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Hasbro Highlights The Future Of G.I. Joe At Toy Fair 2019 Hasbro Investor Preview
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02-18-2019, 09:34 AM
46 Zone
Hisstank.Com General
Join Date: Feb 2009
Location: Georgia
Posts: 14,836
Quote:
Originally Posted by
bluesparrow
Super7 does both the vintage MOTU figures AND the Matty Collecter MOTU Classics-style figures now. There's demand for the MOTU Classics style figures, but it feels like it's waned(hence why it's no longer Mattel doing them I guess). Just based on distribution I feel the vintage figures must be more popular.
They're pumping out tons of those vintage-style figures that's for sure. Saw an endcap of the weird DC ones that Funko is making at Target, with the playset prominently displayed. They're relatively low MSRP so I guess they're appealing to casual buyers? I don't get it personally. Vintage MOTU were my least favorite style of figure back when I was a kid.
AFAIK Mattel isn't making Masters of the Universe stuff, at least not the collector-oriented stuff. If the movie actually begins production this year I expect they'll do the figures for that next year. But it's probably too small potatoes for them until then.
Which is probably the issue Hasbro has with GI Joe. The thing about vintage MOTU vs vintage GI Joe is that you can share molds much easier with MOTU. Most of those o-ring Joes' molds are gone so I've heard, so they'd have to spend a lot of money retooling them all.
If you look at how Hasbro has launched their Power Rangers line I can see what their strategy might be for GI Joe. When the next movie comes out they can push out stuff based on that and work in some collector-oriented stuff in a subline. When it comes to the scale the trend seems to be 6" but who knows. Star Wars 3.75" is becoming increasingly collector-oriented, and they're putting out some new vintage Kenner-style reissues as well.
Thanks!!!
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