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Thread
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TRU Adventure Stores Coming Soon
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09-20-2019, 10:22 PM
Sataninjaku
Mass Nerderer
Join Date: Nov 2013
Location: Slitherin' around the tank- It's cool, though, 'cause I'm being "watched"
Posts: 9,097
"...Tru Kids is planning to open 10 Toys R Us stores around the U.S. in 2020. Like Toys R Us Adventure, those efforts will be supported by a partnership with another forward-thinking retail company. Through a joint venture with B8ta, the stores will offer an in-house technology platform to help brands create their own mini shops within the space...."
initially, i thought "what a bunch of crap!" then i read it again, saw this paragraph, and followed the link in said paragraph- seems if i'm reading it right, they'll have sort of a "travelling roadshow" through the holidays with admission to promote brand awareness, and then attempt some brick and mortars if all goes well.
what piqued my interest was the mention of "mini shops", which sounds like a "mall" model, only exclusively for toys, and "woo back brands that felt burned by the Toys R Us bankruptcy". a Hasbro dedicated space? sounds great.
I'm still no fan of store exclusives, and TRU has always been too far away from me, living in the sticks as I do, but it'd be nice to see it work.
You know what i really miss though? Kaybee. picked up all four OG tmnt's there, for 3.99 ea... in 2002, no less.
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Last edited by Sataninjaku; 09-20-2019 at
10:26 PM
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