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G.I. Joe Movie Rise Of Cobra The PIT & Many More
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02-15-2009, 03:34 AM
SPECTER
FOXHOUNDER
Join Date: Jun 2008
Location: Alabama
Posts: 1,490
Quote:
Originally Posted by
gunslingercbr
Mostly movies that don’t create an appeal with children. I’ll use the Marvel movies as an example. Spiderman toys are the second biggest boys toy after Transformers. That’s a fact. It resonates with kids and they love it. The so-called “toy experts” online piss and moan about shelf space Spiderman movie toys got and how they are peg warmers, but yet they outsell everything except Transformers. Oh, how the eye test fails many experts. Of course, they don’t generally want the truth about sales, they simply want to piss and moan and pretend they know more than people who spend their 8 hour days making and selling toys.
But Hulk, while a comic property as well, doesn’t seem to generate that excitement. It was a box office disappointment and failed to capture children’s enthusiasm for the toys. Not because it was based on a movie, but probably because they don’t find Hulk that exciting apparently.
The likelihood that G.I. Joe is a box office hit but the toys fail is probably minimal. The two are probably correlated. Indiana Jones seems to be an exception, in that it was a huge hit the movie toys failed miserably. That brings other possibilities? Perhaps, while kids love the movie, they find the toys boring. Or maybe they don’t associate the movie with toys and don’t seek to play out the adventures with toys. But the key for any movie toy to succeed is for the movie to generate excitement with children and then transform that into great toys that kids will want to play with. A lot of movie toys fail in that regards.
The problem with the Indy toys is most where crap and everyone wanted 1or2(I bought the Indy&horse and RPGIndy) It didnt help that they had a 1,000 Indys & Mutts, to many troop builders, and not enough Short Round type characters.
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