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Thread
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All ROC toys will kiss the clearance frog!
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06-18-2009, 02:18 AM
gunslingercbr
Banned
Join Date: Sep 2007
Location: Monrovia, CA
Posts: 12,065
Quote:
Originally Posted by
MachineGunEtiquette
Kids buy 85% of toys. its basic economics that this stuff is gonna be the new indiana jones.
I think Hasbro is doing the right thing -- using the toys to generate interest in the brand and the movie, which after they see it because they have some toys will in turn excite them to buy more toys.
who knows if a few movie commercials will draw interest in children to see the movie and thus buy the toys, so Hasbro can't wait for that. but a big toy section plastered with exciting images and cool toys will certainly pique children's interest.
that will be the difference. while the 25th/ME lines were just another of many toys on the shelf with nothing to distinguish it from the others and generate interest, the type of shelf presence the line will have with Point-of-Purchase displays the retailers will have will make the toys stand out and force kids to take notice. generally, that is all it takes. and once they recognize the toys in conjunction with the commercials they see on TV, you have a complete marketing package.
gunslingercbr
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