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Roni Noyman Appointed As Global Marketing Lead: G.I. Joe At Hasbro
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02-16-2020, 09:09 PM
truejoefan
Hisstank.Com General
Join Date: Jun 2012
Location: Cobra Island & Massachusetts
Posts: 6,378
Quote:
Originally Posted by
DianaD
That's the major stumbling block that has to be gotten over; for the brand to continue, Hasbro has to look beyond the "we" demanding things of them.
That "we" is too small, and, frankly, too fractious amongst ourselves (and some of the we are too nasty towards pretty much whomever makes a go of the brand licensing, etc) to be the core focus, and probably has been for decades.
That's the "we" who often waits for things to go on sale at Ross, or knocks kids over at parachute drops in order to flip things on ebay. The "we" who harasses artists, writers, creators and such on social media.
Harsh reality; but what toy company really wants to continue to cater to that kind of attitude?
Certainly it's a small, vocal and stinky-attitude minority--but it drives away new customer bases in droves.
Let go of the idea that Hasbro is going to poll 40 year old collectors for toy design guidance.
It's not that we're being *rejected*, it's just that they want to make more people than us interested in the line, so we have to accept that we are a *part* of the market, not all of it.
I agree with just about everything you said. "We" in the grand scheme are too small of a group to make demands and "we" can not collectively agree on many issues as is.
What I do hope is that Hasbro just doesn't forget or give up on us. I see no reason that "we" as a group can not get the same type of treatment the OG SW and Transformers fans get. Yes I know both have a much larger following but Hasbro continues to give those old school fans a heavy nod while still predominantly reaching out to pull new fans in.
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