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Thread
:
Toy Market Research! Please Help!
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03-27-2009, 05:41 PM
Zefram
Mad Scientist at Large
Join Date: Jun 2008
Location: Portland, OR
Posts: 14,793
Quote:
Originally Posted by
bigdaddyblue73
Toys today sell because they are based on established characters. Star Wars, GI Joe, Transformers, Bakugan, Ben 10, Spidey, etc. etc....are indentifyable. How would your toys be identifiable? What makes them different from other military figure toys? What makes them worth 7.50 a pop and 17.00 for a vehicle. The Corp and other knockoffs sell cause they are CHEAP! You can get $9 bucks for Spidey, cause he's Spidey. You need to figure a way to grant instant recognition to a toy line at those prices.
That's actually a good point. If your figs matched the Joes is size and proportions then you might get some biz here, but it seems your aiming for too much of a niche market for those prices to make it in retail stores. You might find a better outlet at online specialty stores that cater to more hardcore collectors like smalljoes, MD, or even Marauder John's.
Zefram
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