Hasbro's new CEO talks about G.I. JOE

[Commando]

Goldner has made working with Hollywood a key part of his vision. The first test was last year's "Transformers" movie, based on the Hasbro toy line, which has taken in more than $700 million worldwide and has a sequel scheduled for next summer.

The movie's success helped revive the brand, and fueled Goldner's plans to put more Hasbro brands on movie screens. A movie based on Hasbro's long-ignored G.I. Joe action figures is also scheduled for next summer. Hasbro also has deals with Universal to make four movies based on Hasbro games and toys and with video game publisher Electronic Arts Inc., giving it exclusive rights to create digital games based on Hasbro's products.

"The key for us today is staying hungry and focused on our significant opportunities to go forward," he said.
"We want to be everywhere consumers are, anywhere they are."



Full article:
http://www.boston.com/news/local/rhode_island/articles/2008/05/21/hasbros_new_ceo_sees_possibilities_beyond_toys/

[Fast_Draw]

Yea...he talked about expanding into anything and everything to reach consumers. There was an article in the Sunday paper this week...apparently, he's the first non-RI person to run the company.

On Thursday, Goldner, 44, becomes the first out-of-stater to lead Hasbro — the nation’s second-largest toy company and producer of such American childhood icons as Transformers, Monopoly and Mr. Potato Head.

http://www.projo.com/business/content/NEW_HASBRO_GUY_GOLDNER_05-18-08_34A4F14_v157.2f745cb.html

Here's another article:

http://www.projo.com/business/content/BZ_HASBRO_TORCH23_05-23-08_L0A85SO_v21.2973e38.html

[theprocess]

"The key for us today is staying hungry and focused on our significant opportunities to go forward," he said.
"We want to be everywhere consumers are, anywhere they are."



Just stay away from my bathroom please...i get pee anxiety...

[KrymsynGardImmoral]

I can't wait for that Mr. potato head movie...

[theprocess]

I can't wait for that Mr. potato head movie...

I hope they use real spuds, none of that CG crap!

[A.V.A.C.]

Just stay away from my bathroom please...i get pee anxiety...

i believe that is called stage fright.

good article, i like reading how hasbro has overtaken mattel. my childhood dreams have come about. although, he didn't bring up any production and distribution problems, hrrghr, mmrph, mmrph! lets get some perpective from the common man, mr reporter guy. you know, a man in the street or toy aisle interview.

reporter: "what do you think about hasbro's new growth and depth of innovation"?

customer: "well i don't know about their growth, but if they actually made more product that is obviously so popular, and distributed it better, that could be an innovation i would welcome". :)

[cmderinchief]

Cool, alright.....but long ignored?? ppfftt.....

[atomagedevilman]

I can't wait for that Mr. potato head movie...


yeah me too, I hear Marlon Wayans is gonna play him.

[Shockwave]

well i hope that mattel meltsdown and hasbro takes #1.

yeah me too, I hear Marlon Wayans is gonna play him.

I think i heard that too! LOL..

[Commando]

Yea...he talked about expanding into anything and everything to reach consumers. There was an article in the Sunday paper this week...apparently, he's the first non-RI person to run the company.



http://www.projo.com/business/content/NEW_HASBRO_GUY_GOLDNER_05-18-08_34A4F14_v157.2f745cb.html

Here's another article:

http://www.projo.com/business/content/BZ_HASBRO_TORCH23_05-23-08_L0A85SO_v21.2973e38.html

Those two articles were great thanks fast draw

[Lo-Wan Bing]

M.A.S.K The Movie should be here, what 2011? Was Inhumanoids Hasbro? Or will they go straight to G.I.Joe vs. Transf... nope... won't even say it! Won't even think it! Hmm, unless it was Jae Lee's version of... ARGH! Just need to stop!