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Thread
:
Hasbro Q & A Answers for July
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07-19-2009, 01:14 PM
Jmacq1
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
Quote:
Originally Posted by
SidDarth
Why do I continue to send money directly to Hasbro for their product? They obviously care little for what the majority of Joe collectors want.
You are not the "majority" of Joe collectors. Based on the feedback on this board and others, most Joe collectors have a reasonably favorable impression of the movie line so far. They may not buy all of the material from it, but they're still buying what they like and skipping the rest, just like they did with the 25th line.
PS: You don't send your money directly to Hasbro. You send it to the retailer, who has already paid Hasbro in advance for the toys you're buying.
Quote:
Originally Posted by
SidDarth
They caved to the desires of big box retailers for smaller packaging. Bye, bye vintage styled card art.
They've obviously caved to the desires of what Hollywood thinks Joe should look like. Bye, bye to the memories of those who grew up with GI Joe and kept Kenner/Hasbro in business by purchasing those toys.
Wow, the new movie erased your memories of old G.I. Joe? You might want to see a neurologist for those memory problems. That's certainly not natural. I remember my old Joes just fine. Especially when I have a bunch of them on display in my house, or when I read a TPB of the old comics, or pop in a DVD with some of the old animated series on it.
Quote:
Originally Posted by
SidDarth
Sure Hasbro is going to cop to the "they're toys for children" line. It's the easiest way out of the debate. Yeah, I agree they are toys but 95% of my customers are over the age of 16.
Do you run a Toys R Us, Target, or Wal-Mart? Online businesses and local comic shops cater towards the collector market, and sell a pathetically small amount of volume compared to the big-box retailers. Your experience is not likely indicative of the toy market as a whole. Most parents buy toys for their kids at retail. Just because they're not buying from you doesn't mean they don't exist, and doesn't mean they don't make up the majority of toy sales in the United States.
Quote:
Originally Posted by
SidDarth
If I remember correctly, the 25th line was started as a nod to the fans and collectors. It wasn't expected to have such a wide appeal but we all saw the popularity of the line blow up.
Yet it didn't "blow up" enough to get even half the shelf space it's already getting for the RoC line at retailers, nor enough not to suffer through it's own pegwarmer problems. People continue to vastly overestimate just how popular the 25A line was in the grand scheme of things. It sold better than expected, certainly. But when the initial expectation was "two 5-packs and we're out" that should tell you just how pathetically easy it would have been to exceed those expectations to begin with.
Quote:
Originally Posted by
SidDarth
Now, it appears, that Hasbro is shucking those that kept the line alive. They're mentality has transformed to the big box retail way of thinking....it doesn't matter what toys are on the shelf as long as toys are on the shelf.
They haven't shucked anyone. Each individual collector chooses to buy what they like and skip what they don't like, and plenty of us are already buying the RoC product. You might believe differently, and think it's some kind of personal affront, but it's just business. Which last time I checked, is exactly what Hasbro is. Maybe you live in a fantasyland where corporations deliberately choose to make less money just so a smaller group of people can be happy, but that's not the real world.
Quote:
Originally Posted by
SidDarth
I don't think you're giving the GI Joe fan base enough credit. If there's only a few thousand hardcore fans out there, then I must have met them all between doing Megacon and FX this year. And that was just in Orlando, FL.
Multi-million dollar budgeted movies to not make a toy line successful. Remember all those Spider-Man toys clogging pegs over a year ago. Seems the movie did well but the toys stunk.
Look at the relative numbers of collectors active on Joe-themed boards vs. Transformers or Star Wars based boards. Sure, there are more Joe fans out there than just on the boards, but proportionally speaking we're still a far smaller piece of the pie than other brands.
Spider-Man 3 toys were considered the second most successful line for Hasbro behind Transformers that year (2007). Even bigger than Star Wars (which makes sense since 2007 was not a year with a major media tie-in for that line). Might want to rethink how well they did. Remember: Hasbro makes its' money from the retailers, not from us (a mistake you've repeated frequently in the posts quoted here). All those pegwarmers sitting on shelves? Hasbro already got paid for 'em. That's why Spider-Man 3, Indiana Jones, et al... can all be "successes" for Hasbro (As Hasbro has described them several times) and not so great for retailers (which is why they don't get picked up to continue...not that Hasbro minds, they'll just make more toys for next years' movies and the cycle repeats because retailers love movie tie-in lines).
Quote:
Originally Posted by
SidDarth
Yes, we all know that figure lines change up to keep things fresh but I truly believe with enough ingenuity and good planning, the line could have gone on for several more years.
As for retreading old figures, Hasbro's been doing that with Star Wars for quite some time. Besides, Hasbro's been runnig anywhere from 2-3 Star Wars lines simultaneously for several years now.
Incorrect. Star Wars has been running 2 single-carded figure lines for less than a year now ("Animated" Clone Wars and "Realistic" Legacy Collection), unless you consider the "Saga Legends" as a separate line instead of simply a sub-line of the Legacy Collection. Further, Hasbro's standard operating procedure during "movie" years has been extremely clear for the past several years: During the movie year, the vast majority of product is focused on the movie, particularly in the latter half of the year. It's only 6 months to a year later that "classic" or "retread" figures start returning to the line in greater numbers. Clone Wars was an exception that was made primarily because the style of the action figures is fundamentally different from what was previously being offered "Animated" vs. "Realistic." As much as some may dislike the RoC designs, they style and construction of the figures is not fundamentally different from the 25A/ME line.
Further, G.I. Joe has not remotely approached the level of sales that Star Wars or Transformers enjoys (easily proven by the lack of shelf space for the line at most major retailers, particularly Wal-Mart). Once it's proven its popular and successful enough to warrant parallel lines, then Hasbro and the retailers can justify it to themselves. Until then, "dual lines" is a pipe dream that collectors who don't understand how retailers operate and can't accept that even the 25A line and Resolute figures were not the most popular and high-selling toys on the market use to blame Hasbro for something the retailers wouldn't let them do anyway.
Put it this way: The retailers wouldn't even pick up three more waves of single-carded figures and one more wave of vehicles for the 25A/ME line six months in advance of the movie, and you think they're going to "greenlight" two separate lines? I think the overwhelming majority of the evidence points towards the opposite conclusion.
Last edited by Jmacq1; 07-19-2009 at
01:27 PM
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