Sgt Major Haley
06-02-2012, 10:45 AM
I voted Reboot. Lets face it, unless you get Larry to write the script, a Live Action is just gonna get red headed step child syndrome. Even then fans are gonna whine.

As far as Toon vs Comic, a comic would be the beter way to go, unless the toon is geared for 18+. Up until the "Blue Ninja" arch and the death of Billy I was only reading the IDWverse and was enjoying it.

Not so much give them new blood, but update everyone, Hell the conflict in the Middle east has been going on for 11 years.

Give them more then just Cobra to fight.....Add the Red Shadows, Give them early versions of SKAR, show straglers of General Blitz's Iron Army. Introduce the Men of Evil.

Sgt Major Haley
06-02-2012, 10:57 AM
Underoos

Id buy some!!

would the Baroness' set be in leather?

Sgt Major Haley
06-02-2012, 11:05 AM
Very simple...it needs people who aren't Morons running it. This is one of the THE MOST slamdunk brands and Hasbro can't figure out how to make it work?!
These Corporate stooges need to get out from behind their desks and get on some boards, go into stores, and start to listen. Forget the test groups-they don't work and much depends on your sample population/sample size, etc etc. You get one group it can go one way get another and you get something different. They need to hire some creative people to run that brand and then back the F up and get out of their way.
This brand not working is about as dumbfounding as someone who looks at a cup full of water and has no idea how to drink it.
Just mindless.

Thats about the same thing I was thinking when I read the "how would you run Hasbro" thread. But to go farther, get rid of the "Head of Boys Toys" Title, and give each brand its own (Joe, SW, TF, Marvel.)

Sgt Major Haley
06-02-2012, 11:10 AM
Two words: Video Game.

It's all about video games these days. Just look at the space they take up in TRUs compared to our glory days. Just look at how many are being turned into movies themselves. If Hasbro spends wisely on a story-driven 1st person or sandbox style Joe game with a decent multi-player system you'll expose more of the child demographic Joe was meant for than any comic, cartoon or toy commercial ever could these days.

Raise your hand if you would run out right now and buy "Call of Duty: GI Joe" or "Snake Eyes" if they just hit the shelf. Hell, most of us here would have them on pre-order.

You must not be that old, I can remember walking into TRU and it was a whole Isle of Nintendo and Sega games (the old paper tickets you use to have to that to the security desk) and then the other half if the Isle had the accessories.

minstrelboy
06-02-2012, 11:55 AM
Some sort of consistency would be nice. For me, the original Marvel comics story is be all end all, and nothing else would ever replace that unless it IMPROVES upon it.

atomatron
06-02-2012, 11:59 AM
more scarlett and baroness in male friendly outfits

jason statham

less ninjas

as mentioned above, resolute like cartoon

kneroh
06-02-2012, 12:05 PM
Thats about the same thing I was thinking when I read the "how would you run Hasbro" thread. But to go farther, get rid of the "Head of Boys Toys" Title, and give each brand its own (Joe, SW, TF, Marvel.)

They do have that. They're called brand managers and they answer to the head of boys toys.

07GT500 COBRA
06-02-2012, 12:21 PM
You must not be that old, I can remember walking into TRU and it was a whole Isle of Nintendo and Sega games (the old paper tickets you use to have to that to the security desk) and then the other half if the Isle had the accessories.

Almost 40 actually.

There's much more store space taken up by video games than back in the Sega and Nintendo years that I remember. I could be wrong on that, but it doesn't change the fact that GI Joe could seriously use a hit video game.

Loose Cannon
06-02-2012, 12:26 PM
I say a new cartoon, with matching comic and corresponding toys. I think at the height of Joe innovation you had an awesome mini-series under your belt, Issue number 11 and then matching figures pumped out in force so every kid caught that commercial at least once. Once was all you needed. Then excellent filecards filled in the gaps, and vehicles came with cool blueprints and great catalogues of newly released toys.

It's probably harder than its sounds but it is what hooked me. The minute they dismantled it, it all fell apart. First the cartoon stopped, when it came back it was crap. Then the comic ended and then we went into a tailspin then nosedive. finally they just cut all the corners. But the first two are the real keys to success.

But what could Hasbro do? TMNT came out and there was no stopping that train. How can you stay innovative enough when you sell a great product that works but people just lose interest(Getting rid of the cartoon killed them) I'm sure Blackberry feels the same way about iPhones.

Instead of going overly neon they should have went over the top Military realism. It's the thing they do. not day glo ninja! Although to give Larry credit he made ninjas cool. Almost single-handedly. Still they should have picked up McFarlane used up the real military heroes from the first gulf war and Somalia, then made a medal of honor line. Joe sized figure of real life American Heroes.

Joes didn't come back until TNMT was gone. The beauty of Legos is you can have all sorts of adventures in the same scale. So you imagination can run wild.

Joe needs to do what Star Wars did. Expand your universe. Either shift to the future when the Joes are under the command of General Falcon (probably better fit) or add some pre joe timeline events under Lt. Colton. With matching Cartoon!

Steevy Maximus
06-02-2012, 10:02 PM
Rebooting the movie franchise isn't going to work - they sorta half-rebooted for Retaliation, and it's clearly backfired on them. If they reboot now, say for a third movie, they're just going to confuse people. Better to go a good half-decade at least between movies before trying again with a new continuity (like Spider-Man).

A Cartoon's not going to work either, because Hasbro's only going to show it on The Hub, which limits the viewership something awful. And since they're limiting other ways of viewing it in other sources, half the actual fandom won't be able to watch it, and it's not really going to grow the fandom any. If they were willing to get it on Cartoon Network, they'd stand a better chance - if Lucas wasn't willing to start his own network for Clone Wars, Hasbro should've followed his lead.

Comics aren't going to do much better, as the current line proves. If the sheer number of Joe comics IDW's throwing out each month can't get more Joe fans, no other comics are going to do better.

Finally, ending production of the line seems inevitable now. The push-back for Retaliation will drop Joe from just being a movie tie-in line to a FAILED movie tie-in line! And if you can't move units when you've got a movie, a line as small as Joe isn't going to survive.

With that in mind, Hasbro BETTER keep the Club around, because otherwise we might be looking back at the 94-98 years as a "good time" for the Joe line in comparison to what's coming Summer 2013. If the Club isn't putting out new figures, no one else will. :(

I'm not sure I'd get quite THAT pessimistic, but I do agree that barring a significant jolt in popularity due to the movie, I do think we are coming to the point the Club might well end up the primary source of Joes for a while (after 2013's movie push).

As to what the Joe brand needs?
I don't know, as they've tried EVERYTHING in the book to rejuvenate Joe as a property, including a live action film which did okay, but failed to ignite the sales Hasbro and the retailers wanted.

Comics are effectively dead as a mass market medium, so they aren't even worth mentioning (and those who do don't grasp the market)

Hasbro did two cartoons (Sigma Six and Renegades) neither had significant impact for various reasons. For all the people harking about getting it on other channels, bear in mind Hasbro had been trying since 2002 to get a new cartoon on the air, NOBODY WOULD TAKE IT.
Today, the competition is basically owned by other corporate conglomerates that would rather promote THEIR properties than someone elses. Nick has Power Rangers and TMNT, Cartoon Network has DC, Thundercats and STar Wars, and Disney now has Marvel.
Why would they want to carry GI Joe? The Hub keeps a Joe cartoon on the table at least.

Hasbro Direct to Consumer line? They did that, it blew up in their faces despite making the best GI Joe product available at the time (the vehicles still stand as THE BEST Joe vehicles since the original line ended). The Club is the only venue for that sort of product (and don't believe for a second that if Hasbro did do a "collectors only" line of figure you'd be paying mass market retail for them), and right now it is a fun thing to denounce it.

Ads are a moot point, considering the decline of action figures and the splintering of the market. If Transformers and STar Wars don't get regular TV ads with their 3 plus feet of retail space (here anyway), why should Hasbro spend the money on a marginal line like Joe? Again, if the support of live action film couldn't make Joe a 3 figure line like Transformers (before the movie), how are a few ads going to really make that sort of impact?

A Video game? As has been said in these threads MANY times, the market for video gamers and toys doesn't necessarily overlap. Outside of Halo, NONE of the top tier games support any sort of significant toyline. There has been NO evidence to point that people willing to play a Joe game would be willing to go and buy the toys (which is the crux of this issue).
Would, maybe, help with the perception of the brand, but that doesn't guarantee toy sales.

An "adult centric" media? Please, collectors can barely support the line, why should Hasbro commit millions to make a media catering to an already limited market?
To go with that, "making Joe more realistic" similarly I don't feel would work. One or two is interesting, a whole line is boring. In addition, "making it realistic" would basically negate everything that made Joe interesting like the Ninjas, the master of disguise, the metal headed weapons dealer, and the faceplated leader.
Like I said in another thread, if you simply make Joe like "Bravo Team (Target's off brand) but better", then what sets Joe apart from names and a higher price?

The "digital extension" (ala, Skylanders) is a nifty idea, but then the issue becomes money: would Joe sell enough to justify the expense in creating the game and accessories to support it? Further, such features would invariably raise the base price of the product. Mattel's Avatar figures retailed for over $10, when Joes were running (with much bitching) at around $8. With the MSRP of a basic Joe figure already $8, would a $10 Joe figure with some special stand sell?


If anything, I think Joe just needs a good rest. Right now, the brand as being presented is just not clicking with consumers, and Hasbro's own efforts have been wildly inconsistent. They have great toys, but no real media support. They create a cartoon, that has no toys until it is ended. They make a line collectors love, but kids are indifferent to.

Like TMNT, I think Joe just needs a few years off to allow the market to "move on" and give Hasbro time to really focus on what they want from the GI Joe brand. It was five years between the end of "The Next Mutation" and the start of TMNT 2003, and has been 4 years since the end of that series (toys have been effectively done since 2010). Joe's history since the 90s has been full of "mid-plan replacements" and very rarely has Hasbro actually gotten all the pieces together for an effective campaign (the last time they did was Sigma Six, itself reusing a LOT of material from the aborted Robot Rebellion, but still garnered strong retail support and a solid 2 and a half year run, ended prematurely for 25th).

Let Retaliation due its thing, see how the market responds, but I think Hasbro should just let Joe take a break (barring any more movies that pop up) and really form a solid idea of what they want, and not just tweak stuff in motion (as has been happening since 2007)

Trooper618
06-02-2012, 10:32 PM
they do have that. They're called brand managers and they answer to the head of boys toys.

there in lies the problem to many damn people to screw up a good thing.

Headman
06-02-2012, 11:07 PM
They need an outerspace theme.

XAMOT
06-03-2012, 12:17 AM
A new cartoon series would be nice, but none A-Team plot kinda crud.

Firebert
06-03-2012, 05:00 PM
I was a cartoon kid.
Kids buy the characters and vehicles they see on TV. Unlike a movie a series could have a longer run and introduce more product.

Breakerfan
06-06-2012, 02:13 AM
As much as I hate to say it, probably for all of us (me included) to grow up and move on.

goodguys9
06-06-2012, 02:54 AM
GIJoe could use some sort of really cool video game series; it's happening right now with Call of Duty & guns.

Breakerfan
06-06-2012, 02:57 AM
GIJoe could use some sort of really cool video game series; it's happening right now with Call of Duty & guns.

That would explain all of the Call of Duty figures that are flying off the shelves.

goodguys9
06-06-2012, 02:59 AM
Call of Duty's games have really caused a serious interest in tactical guns the previous 4 years; if GIJoe had a cool game like Halo people may want other stuff too, like playing cards, shirts.

Breakerfan
06-06-2012, 03:02 AM
Call of Duty's games have really caused a serious interest in tactical guns the previous 4 years; if GIJoe had a cool game like Halo people may want other stuff too, like playing cards, shirts.

I get it, the games do good. Is the COD/Halo toy line really flying off the shelf? Where I live it is just sorta of um..sitting around.

Maybe teenagers who play games in your neck of the woods are buying it, here, not so much.

goodguys9
06-06-2012, 04:02 AM
Halo toys in my region pegwarm.

goodguys9
06-06-2012, 05:14 AM
I'm not really sure how to choose one of your poll options....

-it's too soon to restart the franchise when you only have one movie

-GIJoe cartoon is only useful with the proper source; it's probably very costly on it's own to create a mainstream show

-GIJoe CC is having too many issues to run the line right now; nobody really wants to see the series to go on hold