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GI Joe new direction...Thoughts?
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01-10-2019, 02:22 PM
Stygian
Official know it all
Join Date: Oct 2007
Posts: 3,797
RAH had several things going for it that helped the re-launch of the brand in the 80's:
-Recent governmental deregulation that allowed cartoons to be essentially half-hour toy commercials
-A really strong focus on character development via the file cards and further fleshed out via the cartoon and comics
-A child demographic already accustomed to a focus on purchasing toys based upon movie and TV properties
A resurgence for Joe isn't going to be aided by grounding it in reality and a more real-world military approach. Kids get the conflict of good vs evil in an existential sense regardless of the players/named involved. All a modern kid needs to do is fire up a modern FPS or role play video game and they're in the center of what that means. Or they can just be present in the room when their parent is watching TV news or get on some social media platform. In other words modern kids are saturated with the concepts of modern warfare and violence. The strength of a resurgence will be all about where you reach that child. And let's face it, Hasbro isn't looking to reinvent Joe for 30-50 something males like most of us are. They want as many eyes as they can get and most importantly children/teens if they truly want to reinvent the brand and ensure its staying power.
The comics will have an audience as long as that medium remains viable and until the generation that enjoyed 80's Joe has passed away. The greater question that needs to be answered is... how do you reinvigorate Joe as a whole so that the comics actually mean something and don't just blow away in the wind eventually? Probably sooner than later.
Stygian
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