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Thread
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G.I. Joe: Snake Eyes Live Action Movie Moved Into Production
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11-07-2018, 11:34 PM
Ash Talon
Crimson Guard
Join Date: Jan 2008
Location: Los Angeles
Posts: 1,853
Just a small note about box office revenue for movies. If a movie, like ROC for example, costs $150 million to make and generates $180 million at the box office, the movie did not make a $30 million profit.
Film studios and movie theaters split the box office revenue. For the first several weeks of release, most of the box office goes to the film studio. As the weeks progress, the balance shifts until it favors the theater. Also, the production cost typically doesn't include advertising, which can cost as much as the production cost. Depending on how heavily it's advertised. In order for a film to be profitable these days, it typically needs to generate a box office twice the production cost. Back in the film-only days, it was three times the production cost.
When we're talking about film franchises like GI Joe, the movie probably didn't generate much, if any, of a profit for Hasbro. However, Hasbro makes money off of licensing and merchandising. With Hasbro now being more involved in the production of their films, we'll hopefully get merchandise more in-tune with the actual films. And films more in-tune with the franchise's history/future.
All said, any new GI Joe movie going into production is a good thing for a franchise. It will be interesting to see how Hasbro handles the franchise in the toy world. 3.75" is a nigh-dead scale at retail. The Star Wars product at that scale doesn't seem to be a big mover anymore. I'm curious to see if GI Joe remains at 3.75", goes 6", or is a mixture of both.
Also, I don't think there's a chance in hell that this restart of the GI Joe franchise is set in the 70s/80s. There won't be Vietnam references. They're not going to box themselves into that era for a franchise that needs to be aimed at kids.
Last edited by Ash Talon; 11-07-2018 at
11:36 PM
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