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Since George Lucas doesn't have enough money. . .
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01-16-2009, 01:41 PM
Troynos
#voteblackjack
Join Date: Sep 2008
Location: Northwood, NH
Posts: 35,754
Quote:
Originally Posted by
gunslingercbr
that's different. the books contain ideas that have to be approved, but the right to write the book has already been given. that is different than a toy. Hasbro already has the rights to produce toys based on the characters and events from Star Wars and those don't change or add to the mythos. they aren't creating new or original concepts. with that right in place, they can release whatever they want that falls within the realms of their licensing agreement. they may have to get the toy design approved, but when and how often they choose to release it is up to Hasbro. considering Hasbro has already released an AT-At, it is clear that their design and toy has been approved and they can release it.
Lucas (by this I mean the company) isn't in the toy business. that is why they sells the licensing rights to toy experts who know it better than them, and they leave those details up to Hasbro. Lucas has nothing to lose with the release of their toys, because they've already been paid their guarantee and stand to gain royalties for every unit sold. if Hasbro wants to assume the risk of producing and selling an At-At, all Lucas cares about is their 10-15%.
I don't know. I can't see a guy at Hasbro going "for the next wave we're going to make a Behra Organa figure, the kids will go nuts".
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